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14 Polly Pearson E M C

by Gravity Summit on Sep 02, 2009

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I’m going to be throwing a bunch of information at you today, but don’t worry…you don’t have to write it all down. You can get this presentation from my blog. And a word about the creative commons license in the bottom left-hand corner…
I’m going to be throwing a bunch of information at you today, but don’t worry…you don’t have to write it all down. You can get this presentation from my blog. And a word about the creative commons license in the bottom left-hand corner…

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Polly Pearson , VP Employment Brand and Strategy Engagement at EMC Corporation Tags social media for employment branding harvard gravity summit polly pearson 2 years ago
Michael Messina , Online Marketing Manager at City Year Tags social collaboration media development organization wiki 2 years ago

14 Polly Pearson E M C — Presentation Transcript

Gravity Summit at Harvard August 31, 2009 Polly Pearson VP Employment Brand and Strategy Engagement EMC Corporation
What is an Employment Brand? … “ and those on the Inside will know that this is the ultimate place to be.” - EMC - Dr. John Sullivan
A Brand is …
- “ A relationship, like the one you have with a friend.”
- Trusting ~ Genuine
Internal Collaboration Network
- Builds community
- Drives Innovation + collaboration
- Invites Dialog
- Connects voices globally
- Promotes projects
Organic Brand Ambassadors: Home Grown Media
- Sources
- Blogs
- Tweets
- FriendFeed
- Benefits
- Supportive
- Collaborative
- Recognition
- Transparent
External Brand Communities
Viral Fly Paper + Community EMC.com: EMC Careers Campus: EMC Careers EMC ONE, Culture Talk Blogs on EMC Culture & Careers Facebook: EMC Careers Twitter: EMC Careers YouTube: EMC Careers
Some of the Results
- Enhanced commitment + pride
- Employees branding EMC as a great place to work
- Brand rep as “Cool” / “Innovative”
- Record “Best Places to Work” Awards; PR
- Renewed small co., “family” feeling.
- Spike in Resumes per Requisition
- The Red Rope Effect in Tweets
“Resources”
- $0.00 program budget
- C reativity
- C ommitment
- C ollaboration
Gravity Summit at Harvard August 31, 2009