Sprint & Social Media: The Million Dollar Question

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Justin Goldsborough from Sprint corporate shares how Sprint uses social media internally and externally for business. Presented at Gravity Summit UCLA

Justin Goldsborough from Sprint corporate shares how Sprint uses social media internally and externally for business. Presented at Gravity Summit UCLA

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  • your presentation is all glommed up, since this site doesnt allow interactive grapics. Soo sad to me, and to you if you people to understand your points.
    try www.brainflick.com ? It enables your voice, video, music whatever synchronized with the different media, text, pictures and it can be interactive , thereby engaging the user and making it more memorable.... like this:

    http://portal.brainflick.com/brainflick/publish/cc9b24b944d7246278662f8690cfc1d1/20254

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    http://portal.brainflick.com/brainflick/publish/1aeeab14d4efeb2ac315a7e5db275b16/20203

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    http://portal.brainflick.com/brainflick/publish/b2e910ccc0ce5d2cc5142eb4d2c2409c/14023
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  • It's a billion dollar question ^_^
    (not just million)
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  • The millions dollar questions about social media: Why social media? Why blog? What has social media ever done to improve communications? Why should we waste time playing? Isn’t there work to do?

Transcript

  • 1. Gravity Summit The Million Dollar Questions Justin Goldsborough Sprint Corp. Feb 25, 2009 Los Angeles
  • 2. The Answer Because “they” use social media
    • 10 million total Wikipedia articles
    • 100 million YouTube videos viewed per day
    • 900,000 blog posts per 24 hours
    • 3 million tweets per day
    • 2.6 billion minutes spent on Facebook daily
    • Source: www.thefuturebuzz.com
  • 3. The Digital Generation Important to understand impact of this generation
  • 4. Sprint Space Allow employees to join the conversation
  • 5. Adding value
  • 6. Listen and engage Can’t afford to ignore online conversations
  • 7. Listen and Engage Can’t afford to ignore online conversations
  • 8. Telling the Sprint story Every employee can influence their brand’s story
  • 9. Customer outreach If you saw a customer in person, would you ignore him? http://search.twitter.com
  • 10. Power of WOM People trust “someone like me”
  • 11. Facebook Friday Everyone can impact brand reputation
  • 12. Silos The way brands communicate needs to change Traditional PR Marketing & Advertising Customer Service People and Relationships
  • 13. Fears & obstacles There will always be “what ifs”
    • What if…
    • I post something wrong
    • I don’t have enough time
    • I can’t figure out the technology
    • My supervisors won’t let us get involved
    • People post something inappropriate
    • ROI is too hard to measure
    After all those questions, ask 1 final “what if”: What if you don’t join the conversation? Isn’t that the scariest “what if” of all?