Social Media Changes Everything

WELCOME! GRAVITY SUMMIT AT UCI Social Media Marketing for Business Beverly Macy, CEO Gravity Summit June 22, 2009 University Faculty Club – UCI

Sponsors TITLE SPONSORS KEY SPONSORS TWEETUP AFTER PARTY SPONSOR

Special Thanks! Business Industries Here Today: Healthcare, government, non-profit, ad agencies, public relations, entertainment, professional services, technology, food and travel, manufacturing, telecommunications, software, energy, sports marketing and more

Gravity Summit UCI Agenda 6-22-09
9:00 Welcome / Introductions
9:15 Social Media Marketing Overview , Beverly Macy
9:45 AM KEYNOTE: Marketing Your Way Out of the Recession: How Marketers Are Reconnecting With Their Customers Using Social Media
John Gerzema, Chief Insights Officer and Brand Economist for Young & Rubicam and the author of the bestselling book, “The Brand Bubble”
10:30 Networking Break
10:45 Using Twitter and PhotoSharing to Drive Business Results
Rodney Rumford
11:30 DOMINO’S Case Study: Using Twitter, YouTube, Facebook to Drive Brand Awareness and Revenue
Ramon De Leon (aka DPZRAMON), Operating Partner Domino's Pizza Chicago
12:00 Networking Lunch
1:00 PM KEYNOTE Building Passionate Communities INTUIT,
Christine Morrison Intuit Social Marketing Manager
1:45 SO CAL ACTION SPORTS NETWORK “Helping members of a community connect, collaborate and prosper”
Bryan Elliott, Chairman
2:15 VISIBLE TECHNOLOGIES (with DIRECTV) – Listen and Learn What Consumers Are Saying Online
Eric Forst, Account Manager; Charles Miller, DIRECTV
2:45 Networking Break
3:00 PANEL: Building and Managing Communities
Moderator: Angie Swartz, TwitterTalkRadio
Lauren Kozak, SMM Manager for Britney Spears
Scott Gulbransen,
Karen Sohl, Cisco Consumer Business Group, Director, World Wide Corporate Communications,
Steve Patrizi, VP Sales and Marketing, LinkedIn
4:00 Expert Q&A
5:30 TweetUp After Party at Bistango

Bridging the Gap
Educate, Learn, Inform, Empower
From Peers and Experts
Best Practices
Strategies and Tactics
for Your Business
Getting started
3. Networking
Offline, Online

Your Experience Today
Drinking from the Fire Hose
New Ideas and Strategies
Food for Thought

Missed Opportunities
Average business has 7% awareness
90% of your target market is not ready to buy
6-7 touches per year
80% of new sales take 8-15 contacts to gain interest
Avg salesperson abandons after 1-2 calls
(Photo by Julian Herbert/Getty Images South America)

What’s Happening?
Twitter Has Changed Everything
Broadcast Viewership and Listenership is Eroding
Newspaper Readership is Declining
People Avoid Advertising

Communication 101 Sender Receiver Message Create a conversation

New Reality
http://www.youtube.com/watch?v=ciSrNc1v17M

The World of NOW
CNN or TNN?
Red Cross disaster response and fundraising on Twitter
The Pentagon just endorsed using Facebook and Twitter
Best Buy Lowers Turnover
Ning Community at State Farm
Twitter has been monetized – by Dell
Twitter as a CRM Tool
Nationwide has an iPhone App

Think about the way these people have branded themselves
There has been change in what a traditional career path looks like
People today change careers an average of 8 times during their lives
What is your personal brand?
People Are Brands

Groundswell Is About….
Listening to customers
Talking to customers
Energizing customers
Helping support customers
Embracing customers

Where Is Your Audience?
Blogs
Social Networks
Message Boards/Forums
Video Sharing Sites
Photo Sharing Sites
Wikis

Social Media Listening Plan
What content are your customers creating?
What are they interested in?
What is their motivation?
Is the feedback actionable/valuable?

Gravity Summit Calendar
August 31, 2009 Harvard Faculty Club, Library
The New NOW
October 27, 2009 NYC Harvard Club
Advertising and Public Relations
December 1, 2009 George Wash U, DC
“ The Obama Effect” / Gov 2.0
January 26, 2010 UCLA Faculty Club1 YEAR
Gravity Summit 1 Year Anniversary
February 23, 2010 Georgia Tech Faculty Club
Food and Travel
March 30, 2010 University of Chicago
The Future of Print Media
April 27, 2010 NYC Harvard Club
Mobile Applications
May 25, 2010 Pennsylvania, University of Philadelphia
Health and Pharma

TWEET-UP AFTER PARTY
You are Invited to the Free Gravity Summit
EVERYONE WELCOME GRAVITY SUMMIT TWEETUP AFTER PARTY Complimentary refreshments Bistango
19100 Von Karman Avenue.
Irvine, California 92612.
Telephone: 949.752.5222

Thank You!
www.gravitysummit.com
Rodney Rumford
858.720.9604
Twitter: www.twitter.com/rumford
Beverly W. Macy 310.860.4788 Twitter: www.twitter.com/beverlymacy

Social Media Best Practices
Start with a plan, not tactics.
“ Give to get” New Paradigm - Giving value before expecting anything in return.
Commit resources & time to be successful or you may very well fail.
Be transparent with intentions & your identity or you may alienate the very audiences you’re trying to connect with.
Understand, you do not control the message . What happens in Vegas…ends up on Google
Welcome participation, feedback and co-creation. E ncourage participation with communications, especially with brand evangelists.
Metrics should roll up to objectives and objectives should be relevant to the channel.

Social Media Worst Practices
Being FAKE in any way
Not listening
Being oblivious to formal & unwritten social rule s
Being pushy or overtly salesy in messaging
Approaching social media channels as SILOS

Gravity Summit Consulting Services
Education and Training
There is no such thing as a one size fits all approach when it comes to social media. The education and training service is designed to show you how to use social media tools and strategies that cater to your specific needs. Some companies want to know what twitter and wikis are, other companies want to know how they can create and identify online communities. Whatever your needs are we will work with you to make sure that you and your team get the education and training that you need to succeed and deliver results.
Social Media Ideation and Strategic Planning
The social media audit analyzes the current state of social media for your company. We provide strategic analysis and recommendations that will help your organization realize short-term benefits while setting a foundation for long-term results. We look at the competitive landscape as well as your target market to provide customized plan catered specifically for your company.
Social Media Consulting and Custom Services
Consulting can either be on a hourly/project/monthly basis and is customizable. Consulting can include everything from spending a few hours on explaining how to use Facebook to doing an opportunity assessment, advising on technology selection, campaign implementation, community identification, or a number of other services. We work with branded mobile apps (iphone, bb, other) as well as help in the Community Manager recruiting and selection process.

Suggestions
Start a blog on Wordpress or Blogger
Family, vacation, hobby
Follow your businesses on Twitter
Update your Linked In Account
Ning Community Site

Social Media Changes Everything

by Gravity Summit on Jun 21, 2009

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Social Media Changes Everything — Presentation Transcript