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How social media impacts the print industry: Gravity Summit
 

How social media impacts the print industry: Gravity Summit

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From print to to... How social media impacts the print industry.

From print to to... How social media impacts the print industry.

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    How social media impacts the print industry: Gravity Summit How social media impacts the print industry: Gravity Summit Presentation Transcript

    • Alasdair Stewart, City Editor Walla Walla Union-Bulletin Social media: The bridge from print to… alasdairstewart@wwub.com/losmoros@gmail.com
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    • Old way: Newspapers choose from local reporting and wire services what news you will read. Today: You choose from local and national sources and wire services what news you want to read. Tomorrow: Newspapers focus on local reporting, expand offerings to retain and build customer base. The News
    • Old way: Newspapers rely on display and classified advertising for vast majority of revenue. Today: Newspapers see shrinking ad revenue in print and too little growth online to offset losses. Tomorrow: ? The Money
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