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Social Media Marketing for Business
Social Media Marketing for Business
Social Media Marketing for Business
Social Media Marketing for Business
Social Media Marketing for Business
Social Media Marketing for Business
Social Media Marketing for Business
Social Media Marketing for Business
Social Media Marketing for Business
Social Media Marketing for Business
Social Media Marketing for Business
Social Media Marketing for Business
Social Media Marketing for Business
Social Media Marketing for Business
Social Media Marketing for Business
Social Media Marketing for Business
Social Media Marketing for Business
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Social Media Marketing for Business

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Welcome and opening presentation from Beverly Macy at the Gravity Summit Socail Media Marketing for Business event at UCLA

Welcome and opening presentation from Beverly Macy at the Gravity Summit Socail Media Marketing for Business event at UCLA

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  • Transcript

    • 1. WELCOME! Social Media Marketing for Business Beverly Macy, Co-Host February 25, 2009 UCLA Faculty Club
    • 2. Gravity Summit Vision <ul><li>Educate, Inform, Empower </li></ul><ul><ul><li>From Peers and Experts </li></ul></ul><ul><ul><li>Best Practices </li></ul></ul><ul><li>Strategies and Tactics </li></ul><ul><li>for your Business </li></ul><ul><ul><li>Getting started </li></ul></ul><ul><li>Networking </li></ul><ul><ul><li>Offline, Online </li></ul></ul>
    • 3. Special Thanks! Awareness»Action»Accountability nibipedia – together we learn
    • 4. Gravity Summit Agenda <ul><li>9:00 Welcome / Introductions </li></ul><ul><li>9:15 Social Media Marketing Overview , Beverly Macy </li></ul><ul><li>9:45 Keynote: Social Media Has Evolved and Marketers Need to be Savvy, David Reis, CEO DEI Worldwide, WOMMA </li></ul><ul><li>10:30 Networking Break </li></ul><ul><li>10:45 Using Facebook and Twitter in Business , Rodney Rumford </li></ul><ul><li>11:30 Using Social Media as a Corporate Productivity Tool </li></ul><ul><li>Justin Goldsborough, Social Media Manager, Sprint </li></ul><ul><li>12:00 Networking Lunch </li></ul><ul><li>1:00 Social Media and Entertainment Marketing , Ann Glenn, Senior Web Producer, Sony </li></ul><ul><li>1:45 Social Media Marketing and Search Engine Optimization </li></ul><ul><li>Tony Adam, SEO Manager, Yahoo! </li></ul><ul><li>2:30 Networking Break </li></ul><ul><li>2:45 PANEL: Social Media Best Practices for Small Business and Entrepreneurs </li></ul><ul><li>3:30 What to Take Back to The Office </li></ul><ul><li>4:00 Expert Q&A </li></ul><ul><li>4:30 Adjourn </li></ul><ul><li>5:30 Tweetup at Palomino Bar 10899 Wilshire Westwood </li></ul>
    • 5. Your Experience Today <ul><li>Drinking from the fire hose </li></ul><ul><li>New ideas and strategies </li></ul><ul><li>Food for thought </li></ul>
    • 6. What’s Happening? <ul><li>The Internet is everywhere </li></ul><ul><li>Broadcast Viewership and Listenership is Eroding </li></ul><ul><li>Newspaper Readership is Declining </li></ul><ul><li>People Avoid Advertising </li></ul>
    • 7. Communication Schematic 101 Sender Receiver Message Create a conversation
    • 8. New Reality <ul><li>http://www.youtube.com/watch?v=ciSrNc1v17M </li></ul><ul><li>http://www.youtube.com/watch?v=MpIOClX1jPE </li></ul>
    • 9. Groundswell Is About…. <ul><li>Listening to customers </li></ul><ul><li>Talking to customers </li></ul><ul><li>Energizing customers </li></ul><ul><li>Helping support customers </li></ul><ul><li>Embracing customers </li></ul>
    • 10. The Social Media Web
    • 11. Social Media Trends in Business <ul><li>Mini USA , tracks everything being said about its brand everywhere on line -- in blogs, discussion groups, forums, MySpace pages and much more -- then uses what it learns to guide advertising campaigns </li></ul><ul><li>At Hewlett-Packard , 50 executives log into their individual blogs each morning </li></ul><ul><li>Ernst & Young recruits many of the 3,500 college graduates it hires every year using a career group on Facebook </li></ul><ul><li>Del Monte Pet Foods regularly &quot;chats&quot; with 400 pet lovers whose opinions help shape new products </li></ul><ul><li>http://www.socialcomputingmagazine.com/viewcolumn.cfm?colid=603 </li></ul>
    • 12. Social Media Listening Plan <ul><li>What content are your customers creating? </li></ul><ul><li>What are they interested in? </li></ul><ul><li>What is their motivation? </li></ul><ul><li>Is the feedback actionable/valuable? </li></ul>
    • 13. The Obama Effect <ul><li>Stand for something </li></ul><ul><li>Capture and empower your fan base </li></ul><ul><li>Turn on the videos </li></ul><ul><li>Lighten things up </li></ul><ul><li>Touch your target </li></ul><ul><li>Measure green, make green </li></ul><ul><li>Define your value </li></ul><ul><li>Spend it if you've got it </li></ul>
    • 14. Michael Phelps has 1M+ Facebook Fans How to leverage the popularity?
    • 15. TweetUp Mixer <ul><li>You are Invited to the Free Gravity Summit 6:00 PM Palomino Restaurant and Bar, 10877 Wilshire Blvd., Westwood CA  90024 </li></ul><ul><ul><li>Website : http://www.palomino.com </li></ul></ul><ul><ul><li>Phone : (310) 208-1960 </li></ul></ul><ul><li>  OPEN TO EVERYONE! </li></ul><ul><li>Come meet us after the Gravity Summit Event! </li></ul><ul><li>  No Host Bar - Free to everyone </li></ul>
    • 16. Social Media Best Practices <ul><li>Start with a plan, not tactics.   </li></ul><ul><li>“ Give to get” New Paradigm - Giving value before expecting anything in return. </li></ul><ul><li>Commit resources & time to be successful or you may very well fail. </li></ul><ul><li>Be transparent with intentions & your identity or you may alienate the very audiences you’re trying to connect with.   </li></ul><ul><li>Understand, you do not control the message .  What happens in Vegas…ends up on Google </li></ul><ul><li>Welcome participation, feedback and co-creation. E ncourage participation with communications, especially with brand evangelists. </li></ul><ul><li>Metrics should roll up to objectives and objectives should be relevant to the channel.   </li></ul>
    • 17. Social Media Worst Practices <ul><li>Being FAKE in any way </li></ul><ul><li>Not listening </li></ul><ul><li>Being oblivious to formal & unwritten social rule s </li></ul><ul><li>Being pushy or overtly salesy in messaging </li></ul><ul><li>Approaching social media channels as SILOS </li></ul>

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