Social Media Marketing for Business

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  • + laurajkb laurajkb 7 months ago
    Thank You!!... is this seminar given anywhere on the East Coast?
  • + guestcad0b33 guestcad0b33 8 months ago
    very good
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Social Media Marketing for Business - Presentation Transcript

  1. WELCOME! Social Media Marketing for Business Beverly Macy, Co-Host February 25, 2009 UCLA Faculty Club
  2. Gravity Summit Vision
    • Educate, Inform, Empower
      • From Peers and Experts
      • Best Practices
    • Strategies and Tactics
    • for your Business
      • Getting started
    • Networking
      • Offline, Online
  3. Special Thanks! Awareness»Action»Accountability nibipedia – together we learn
  4. Gravity Summit Agenda
    • 9:00 Welcome / Introductions
    • 9:15 Social Media Marketing Overview , Beverly Macy
    • 9:45 Keynote: Social Media Has Evolved and Marketers Need to be Savvy, David Reis, CEO DEI Worldwide, WOMMA
    • 10:30 Networking Break
    • 10:45 Using Facebook and Twitter in Business , Rodney Rumford
    • 11:30 Using Social Media as a Corporate Productivity Tool
    • Justin Goldsborough, Social Media Manager, Sprint
    • 12:00 Networking Lunch
    • 1:00 Social Media and Entertainment Marketing , Ann Glenn, Senior Web Producer, Sony
    • 1:45 Social Media Marketing and Search Engine Optimization
    • Tony Adam, SEO Manager, Yahoo!
    • 2:30 Networking Break
    • 2:45 PANEL: Social Media Best Practices for Small Business and Entrepreneurs
    • 3:30 What to Take Back to The Office
    • 4:00 Expert Q&A
    • 4:30 Adjourn
    • 5:30 Tweetup at Palomino Bar 10899 Wilshire Westwood
  5. Your Experience Today
    • Drinking from the fire hose
    • New ideas and strategies
    • Food for thought
  6. What’s Happening?
    • The Internet is everywhere
    • Broadcast Viewership and Listenership is Eroding
    • Newspaper Readership is Declining
    • People Avoid Advertising
  7. Communication Schematic 101 Sender Receiver Message Create a conversation
  8. New Reality
    • http://www.youtube.com/watch?v=ciSrNc1v17M
    • http://www.youtube.com/watch?v=MpIOClX1jPE
  9. Groundswell Is About….
    • Listening to customers
    • Talking to customers
    • Energizing customers
    • Helping support customers
    • Embracing customers
  10. The Social Media Web
  11. Social Media Trends in Business
    • Mini USA , tracks everything being said about its brand everywhere on line -- in blogs, discussion groups, forums, MySpace pages and much more -- then uses what it learns to guide advertising campaigns
    • At Hewlett-Packard , 50 executives log into their individual blogs each morning
    • Ernst & Young recruits many of the 3,500 college graduates it hires every year using a career group on Facebook
    • Del Monte Pet Foods regularly "chats" with 400 pet lovers whose opinions help shape new products
    • http://www.socialcomputingmagazine.com/viewcolumn.cfm?colid=603
  12. Social Media Listening Plan
    • What content are your customers creating?
    • What are they interested in?
    • What is their motivation?
    • Is the feedback actionable/valuable?
  13. The Obama Effect
    • Stand for something
    • Capture and empower your fan base
    • Turn on the videos
    • Lighten things up
    • Touch your target
    • Measure green, make green
    • Define your value
    • Spend it if you've got it
  14. Michael Phelps has 1M+ Facebook Fans How to leverage the popularity?
  15. TweetUp Mixer
    • You are Invited to the Free Gravity Summit 6:00 PM Palomino Restaurant and Bar, 10877 Wilshire Blvd., Westwood CA  90024
      • Website : http://www.palomino.com
      • Phone : (310) 208-1960
    •   OPEN TO EVERYONE!
    • Come meet us after the Gravity Summit Event!
    •   No Host Bar - Free to everyone
  16. Social Media Best Practices
    • Start with a plan, not tactics.  
    • “ Give to get” New Paradigm - Giving value before expecting anything in return.
    • Commit resources & time to be successful or you may very well fail.
    • Be transparent with intentions & your identity or you may alienate the very audiences you’re trying to connect with.  
    • Understand, you do not control the message .  What happens in Vegas…ends up on Google
    • Welcome participation, feedback and co-creation. E ncourage participation with communications, especially with brand evangelists.
    • Metrics should roll up to objectives and objectives should be relevant to the channel.  
  17. Social Media Worst Practices
    • Being FAKE in any way
    • Not listening
    • Being oblivious to formal & unwritten social rule s
    • Being pushy or overtly salesy in messaging
    • Approaching social media channels as SILOS

+ Gravity SummitGravity Summit, 8 months ago

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