Gravity Summit at Stanford: Overview

WELCOME! Gravity Summit at Stanford Social Media Marketing for Business Beverly Macy, CEO Gravity Summit May 5, 2009 Stanford Faculty Club

Special Thanks! The China Business Network @TheRealPRMan

Gravity Summit Agenda

9:00 Welcome / Introductions

9:15 Social Media Marketing Overview , Beverly Macy

9:45 KEYNOTE: “How Social Media Will Transform the Fortune 500”

Bob Pearson, Blog Council

Formerly VP, Dell Inc.

10:30 Networking Break

10:45 Twitter as a Business Tool

Rodney Rumford

11:30 “Social Media: The bridge from print to...” Alasdair Stewart, City Editor of Walla Walla, WA Union-Bulletin

12:00 Networking Lunch

1:00 Using Social Media Tools to Drive Customer Loyalty and Retention" Charles E. Miller, Director, Social Media Strategy

1:45 “How Social Media is Changing the Public Relations Ecosystem" Jason Kintzler, Founder and CEO, PitchEngine

2:15 Leveraging the Wisdom of Crowds to Further Engage Target Markets and Garner Brand Intelligence"

Michael Agnich, Co-Founder, CTO, Predictify

2:45 Networking Break

3:00 “ Integrating Social Media into the Marketing Mix” Moderator: Silicon Valley Brand Forum Cisco, Facebook, DIGG, SixApart

4:00 Expert Q&A

4:30 Adjourn

5:30 TweetUp at Zibibbo’s Palo Alto

Bridging the Gap

Educate, Learn, Inform, Empower

From Peers and Experts

Best Practices

Strategies and Tactics

for Your Business

Getting started

3. Networking

Offline, Online

Your Experience Today

Drinking from the Fire Hose

New Ideas and Strategies

Food for Thought

What’s Happening?

The Internet is everywhere

Broadcast Viewership and Listenership is Eroding

Newspaper Readership is Declining

People Avoid Advertising

Communication 101 Sender Receiver Message Create a conversation

New Reality

http://www.youtube.com/watch?v=ciSrNc1v17M

http://current.com/items/89891774_twouble-with-twitters.htm

The Social Media Web

The New World We Live In

The Pentagon just endorsed using Facebook and Twitter

BestBuy - 85% lower turnover as a result of its Blue Shirt community

State Farm uses an internal Ning community to improve morale

Twitter has been monetized – by Dell

Sprint, SouthWest and Comcast use Twitter as a Customer Relationship Mangement Tool

Where Is Your Audience?

Blogs

Social Networks

Message Boards/Forums

Video Sharing Sites

Photo Sharing Sites

Wikis

Virtual Worlds

Social Media Listening Plan

What content are your customers creating?

What are they interested in?

What is their motivation?

Is the feedback actionable/valuable?

The Obama Effect

Stand for something

Capture and empower your fan base

Turn on the videos

Lighten things up

Touch your target

Measure green, make green

Define your value

Spend it if you've got it

Groundswell Is About….

Listening to customers

Talking to customers

Energizing customers

Helping support customers

Embracing customers

TweetUp Mixer

You are Invited to the Free Gravity Summit 6:00 PM Palomino Restaurant and Bar, 10877 Wilshire Blvd., Westwood CA 90024

Website : http://www.palomino.com

Phone : (310) 208-1960

OPEN TO EVERYONE!

Come meet us after the Gravity Summit Event!

No Host Bar - Free to everyone

How To Get Started

Start with a plan, not tactics.

“ Give to get” New Paradigm - Giving value before expecting anything in return.

Commit resources & time to be successful or you may very well fail.

Be transparent with intentions & your identity or you may alienate the very audiences you’re trying to connect with.

Understand, you do not control the message . What happens in Vegas…ends up on Google

Welcome participation, feedback and co-creation. E ncourage participation with communications, especially with brand evangelists.

Metrics should roll up to objectives and objectives should be relevant to the channel.

What Are Your Objectives?

Where is your audience?

What do you want to achieve? Be specific

How do you engage?

Allocate your resources: Financial and Personnel

Deploy and Launch

Ongoing maintenance and measurement

Suggestions

Start a blog on Wordpress or Blogger

Family, vacation, hobby

Follow your businesses on Twitter

Update your Linked In Account

Ning Community Site

Social Media Worst Practices

Being FAKE in any way

Not listening

Being oblivious to formal & unwritten social rule s

Being pushy or overtly salesy in messaging

Approaching social media channels as SILOS

Q&A

Gravity Summit Consulting Services

Education and Training

There is no such thing as a one size fits all approach when it comes to social media. The education and training service is designed to show you how to use social media tools and strategies that cater to your specific needs. Some companies want to know what twitter and wikis are, other companies want to know how they can create and identify online communities. Whatever your needs are we will work with you to make sure that you and your team get the education and training that you need to succeed and deliver results.

Social Media Ideation and Strategic Planning

The social media audit analyzes the current state of social media for your company. We provide strategic analysis and recommendations that will help your organization realize short-term benefits while setting a foundation for long-term results. We look at the competitive landscape as well as your target market to provide customized plan catered specifically for your company.

Social Media Consulting and Custom Services

Consulting can either be on a hourly/project/monthly basis and is customizable. Consulting can include everything from spending a few hours on explaining how to use Facebook to doing an opportunity assessment, advising on technology selection, campaign implementation, community identification, or a number of other services. We work with branded mobile apps (iphone, bb, other) as well as help in the Community Manager recruiting and selection process.

Thank You!