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Countdown to Inauguration January 20, 2009

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The Press was Great

Inauguration Partnership Delivered Buzz and Goodwill with Consumers Twitter Search for Facebook

February 24 th Nielsen Results Source: Nielsen… 2,270 2.5 897 CBS News Digital Network 12,870 13.7 943 BBC 4,928 4.6 1,076 McClatchy Newspaper Network 4,432 3.8 1,182 USATODAY.com 9,773 7.3 1,333 drudgereport.com 5,522 4.0 1,398 ABCNEWS Digital Network 10,523 7.0 1,499 Tribune Newspapers 5,574 3.6 1,548 Google News 12,013 6.4 1,886 Gannett Newspapers and Newspaper Division 19,063 8.6 2,230 NYTimes.com 22,755 8.4 2,709 Fox News Digital Network 21,233 6.1 3,510 AOL News 20,755 3.6 5,718 Yahoo! News 36,996 5.9 6,271 MSNBC 47,620 6.9 6,922 CNN Digital Network Total Minutes (000) Average Minutes/ Person Unique Audience (000) Home/Work Panel Site

2006 2007 2008 610.2M 787.4M 1.2B Total Video Views on

Obama makes history America votes for change Broke cowboy wins $332 million jackpot Bush skydives to mark 85 th birthday Kutcher hits 1 million in Twitter contest

President’s pup chomps microphone

Social Media Marketing Be genuine for the medium Continue to challenge yourself You are going to make mistakes – learn from them Set an ambitious goal and rally your organization to achieve it Develop creative considering the audience’s mindset Have a creative test plan and evolve within your media flight Have a Plan B – more likely Plan A will work Give up some control (but not so much that you risk your brand)

Be genuine for the medium

Continue to challenge yourself

You are going to make mistakes – learn from them

Set an ambitious goal and rally your organization to achieve it

Develop creative considering the audience’s mindset

Have a creative test plan and evolve within your media flight

Have a Plan B – more likely Plan A will work

Give up some control (but not so much that you risk your brand)