How Twitter Changes Everything: Gravity Summit at Stanford

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How twitter changes everything. The Oprafication of social networks.

How twitter changes everything. The Oprafication of social networks.

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  • 1. How Twitter Changes Everything Rodney Rumford CEO: Gravitational Media http://www.twitter.com/Rumford www.gravitysummit.com
  • 2. How Twitter Changes Marketing! “Conversation is the new online Currency. Twitter is a Goldmine of Conversations.”
  • 3. What They Are Doing • 15% Use For Marketing Purposes • 56% Use In a Business Related Capacity • 28% Self Classify As Heavy Socializers
  • 4. Micro-Sharing :: Mega-Distribution
  • 5. Our Mobile Lifestyle • My Keys… My Wallet… My Cell Phone… • Sharing is Caring
  • 6. How to Engage • Business Goals Defined • Listening Engine Tuned • Discover Connections • Converse Proactively • Be Real • Add Value & Share • Repeat as Required
  • 7. Twitter Marketplace Eco-System • People Do Business with People: NOT Companies • People Make Connections • Personal Connections = Power • Network of Friends= Gravitational Influence • Total Transparency • Conversation is Currency
  • 8. 9 Big Brands on Twitter • Comcast • H&R Block • Southwest • IBM • Intel • QuickBooks • Jet Blue • Dell • SAP
  • 9. New Communication Channel  How do you want to use it? OR
  • 10. Twitter Example: Motrin Snowball • Motrin Video Ad • Baby Slings • Motrin Moms Revolt • Twitter Velocity • Social Uprising • Motrin Response • Video Ad Pulled
  • 11. Twitter Page Branding • Skin The Visual Background • Contact Info • Link to Web Site • Effective Description • Personal Network • Consistent Brand Message
  • 12. 7 Deadly Twitter Sins • Not Listening • Self-Promoting • Not Adding Value • Not Being Honest • Hard Selling • Corporate Speak • Friend Collecting
  • 13. 7 Best Practices • Listen Effectively • Manage Your Time Allocated Wisely • Be Responsive • Business Casual Tone: Real • Leverage Tools • Measure KPI • Be Helpful, Humble and Human
  • 14. 9 Sample Business Use Cases • Customer Service • Client Retention • Branding & Marketing • Polls & Surveys • Networking • Website Traffic • New Customer Acquisition • Communication Network • Event Back Channel
  • 15. You Are FUN!
  • 16. You are REAL
  • 17. You are RELEVANT
  • 18. Twitter is Part of Our Plan • Our BOSTON “intent to serve” plan • Twitter Message released prior to press release
  • 19. We Educate Our Leaders • They trust us to deliver the message • They use the tools to connect with their Employees • They see Twitter as part of an entire online branding campaign • Headlines help too…report ALL your success!
  • 20. Twitter Value Pyramid Value Influencer Response Your Value Add Who You Interact With Who Follows You & Their Influence Who You Follow: Influence & Numbers
  • 21. Listen Up! • Persistent search • RSS Feed • Google Alerts • TweetBeep • Keyword, topics, p roducts,brands, su bjects…
  • 22. Retweet Best Practices (RT) • Conversations = Currency • Write Great Headlines Their Their • Followers Leave 12-15 Extra Characters Followers Retweet Retweet Etc. • Ask For Retweet • Must Have Value Add Karma • Retweets are Based on Your Followers Perceived Value to Followers Original Retweet Tweet Network • Thank Retweeters
  • 23. Dealing With Brand Detractors • Opportunity to Publicly Respond • Public Transparency • Huge Upside for Outreach • Turn Into Satisfied Customers • New Evangelists • Lurker nodes retweet your response
  • 24. 7 Twitter Tools • Tweetdeck • TweetPhoto • Twubble • Twello • Tweetlater • Tweetbeep • Facebook App
  • 25. TweetDeck •Desktop AIR App •Groups •Topics •Mini Listening Engine •Efficient •Robust Tool Set •Integration: 12Seconds.TV, TinyU RL, Twitpic
  • 26. Twitter as a Platform: 3000+ • Brand Experiences Can Live Anywhere • Pepsi SXSW Event
  • 27. Blogging vs. Twitter • Complimentary Technologies • Micro-Blogging • Micro-Sharing • Micro-Touch • Velocity • Immediacy • Brevity Credit: Gaping Void • Communication Nodes Add Amplification
  • 28. Next Steps • Define Your Goals • Determine Your Use Case & Strategy • Setup Your Twitter Account • Choose Your Name Wisely • Select People to Follow • Watch How People Use • Set Up Your Listening Engine • Start Tweeting & Add Valuable Content
  • 29. Summary • You Have the Data • Your Target Market is Looking • You Have the Knowledge • You Need to Determine Your Use Case • You Need to Design Your Strategy • You Need to Execute • Failure to Execute is Risky
  • 30. Twitter Becomes a Lifestyle Hack: Tweet Me • Follow Me @Rumford • 858-720-9604 • Rodney@GravitySummit.com • www.TwitterBusinessBook.com