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Turbo Tax and Socal Media
 

Turbo Tax and Socal Media

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Gravity Summit: How Turbo Tax uses social media

Gravity Summit: How Turbo Tax uses social media

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  • doing this 25 yrs. Last 25 yrs as DT brand, evolving to online. Look fairly conservative on the outside, from inside-out/risk takers, willing to try things
  • 20M strong –they are already talking about you
  • Innovation lives at the intersections

Turbo Tax and Socal Media Turbo Tax and Socal Media Presentation Transcript

  • Customers First: TurboTax in Social Media
  • Social is in our DNA
  • The Power of 20 Million People
  • TurboTax in Social Media Output TurboTron Live Community Display Customer Reviews Live Community Super Status Inner Circle Reviews YouTube Contests
  • Live Community Contextual customer-based help for millions of specific situations
  • Inner Circle 25k customers co-create the next version of TurboTax with our teams
  • Customer Reviews 50,000 customers wrote reviews (and that’s when we showed it to 1%)
  • Freeloader Nation – Campaign Ecosystem
    • One-Two Punch:
    • Make them aware of free
    • Get them talking about TurboTax
  • Recognition Leads to New Opportunities Being out front in trying new things brings new opportunities