How to Engage Business Goals Defined Listening Engine Tuned Discover Connections Converse Proactively Be Real Add Value & Share Repeat as Required

Business Goals Defined

Listening Engine Tuned

Discover Connections

Converse Proactively

Be Real

Add Value & Share

Repeat as Required

7 Deadly Twitter Sins Not Listening Self-Promoting Not Adding Value Not Being Honest Hard Selling Corporate Speak Friend Collecting

Not Listening

Self-Promoting

Not Adding Value

Not Being Honest

Hard Selling

Corporate Speak

Friend Collecting

Social Media Worst Practices Being FAKE in any way Not listening Being oblivious to formal & unwritten social rule s Being pushy or overtly salesy in messaging Approaching social media channels as SILOS

Being FAKE in any way

Not listening

Being oblivious to formal & unwritten social rule s

Being pushy or overtly salesy in messaging

Approaching social media channels as SILOS

Social Media Best Practices Start with a plan, not tactics. “ Give to get” New Paradigm - Giving value before expecting anything in return. Commit resources & time to be successful or you may very well fail. Be transparent with intentions & your identity or you may alienate the very audiences you’re trying to connect with. Understand, you do not control the message . What happens in Vegas…ends up on Google Welcome participation, feedback and co-creation. E ncourage participation with communications, especially with brand evangelists. Metrics should roll up to objectives and objectives should be relevant to the channel.

Start with a plan, not tactics.

“ Give to get” New Paradigm - Giving value before expecting anything in return.

Commit resources & time to be successful or you may very well fail.

Be transparent with intentions & your identity or you may alienate the very audiences you’re trying to connect with.

Understand, you do not control the message . What happens in Vegas…ends up on Google

Welcome participation, feedback and co-creation. E ncourage participation with communications, especially with brand evangelists.

Metrics should roll up to objectives and objectives should be relevant to the channel.

Suggestions Start a blog on Wordpress or Blogger Family, vacation, hobby Follow your businesses on Twitter Update your Linked In Account Ning Community Site

Start a blog on Wordpress or Blogger

Family, vacation, hobby

Follow your businesses on Twitter

Update your Linked In Account

Ning Community Site

TWEET-UP AFTER PARTY EVERYONE WELCOME The OM Restaurant 92 Winthrop St. Cambridge MA

EVERYONE WELCOME

The OM Restaurant

92 Winthrop St.

Cambridge MA

Gravity Summit Calendar November 16 2009 Y&R’s Edward Nye Bldg, NYC Media and Entertainment January 26, 2010 UCLA Faculty Club1 YEAR Gravity Summit 1 Year Anniversary February 23, 2010 Georgia Tech Faculty Club Food and Travel March 30, 2010 University of Chicago Mobile Applications April 27, 2010 NYC Harvard Club Government 2.0 May 25, 2010 University of Philadelphia Health and Pharma

November 16 2009 Y&R’s Edward Nye Bldg, NYC

Media and Entertainment

January 26, 2010 UCLA Faculty Club1 YEAR

Gravity Summit 1 Year Anniversary

February 23, 2010 Georgia Tech Faculty Club

Food and Travel

March 30, 2010 University of Chicago

Mobile Applications

April 27, 2010 NYC Harvard Club

Government 2.0

May 25, 2010 University of Philadelphia

Health and Pharma

Thank You! www.gravitysummit.com Rodney Rumford 858.720.9604 Twitter: www.twitter.com/rumford Beverly W. Macy 310.860.4788 Twitter: www.twitter.com/beverlymacy

www.gravitysummit.com

Rodney Rumford

858.720.9604

Twitter: www.twitter.com/rumford

Beverly W. Macy 310.860.4788 Twitter: www.twitter.com/beverlymacy