14 Polly Pearson E M C

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    Notes on slide 1

    I’m going to be throwing a bunch of information at you today, but don’t worry…you don’t have to write it all down. You can get this presentation from my blog. And a word about the creative commons license in the bottom left-hand corner…

    I’m going to be throwing a bunch of information at you today, but don’t worry…you don’t have to write it all down. You can get this presentation from my blog. And a word about the creative commons license in the bottom left-hand corner…

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    14 Polly Pearson E M C - Presentation Transcript

    1. Gravity Summit at Harvard August 31, 2009 Polly Pearson VP Employment Brand and Strategy Engagement EMC Corporation
    2. What is an Employment Brand? … “ and those on the Inside will know that this is the ultimate place to be.” - EMC - Dr. John Sullivan
    3. A Brand is …
      • “ A relationship, like the one you have with a friend.”
      • Trusting ~ Genuine
    4. Internal Collaboration Network
      • Builds community
      • Drives Innovation + collaboration
      • Invites Dialog
      • Connects voices globally
      • Promotes projects
    5. Organic Brand Ambassadors: Home Grown Media
      • Sources
      • Blogs
      • Tweets
      • FriendFeed
      • Benefits
      • Supportive
      • Collaborative
      • Recognition
      • Transparent
    6. External Brand Communities
    7. Viral Fly Paper + Community EMC.com: EMC Careers Campus: EMC Careers EMC ONE, Culture Talk Blogs on EMC Culture & Careers Facebook: EMC Careers Twitter: EMC Careers YouTube: EMC Careers
    8. Some of the Results
      • Enhanced commitment + pride
      • Employees branding EMC as a great place to work
      • Brand rep as “Cool” / “Innovative”
      • Record “Best Places to Work” Awards; PR
      • Renewed small co., “family” feeling.
      • Spike in Resumes per Requisition
      • The Red Rope Effect in Tweets
    9. “Resources”
      • $0.00 program budget
      • C reativity
      • C ommitment
      • C ollaboration
    10. Gravity Summit at Harvard August 31, 2009

    + Gravity SummitGravity Summit, 2 months ago

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