Dominos and Social Media

Social Media Networking:Putting a face to our logo
Ramon De Leon
Operating Partner
Domino’s Pizza Chicago

Online Ordering in 1998 was a catalyst.
AOL Instant Messenger was my micro-blog before
Twitter was invented-2004
Campus reps started Facebook Groups when it was closed to the general public- 2005
Photos of events we attended were posted on our website for students to copy. These included a embedded logo to increase our exposure.

The Dominos 2.0 Customer
13 yr old joins Facebook and starts High School.
Gets exposed to groups influenced by Domino’s and becomes a customer and raving fan.
At the age of 17 he now joins the Facebook group for his graduating College class that he has not started.
Our customer is now 22 yrs old and lands a job in our delivery area or relocates still loving Domino’s.

Rules of engagement
Be a part of the conversation or start one.
Set up and review the privacy settings.
Use lists to categorize your friends.
Be real and transparent.
Don’t exist here if you are not going to engage.
Avoid manipulating people into buying from you.
Respond to the Good, Bad or Indifferent.
Be Yourself!

How do we get there?

Search for Events

Select a name that identifies your business or yourself.
Brand it with a background.
Provide links and info in the Bio.
Follow all media outlets in your area.
Follow people you can learn from.
Follow your customers.
Search for locals using Twitter.
Use productivity tools and MANAGE your TIME!

Critical Concept
Conversation is the new online currency! Twitter is a Goldmine of Conversation.
Engage in Real Conversations and the business value will become crystal clear.

Chicago Restaurants on Twitter

Monitter.com

Word of Mouth

Northwestern University Restaurant Guide Fall Semester 2005

Social Media Uniqueness

Results

OprahKFCTwitterMeal

Always be ready to post and share.

My Efforts Get Noticed!
2,477 Followers

http://vimeo.com/channels/dominospizzachicago

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Dominos and Social Media

by Gravity Summit on Jun 21, 2009

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