WELCOME! Social Media Marketing for Business Beverly Macy, Co-Host February 25, 2009 UCLA Faculty Club

Gravity Summit Vision Educate, Inform, Empower From Peers and Experts Best Practices Strategies and Tactics for your Business Getting started Networking Offline, Online

Educate, Inform, Empower

From Peers and Experts

Best Practices

Strategies and Tactics

for your Business

Getting started

Networking

Offline, Online

Special Thanks! Awareness»Action»Accountability nibipedia – together we learn

Gravity Summit Agenda 9:00 Welcome / Introductions 9:15 Social Media Marketing Overview , Beverly Macy 9:45 Keynote: Social Media Has Evolved and Marketers Need to be Savvy, David Reis, CEO DEI Worldwide, WOMMA 10:30 Networking Break 10:45 Using Facebook and Twitter in Business , Rodney Rumford 11:30 Using Social Media as a Corporate Productivity Tool Justin Goldsborough, Social Media Manager, Sprint 12:00 Networking Lunch 1:00 Social Media and Entertainment Marketing , Ann Glenn, Senior Web Producer, Sony 1:45 Social Media Marketing and Search Engine Optimization Tony Adam, SEO Manager, Yahoo! 2:30 Networking Break 2:45 PANEL: Social Media Best Practices for Small Business and Entrepreneurs 3:30 What to Take Back to The Office 4:00 Expert Q&A 4:30 Adjourn 5:30 Tweetup at Palomino Bar 10899 Wilshire Westwood

9:00 Welcome / Introductions

9:15 Social Media Marketing Overview , Beverly Macy

9:45 Keynote: Social Media Has Evolved and Marketers Need to be Savvy, David Reis, CEO DEI Worldwide, WOMMA

10:30 Networking Break

10:45 Using Facebook and Twitter in Business , Rodney Rumford

11:30 Using Social Media as a Corporate Productivity Tool

Justin Goldsborough, Social Media Manager, Sprint

12:00 Networking Lunch

1:00 Social Media and Entertainment Marketing , Ann Glenn, Senior Web Producer, Sony

1:45 Social Media Marketing and Search Engine Optimization

Tony Adam, SEO Manager, Yahoo!

2:30 Networking Break

2:45 PANEL: Social Media Best Practices for Small Business and Entrepreneurs

3:30 What to Take Back to The Office

4:00 Expert Q&A

4:30 Adjourn

5:30 Tweetup at Palomino Bar 10899 Wilshire Westwood

Your Experience Today Drinking from the fire hose New ideas and strategies Food for thought

Drinking from the fire hose

New ideas and strategies

Food for thought

What’s Happening? The Internet is everywhere Broadcast Viewership and Listenership is Eroding Newspaper Readership is Declining People Avoid Advertising

The Internet is everywhere

Broadcast Viewership and Listenership is Eroding

Newspaper Readership is Declining

People Avoid Advertising

Communication Schematic 101 Sender Receiver Message Create a conversation

New Reality http://www.youtube.com/watch?v=ciSrNc1v17M http://www.youtube.com/watch?v=MpIOClX1jPE

http://www.youtube.com/watch?v=ciSrNc1v17M

http://www.youtube.com/watch?v=MpIOClX1jPE

Groundswell Is About…. Listening to customers Talking to customers Energizing customers Helping support customers Embracing customers

Listening to customers

Talking to customers

Energizing customers

Helping support customers

Embracing customers

The Social Media Web

Social Media Trends in Business Mini USA , tracks everything being said about its brand everywhere on line -- in blogs, discussion groups, forums, MySpace pages and much more -- then uses what it learns to guide advertising campaigns At Hewlett-Packard , 50 executives log into their individual blogs each morning Ernst & Young recruits many of the 3,500 college graduates it hires every year using a career group on Facebook Del Monte Pet Foods regularly "chats" with 400 pet lovers whose opinions help shape new products http://www.socialcomputingmagazine.com/viewcolumn.cfm?colid=603

Mini USA , tracks everything being said about its brand everywhere on line -- in blogs, discussion groups, forums, MySpace pages and much more -- then uses what it learns to guide advertising campaigns

At Hewlett-Packard , 50 executives log into their individual blogs each morning

Ernst & Young recruits many of the 3,500 college graduates it hires every year using a career group on Facebook

Del Monte Pet Foods regularly "chats" with 400 pet lovers whose opinions help shape new products

http://www.socialcomputingmagazine.com/viewcolumn.cfm?colid=603

Social Media Listening Plan What content are your customers creating? What are they interested in? What is their motivation? Is the feedback actionable/valuable?

What content are your customers creating?

What are they interested in?

What is their motivation?

Is the feedback actionable/valuable?

The Obama Effect Stand for something Capture and empower your fan base Turn on the videos Lighten things up Touch your target Measure green, make green Define your value Spend it if you've got it

Stand for something

Capture and empower your fan base

Turn on the videos

Lighten things up

Touch your target

Measure green, make green

Define your value

Spend it if you've got it

Michael Phelps has 1M+ Facebook Fans How to leverage the popularity?

TweetUp Mixer You are Invited to the Free Gravity Summit 6:00 PM Palomino Restaurant and Bar, 10877 Wilshire Blvd., Westwood CA 90024 Website : http://www.palomino.com Phone : (310) 208-1960 OPEN TO EVERYONE! Come meet us after the Gravity Summit Event! No Host Bar - Free to everyone

You are Invited to the Free Gravity Summit 6:00 PM Palomino Restaurant and Bar, 10877 Wilshire Blvd., Westwood CA 90024

Website : http://www.palomino.com

Phone : (310) 208-1960

OPEN TO EVERYONE!

Come meet us after the Gravity Summit Event!

No Host Bar - Free to everyone

Social Media Best Practices Start with a plan, not tactics. “ Give to get” New Paradigm - Giving value before expecting anything in return. Commit resources & time to be successful or you may very well fail. Be transparent with intentions & your identity or you may alienate the very audiences you’re trying to connect with. Understand, you do not control the message . What happens in Vegas…ends up on Google Welcome participation, feedback and co-creation. E ncourage participation with communications, especially with brand evangelists. Metrics should roll up to objectives and objectives should be relevant to the channel.

Start with a plan, not tactics.

“ Give to get” New Paradigm - Giving value before expecting anything in return.

Commit resources & time to be successful or you may very well fail.

Be transparent with intentions & your identity or you may alienate the very audiences you’re trying to connect with.

Understand, you do not control the message . What happens in Vegas…ends up on Google

Welcome participation, feedback and co-creation. E ncourage participation with communications, especially with brand evangelists.

Metrics should roll up to objectives and objectives should be relevant to the channel.

Social Media Worst Practices Being FAKE in any way Not listening Being oblivious to formal & unwritten social rule s Being pushy or overtly salesy in messaging Approaching social media channels as SILOS

Being FAKE in any way

Not listening

Being oblivious to formal & unwritten social rule s

Being pushy or overtly salesy in messaging

Approaching social media channels as SILOS