If the Medium is the Message….

Is Social Media Just Another Medium?

How do I find the Right Influencers in Online Communities?

DIRECTV Social Media Sources

Social Media Sources by Vertical Pharmaceutical Brand Major Food Brand Kids Movies

Network Maps reveal critical sites for message propagation.

Generate creative insight from the cloud…

TruCast Case Study - "Engaging with social media is not an option for marketers today—it's an imperative…using Visible Technologies' TruCast platform, we're able to create social media marketing programs that actively engage customers in a dialogue with one another, and then track and measure the effectiveness of these programs to drive sales and build brand value." Marty Collins, Microsoft Group Marketing Manager, Windows Interactive and Digital Marketing Product & Market Research Marketers Advertisers Public Relations Customer Service Human Resources Enterprise Investor Relations

Social Media ROI – Case Study Microsoft Higher registration % than any other campaign channel. Outperformed Paid Search by 2.5x . Simultaneous PR and advertising win. Overall increase in positive sentiment, increase in brand equity, greater event visibility and exposure to non-search users. Volumes rose 200%+ around launch events, and settled more positive than original positions. Sentiment before, during and after Joint Launch Events

Higher registration % than any other campaign channel.

Outperformed Paid Search by 2.5x .

Simultaneous PR and advertising win.

Overall increase in positive sentiment, increase in brand equity, greater event visibility and exposure to non-search users.

Volumes rose 200%+ around launch events, and settled more positive than original positions.