Gravity Summit at Harvard August 31, 2009 Polly Pearson VP Employment Brand and Strategy Engagement EMC Corporation

What is an Employment Brand? … “ and those on the Inside will know that this is the ultimate place to be.” - EMC - Dr. John Sullivan

A Brand is … “ A relationship, like the one you have with a friend.” Trusting ~ Genuine

“ A relationship, like the one you have with a friend.”

Trusting ~ Genuine

Internal Collaboration Network Builds community Drives Innovation + collaboration Invites Dialog Connects voices globally Promotes projects

Builds community

Drives Innovation + collaboration

Invites Dialog

Connects voices globally

Promotes projects

Organic Brand Ambassadors: Home Grown Media Sources Blogs Tweets FriendFeed Benefits Supportive Collaborative Recognition Transparent

Sources

Blogs

Tweets

FriendFeed

Benefits

Supportive

Collaborative

Recognition

Transparent

External Brand Communities

Viral Fly Paper + Community EMC.com: EMC Careers Campus: EMC Careers EMC ONE, Culture Talk Blogs on EMC Culture & Careers Facebook: EMC Careers Twitter: EMC Careers YouTube: EMC Careers

Some of the Results Enhanced commitment + pride Employees branding EMC as a great place to work Brand rep as “Cool” / “Innovative” Record “Best Places to Work” Awards; PR Renewed small co., “family” feeling. Spike in Resumes per Requisition The Red Rope Effect in Tweets

Enhanced commitment + pride

Employees branding EMC as a great place to work

Brand rep as “Cool” / “Innovative”

Record “Best Places to Work” Awards; PR

Renewed small co., “family” feeling.

Spike in Resumes per Requisition

The Red Rope Effect in Tweets

“Resources” $0.00 program budget C reativity C ommitment C ollaboration

$0.00 program budget

C reativity

C ommitment

C ollaboration

Gravity Summit at Harvard August 31, 2009