I’m going to be throwing a bunch of information at you today, but don’t worry…you don’t have to write it all down. You can get this presentation from my blog. And a word about the creative commons license in the bottom left-hand corner…
Search Engine + Realtime Content: Opportunities and Pitfalls Paul Yiu Group Program Manager Bing Social Search
The good news is that it’s not just stream of consciousness
Your consumers will be able to search for social content, ranked and filtered by web search relevance techniques
At the same time, search engines (and you) are fighting spammers that know this is a great way to reach people.
To rise above the noise, there is more to do as search gets more social Plus… Things you already do Quality Anchor text Trust Trust worthy sites linking to your site Popularity # of high quality links Timeliness Update your site, blogs New things to consider People retweeting what you said; sharing good links Trust-worthy people sharing your links or tweets # of people retweeting what you said in the last minute, hour, day Be prepared to turn on a dime
Social Technographics Groups Consumers By Activity In The Participation Ladder April 2007, Trends “Social Technographics ® ”