How 2 Get Started with social media
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How 2 Get Started with social media

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closing points: Gravity Summit at Harvard

closing points: Gravity Summit at Harvard

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    How 2 Get Started with social media How 2 Get Started with social media Presentation Transcript

    •  
    • How to Engage
      • Business Goals Defined
      • Listening Engine Tuned
      • Discover Connections
      • Converse Proactively
      • Be Real
      • Add Value & Share
      • Repeat as Required
    • 7 Deadly Twitter Sins
      • Not Listening
      • Self-Promoting
      • Not Adding Value
      • Not Being Honest
      • Hard Selling
      • Corporate Speak
      • Friend Collecting
    • Social Media Worst Practices
      • Being FAKE in any way
      • Not listening
      • Being oblivious to formal & unwritten social rule s
      • Being pushy or overtly salesy in messaging
      • Approaching social media channels as SILOS
    • Social Media Best Practices
      • Start with a plan, not tactics.  
      • “ Give to get” New Paradigm - Giving value before expecting anything in return.
      • Commit resources & time to be successful or you may very well fail.
      • Be transparent with intentions & your identity or you may alienate the very audiences you’re trying to connect with.  
      • Understand, you do not control the message .  What happens in Vegas…ends up on Google
      • Welcome participation, feedback and co-creation. E ncourage participation with communications, especially with brand evangelists.
      • Metrics should roll up to objectives and objectives should be relevant to the channel.  
    • Suggestions
      • Start a blog on Wordpress or Blogger
        • Family, vacation, hobby
      • Follow your businesses on Twitter
      • Update your Linked In Account
      • Ning Community Site
    • TWEET-UP AFTER PARTY
      • EVERYONE WELCOME
      • The OM Restaurant
      • 92 Winthrop St.
      • Cambridge MA
    • Gravity Summit Calendar
      • November 16 2009 Y&R’s Edward Nye Bldg, NYC
        • Media and Entertainment
      • January 26, 2010 UCLA Faculty Club1 YEAR
        • Gravity Summit 1 Year Anniversary
      • February 23, 2010 Georgia Tech Faculty Club
        • Food and Travel
      • March 30, 2010 University of Chicago
      • Mobile Applications
      • April 27, 2010 NYC Harvard Club
      • Government 2.0
      • May 25, 2010 University of Philadelphia
      • Health and Pharma
    • Thank You!
      •   www.gravitysummit.com
      • Rodney Rumford
      • 858.720.9604
      • Twitter: www.twitter.com/rumford
      • Beverly W. Macy 310.860.4788 Twitter: www.twitter.com/beverlymacy