Sprint & Social Media: The Million Dollar Question

Gravity Summit The Million Dollar Questions Justin Goldsborough Sprint Corp. Feb 25, 2009 Los Angeles

The Answer Because “they” use social media
10 million total Wikipedia articles
100 million YouTube videos viewed per day
900,000 blog posts per 24 hours
3 million tweets per day
2.6 billion minutes spent on Facebook daily
Source: www.thefuturebuzz.com

The Digital Generation Important to understand impact of this generation

Sprint Space Allow employees to join the conversation

Adding value

Listen and engage Can’t afford to ignore online conversations

Listen and Engage Can’t afford to ignore online conversations

Telling the Sprint story Every employee can influence their brand’s story

Customer outreach If you saw a customer in person, would you ignore him? http://search.twitter.com

Power of WOM People trust “someone like me”

Facebook Friday Everyone can impact brand reputation

Silos The way brands communicate needs to change Traditional PR Marketing & Advertising Customer Service People and Relationships

Fears & obstacles There will always be “what ifs”
What if…
I post something wrong
I don’t have enough time
I can’t figure out the technology
My supervisors won’t let us get involved
People post something inappropriate
ROI is too hard to measure
After all those questions, ask 1 final “what if”: What if you don’t join the conversation? Isn’t that the scariest “what if” of all?

Sprint & Social Media: The Million Dollar Question

by Gravity Summit on Feb 27, 2009

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