Gravity Summit Fan, Friend, Now What? Ann Glenn Sony Pictures Imageworks Interacitve Feb 25, 2009 Los Angeles

Ultimate Goal Get Butts In Seats!

Get Them Talking It’s all about word of mouth.

Engage Them Where They Are Some form of Social Networking is built into every campaign we do

Engage Them Where They Are Give them a reason to come back

Engage Them Where They Are

Give Them The Tools Spreading the message Widgets (movie news, countdown clock, game) UGC - Fan Art/photo uploads Skins – Blog/MySpace Message Boards

Widgets (movie news, countdown clock, game)

UGC - Fan Art/photo uploads

Skins – Blog/MySpace

Message Boards

Give Them The Tools

Sharing is Caring Give them the tools to take your content elsewhere.

Talk WITH The Users How we do this: Blogs (Spider-Man/Vanna Style) Message Boards Twitter

Blogs (Spider-Man/Vanna Style)

Message Boards

Twitter

Lessons Learned Not every Social Media tool works for every campaign Learn to let go Find ways to engage your audience Find ways to reward your audience Listen Listen Listen

Not every Social Media tool works for every campaign

Learn to let go

Find ways to engage your audience

Find ways to reward your audience

Listen Listen Listen

Best Practices Make use of your internal “experts” Keep your brand consistent Participate where your audience participates

Make use of your internal “experts”

Keep your brand consistent

Participate where your audience participates

Credits Theater photo: http://flickr.com/photos/21381328@N06/2089234269/ Talking photo: http://flickr.com/photos/urlgrl/3083394936 Quantum Of Solace: http://www.007.com Angels & Demons: http://www.angelsanddemons.com Spider-Man Movie Network: http://spiderman.sonypictures.com Seinfeld MySpace http://myspace.com/seinfeld The Ugly Truth http://www.sonypictures.com/movies/theuglytruth