WELCOME! GRAVITY SUMMIT NYC Social Media Marketing for Business Beverly Macy, CEO November 16, 2009
YOUR EXPERIENCE TODAY
Drinking from the Fire Hose
New Ideas and Strategies
THE NEW NOW
Twitter Has Changed Everything
TV Viewership SHIFTING
Newspaper Readership SHIFTING
People SKIP Advertising
Real Time Marketing: CONVERSATION MARKETING
FIND AND BE FOUND
Everything is a branding opportunity
The New Yellow Pages
REAL TIME MARKETING IS: http://popacular.com/gigatweet
Real Time Marketing Is:
A new form of messaging
A new form of openness that transcends media, politics, celebrity
A news breaking phenomenon
An Early Warning System
We are connected, global citizens
Join The Conversation! WHAT DOES THIS MEAN FOR YOU?
Start by LISTENING
What are your customers saying about you?
About your competition?
What are they interested in?
What is their motivation?
Video Sharing Sites
Photo Sharing Sites
http://www.youtube.com/user/elabvideo EVERYTHING IS CONNECTED
Beverly W. Macy 310.860.4788 Twitter: www.twitter.com/beverlymacy
TWEET-UP AFTER PARTY
EVERYONE WELCOME The Roger Smith Hotel
501 Lexington Ave
New York City 10017
Social Media Best Practices
Start with a plan, not tactics.
“ Give to get” New Paradigm - Giving value before expecting anything in return.
Commit resources & time to be successful or you may very well fail.
Be transparent with intentions & your identity or you may alienate the very audiences you’re trying to connect with.
Understand, you do not control the message . What happens in Vegas…ends up on Google
Welcome participation, feedback and co-creation. E ncourage participation with communications, especially with brand evangelists.
Metrics should roll up to objectives and objectives should be relevant to the channel.
Social Media Worst Practices
Being FAKE in any way
Being oblivious to formal & unwritten social rule s
Being pushy or overtly salesy in messaging
Approaching social media channels as SILOS
SMM Trends in 2010 From Harvard Business School
1. Social media begins to look less social Perhaps it's not actually less social, but it might seem that way as we all come to terms with getting value out of our networks — while filtering out the clutter.
2. Corporations look to scale This is a sign of things to come over the next year as more companies look to uncover cost savings or serve customers more effectively through leveraging social technology. 3. Social business becomes serious play As businesses look to incentivize activity within their internal or external networks, they may include carrots that encourage a bit of friendly competition.
4. Your company will have a social media policy (and it might actually be enforced) From how to conduct yourself as an employee to what's considered competition, it's likely that you'll see something formalized about how the company views social media and your participation in it.
5. Mobile becomes a social media lifeline What used to be cigarette breaks could turn into "social media breaks" as long as there is a clear signal and IT isn't looking. As a result, we may see more and/or better mobile versions of our favorite social drug of choice.
6. Sharing no longer means e-mail It becomes more mainstream for people to share with networks what they used to do with e-mail lists. And content providers will be all too happy to help them distribute any way they choose.