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Dominos and Social Media
Dominos and Social Media
Dominos and Social Media
Dominos and Social Media
Dominos and Social Media
Dominos and Social Media
Dominos and Social Media
Dominos and Social Media
Dominos and Social Media
Dominos and Social Media
Dominos and Social Media
Dominos and Social Media
Dominos and Social Media
Dominos and Social Media
Dominos and Social Media
Dominos and Social Media
Dominos and Social Media
Dominos and Social Media
Dominos and Social Media
Dominos and Social Media
Dominos and Social Media
Dominos and Social Media
Dominos and Social Media
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Dominos and Social Media

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Gravity Summit: Dominos and Social Media

Gravity Summit: Dominos and Social Media

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  • 1. Social Media Networking:Putting a face to our logo<br />Ramon De Leon<br />Operating Partner<br />Domino’s Pizza Chicago<br />
  • 2. Online Ordering in 1998 was a catalyst.<br />AOL Instant Messenger was my micro-blog before <br /> Twitter was invented-2004<br />Campus reps started Facebook Groups when it was closed to the general public- 2005<br />Photos of events we attended were posted on our website for students to copy. These included a embedded logo to increase our exposure.<br />
  • 3. The Dominos 2.0 Customer<br />13 yr old joins Facebook and starts High School.<br />Gets exposed to groups influenced by Domino’s and becomes a customer and raving fan.<br />At the age of 17 he now joins the Facebook group for his graduating College class that he has not started.<br />Our customer is now 22 yrs old and lands a job in our delivery area or relocates still loving Domino’s.<br />
  • 4. Rules of engagement<br />Be a part of the conversation or start one.<br />Set up and review the privacy settings.<br />Use lists to categorize your friends.<br />Be real and transparent.<br />Don’t exist here if you are not going to engage.<br />Avoid manipulating people into buying from you.<br />Respond to the Good, Bad or Indifferent.<br />Be Yourself!<br />
  • 5. How do we get there?<br />
  • 6.
  • 7. Search for Events<br />
  • 8. Select a name that identifies your business or yourself.<br />Brand it with a background.<br />Provide links and info in the Bio.<br />Follow all media outlets in your area.<br />Follow people you can learn from.<br />Follow your customers.<br />Search for locals using Twitter.<br />Use productivity tools and MANAGE your TIME!<br />
  • 9. Critical Concept<br />Conversation is the new online currency! Twitter is a Goldmine of Conversation.<br />Engage in Real Conversations and the business value will become crystal clear.<br />
  • 10.
  • 11. Chicago Restaurants on Twitter<br />
  • 12. Monitter.com<br />
  • 13. Word of Mouth<br />
  • 14.
  • 15. Northwestern University Restaurant Guide Fall Semester 2005<br />
  • 16. Social Media Uniqueness<br />
  • 17. Results<br />
  • 18.
  • 19. OprahKFCTwitterMeal<br />
  • 20. Always be ready to post and share.<br />
  • 21.
  • 22. My Efforts Get Noticed!<br />2,477 Followers<br />
  • 23. http://vimeo.com/channels/dominospizzachicago<br />

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