Social Media Changes Everything

WELCOME! GRAVITY SUMMIT AT UCI Social Media Marketing for Business Beverly Macy, CEO Gravity Summit June 22, 2009 University Faculty Club – UCI

Sponsors TITLE SPONSORS KEY SPONSORS TWEETUP AFTER PARTY SPONSOR

Special Thanks! Business Industries Here Today: Healthcare, government, non-profit, ad agencies, public relations, entertainment, professional services, technology, food and travel, manufacturing, telecommunications, software, energy, sports marketing and more

Gravity Summit UCI Agenda 6-22-09

9:00 Welcome / Introductions

9:15 Social Media Marketing Overview , Beverly Macy

9:45 AM KEYNOTE: Marketing Your Way Out of the Recession: How Marketers Are Reconnecting With Their Customers Using Social Media

John Gerzema, Chief Insights Officer and Brand Economist for Young & Rubicam and the author of the bestselling book, “The Brand Bubble”

10:30 Networking Break

10:45 Using Twitter and PhotoSharing to Drive Business Results

Rodney Rumford

11:30 DOMINO’S Case Study: Using Twitter, YouTube, Facebook to Drive Brand Awareness and Revenue

Ramon De Leon (aka DPZRAMON), Operating Partner Domino's Pizza Chicago

12:00 Networking Lunch

1:00 PM KEYNOTE Building Passionate Communities INTUIT,

Christine Morrison Intuit Social Marketing Manager

1:45 SO CAL ACTION SPORTS NETWORK “Helping members of a community connect, collaborate and prosper”

Bryan Elliott, Chairman

2:15 VISIBLE TECHNOLOGIES (with DIRECTV) – Listen and Learn What Consumers Are Saying Online

Eric Forst, Account Manager; Charles Miller, DIRECTV

2:45 Networking Break

3:00 PANEL: Building and Managing Communities

Moderator: Angie Swartz, TwitterTalkRadio

Lauren Kozak, SMM Manager for Britney Spears

Scott Gulbransen,

Karen Sohl, Cisco Consumer Business Group, Director, World Wide Corporate Communications,

Steve Patrizi, VP Sales and Marketing, LinkedIn

4:00 Expert Q&A

5:30 TweetUp After Party at Bistango

Bridging the Gap

Educate, Learn, Inform, Empower

From Peers and Experts

Best Practices

Strategies and Tactics

for Your Business

Getting started

3. Networking

Offline, Online

Your Experience Today

Drinking from the Fire Hose

New Ideas and Strategies

Food for Thought

Missed Opportunities

Average business has 7% awareness

90% of your target market is not ready to buy

6-7 touches per year

80% of new sales take 8-15 contacts to gain interest

Avg salesperson abandons after 1-2 calls

(Photo by Julian Herbert/Getty Images South America)

What’s Happening?

Twitter Has Changed Everything

Broadcast Viewership and Listenership is Eroding

Newspaper Readership is Declining

People Avoid Advertising

Communication 101 Sender Receiver Message Create a conversation

New Reality

http://www.youtube.com/watch?v=ciSrNc1v17M

The World of NOW

CNN or TNN?

Red Cross disaster response and fundraising on Twitter

The Pentagon just endorsed using Facebook and Twitter

Best Buy Lowers Turnover

Ning Community at State Farm

Twitter has been monetized – by Dell

Twitter as a CRM Tool

Nationwide has an iPhone App

Think about the way these people have branded themselves

There has been change in what a traditional career path looks like

People today change careers an average of 8 times during their lives

What is your personal brand?

People Are Brands

Groundswell Is About….

Listening to customers

Talking to customers

Energizing customers

Helping support customers

Embracing customers

Where Is Your Audience?

Blogs

Social Networks

Message Boards/Forums

Video Sharing Sites

Photo Sharing Sites

Wikis

Social Media Listening Plan

What content are your customers creating?

What are they interested in?

What is their motivation?

Is the feedback actionable/valuable?

Gravity Summit Calendar

August 31, 2009 Harvard Faculty Club, Library

The New NOW

October 27, 2009 NYC Harvard Club

Advertising and Public Relations

December 1, 2009 George Wash U, DC

“ The Obama Effect” / Gov 2.0

January 26, 2010 UCLA Faculty Club1 YEAR

Gravity Summit 1 Year Anniversary

February 23, 2010 Georgia Tech Faculty Club

Food and Travel

March 30, 2010 University of Chicago

The Future of Print Media

April 27, 2010 NYC Harvard Club

Mobile Applications

May 25, 2010 Pennsylvania, University of Philadelphia

Health and Pharma

TWEET-UP AFTER PARTY

You are Invited to the Free Gravity Summit

EVERYONE WELCOME GRAVITY SUMMIT TWEETUP AFTER PARTY Complimentary refreshments Bistango

19100 Von Karman Avenue.

Irvine, California 92612.

Telephone: 949.752.5222

Thank You!

www.gravitysummit.com

Rodney Rumford

858.720.9604

Twitter: www.twitter.com/rumford

Beverly W. Macy 310.860.4788 Twitter: www.twitter.com/beverlymacy

Social Media Best Practices

Start with a plan, not tactics.

“ Give to get” New Paradigm - Giving value before expecting anything in return.

Commit resources & time to be successful or you may very well fail.

Be transparent with intentions & your identity or you may alienate the very audiences you’re trying to connect with.

Understand, you do not control the message . What happens in Vegas…ends up on Google

Welcome participation, feedback and co-creation. E ncourage participation with communications, especially with brand evangelists.

Metrics should roll up to objectives and objectives should be relevant to the channel.

Social Media Worst Practices

Being FAKE in any way

Not listening

Being oblivious to formal & unwritten social rule s

Being pushy or overtly salesy in messaging

Approaching social media channels as SILOS

Gravity Summit Consulting Services

Education and Training

There is no such thing as a one size fits all approach when it comes to social media. The education and training service is designed to show you how to use social media tools and strategies that cater to your specific needs. Some companies want to know what twitter and wikis are, other companies want to know how they can create and identify online communities. Whatever your needs are we will work with you to make sure that you and your team get the education and training that you need to succeed and deliver results.

Social Media Ideation and Strategic Planning

The social media audit analyzes the current state of social media for your company. We provide strategic analysis and recommendations that will help your organization realize short-term benefits while setting a foundation for long-term results. We look at the competitive landscape as well as your target market to provide customized plan catered specifically for your company.

Social Media Consulting and Custom Services

Consulting can either be on a hourly/project/monthly basis and is customizable. Consulting can include everything from spending a few hours on explaining how to use Facebook to doing an opportunity assessment, advising on technology selection, campaign implementation, community identification, or a number of other services. We work with branded mobile apps (iphone, bb, other) as well as help in the Community Manager recruiting and selection process.

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