Turbo Tax and Socal Media

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Notes on slide 1

doing this 25 yrs. Last 25 yrs as DT brand, evolving to online. Look fairly conservative on the outside, from inside-out/risk takers, willing to try things

20M strong –they are already talking about you

Innovation lives at the intersections

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Taishan favorited this 6 months ago
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Turbo Tax and Socal Media - Presentation Transcript

Customers First: TurboTax in Social Media
Social is in our DNA
The Power of 20 Million People
TurboTax in Social Media Output TurboTron Live Community Display Customer Reviews Live Community Super Status Inner Circle Reviews YouTube Contests
Live Community Contextual customer-based help for millions of specific situations
Inner Circle 25k customers co-create the next version of TurboTax with our teams
Customer Reviews 50,000 customers wrote reviews (and that’s when we showed it to 1%)
Freeloader Nation – Campaign Ecosystem
- One-Two Punch:
- Make them aware of free
- Get them talking about TurboTax
Recognition Leads to New Opportunities Being out front in trying new things brings new opportunities