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CNN at Gravity Summit

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CNN Presentation about digital media at Gravity Social Media Summit at Harvard

CNN Presentation about digital media at Gravity Social Media Summit at Harvard

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  • Transcript

    • 1.  
    • 2. THE MOST TRUSTED NAME IN NEWS
    • 3. INFORM, INVOLVE, EMPOWER
    • 4.  
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    • 14.  
    • 15.  
    • 16.  
    • 17.  
    • 18.  
    • 19. Countdown to Inauguration January 20, 2009
    • 20.  
    • 21.  
    • 22. Event Page
    • 23. Ads
    • 24. Ads
    • 25.  
    • 26.  
    • 27.  
    • 28.  
    • 29. The Press was Great
    • 30. Inauguration Partnership Delivered Buzz and Goodwill with Consumers Twitter Search for Facebook
    • 31.  
    • 32. February 24 th Nielsen Results Source: Nielsen… 2,270 2.5 897 CBS News Digital Network 12,870 13.7 943 BBC 4,928 4.6 1,076 McClatchy Newspaper Network 4,432 3.8 1,182 USATODAY.com 9,773 7.3 1,333 drudgereport.com 5,522 4.0 1,398 ABCNEWS Digital Network 10,523 7.0 1,499 Tribune Newspapers 5,574 3.6 1,548 Google News 12,013 6.4 1,886 Gannett Newspapers and Newspaper Division 19,063 8.6 2,230 NYTimes.com 22,755 8.4 2,709 Fox News Digital Network 21,233 6.1 3,510 AOL News 20,755 3.6 5,718 Yahoo! News 36,996 5.9 6,271 MSNBC 47,620 6.9 6,922 CNN Digital Network Total Minutes (000) Average Minutes/ Person Unique Audience (000) Home/Work Panel Site
    • 33.  
    • 34.  
    • 35. 2006 2007 2008 610.2M 787.4M 1.2B Total Video Views on
    • 36.  
    • 37.  
    • 38.  
    • 39.  
    • 40.  
    • 41.  
    • 42.  
    • 43.  
    • 44. Obama makes history America votes for change Broke cowboy wins $332 million jackpot Bush skydives to mark 85 th birthday Kutcher hits 1 million in Twitter contest
    • 45. President’s pup chomps microphone
    • 46.  
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    • 57.  
    • 58. Social Media Marketing
      • Be genuine for the medium
      • Continue to challenge yourself
      • You are going to make mistakes – learn from them
      • Set an ambitious goal and rally your organization to achieve it
      • Develop creative considering the audience’s mindset
      • Have a creative test plan and evolve within your media flight
      • Have a Plan B – more likely Plan A will work
      • Give up some control (but not so much that you risk your brand)
    • 59.