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Dunkin Donuts & Social Media
 

Dunkin Donuts & Social Media

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Dunkin Donuts Social Media Case Study: Gravity Summit at Harvard

Dunkin Donuts Social Media Case Study: Gravity Summit at Harvard

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    Dunkin Donuts & Social Media Dunkin Donuts & Social Media Presentation Transcript

    • David Puner Communications Manager August 31, 2009
      • Dunkin’ Donuts launched on Twitter in October 2008 to deepen our connection to our customers and broaden our brand community.
      Dunkin’ Donuts on
    • Some Words of Twitter: ? Know the rules before you break them… And trust the one who tweets.
    • Like Dunkin’ Donuts… … Twitter is fun, fast, no frills and built for people on the go.
    • More Words of Twitter A billboard doesn’t talk to you. People do.
    • Uncomfortable Words of Twitter?
      • Get comfortable with the unknown.