Social Media Marketing for Business

WELCOME! Social Media Marketing for Business Beverly Macy, Co-Host February 25, 2009 UCLA Faculty Club

Gravity Summit Vision
Educate, Inform, Empower
From Peers and Experts
Best Practices
Strategies and Tactics
for your Business
Getting started
Networking
Offline, Online

Special Thanks! Awareness»Action»Accountability nibipedia – together we learn

Gravity Summit Agenda
9:00 Welcome / Introductions
9:15 Social Media Marketing Overview , Beverly Macy
9:45 Keynote: Social Media Has Evolved and Marketers Need to be Savvy, David Reis, CEO DEI Worldwide, WOMMA
10:30 Networking Break
10:45 Using Facebook and Twitter in Business , Rodney Rumford
11:30 Using Social Media as a Corporate Productivity Tool
Justin Goldsborough, Social Media Manager, Sprint
12:00 Networking Lunch
1:00 Social Media and Entertainment Marketing , Ann Glenn, Senior Web Producer, Sony
1:45 Social Media Marketing and Search Engine Optimization
Tony Adam, SEO Manager, Yahoo!
2:30 Networking Break
2:45 PANEL: Social Media Best Practices for Small Business and Entrepreneurs
3:30 What to Take Back to The Office
4:00 Expert Q&A
4:30 Adjourn
5:30 Tweetup at Palomino Bar 10899 Wilshire Westwood

Your Experience Today
Drinking from the fire hose
New ideas and strategies
Food for thought

What’s Happening?
The Internet is everywhere
Broadcast Viewership and Listenership is Eroding
Newspaper Readership is Declining
People Avoid Advertising

Communication Schematic 101 Sender Receiver Message Create a conversation

New Reality
http://www.youtube.com/watch?v=ciSrNc1v17M
http://www.youtube.com/watch?v=MpIOClX1jPE

Groundswell Is About….
Listening to customers
Talking to customers
Energizing customers
Helping support customers
Embracing customers

The Social Media Web

Social Media Trends in Business
Mini USA , tracks everything being said about its brand everywhere on line -- in blogs, discussion groups, forums, MySpace pages and much more -- then uses what it learns to guide advertising campaigns
At Hewlett-Packard , 50 executives log into their individual blogs each morning
Ernst & Young recruits many of the 3,500 college graduates it hires every year using a career group on Facebook
Del Monte Pet Foods regularly "chats" with 400 pet lovers whose opinions help shape new products
http://www.socialcomputingmagazine.com/viewcolumn.cfm?colid=603

Social Media Listening Plan
What content are your customers creating?
What are they interested in?
What is their motivation?
Is the feedback actionable/valuable?

The Obama Effect
Stand for something
Capture and empower your fan base
Turn on the videos
Lighten things up
Touch your target
Measure green, make green
Define your value
Spend it if you've got it

Michael Phelps has 1M+ Facebook Fans How to leverage the popularity?

TweetUp Mixer
You are Invited to the Free Gravity Summit 6:00 PM Palomino Restaurant and Bar, 10877 Wilshire Blvd., Westwood CA 90024
Website : http://www.palomino.com
Phone : (310) 208-1960
OPEN TO EVERYONE!
Come meet us after the Gravity Summit Event!
No Host Bar - Free to everyone

Social Media Best Practices
Start with a plan, not tactics.
“ Give to get” New Paradigm - Giving value before expecting anything in return.
Commit resources & time to be successful or you may very well fail.
Be transparent with intentions & your identity or you may alienate the very audiences you’re trying to connect with.
Understand, you do not control the message . What happens in Vegas…ends up on Google
Welcome participation, feedback and co-creation. E ncourage participation with communications, especially with brand evangelists.
Metrics should roll up to objectives and objectives should be relevant to the channel.

Social Media Worst Practices
Being FAKE in any way
Not listening
Being oblivious to formal & unwritten social rule s
Being pushy or overtly salesy in messaging
Approaching social media channels as SILOS

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Social Media Marketing for Business

by Gravity Summit on Feb 27, 2009

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Social Media Marketing for Business — Presentation Transcript