12 e marketing trends for 2012

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  • The Telegraph's hub-and-spokes newsroom has drawn the attention of newspapers worldwide. Department heads sit in the middle of the open floor newsroom. Each of the news sections (business, sports, international…) is lined up on a different ‘spoke’. Adjacent spokes are actually positioned in ‘curves’ of people in charge of either content, or design, production... “Those curves are quite important to us, they kind of work as internal triangles,” said Rhidian Wynn-Davies, consulting editor of the Telegraph. To the sides of the open floor are all the content-producing teams (supplements, magazines, featury content) that are less dependent on news, but also production rooms for video and audio. Upstairs, set apart, sit all commercial and corporate operations.
  • 12 e marketing trends for 2012

    1. 1. XII e-Marketing Trends for 2012 Digital Spotting
    2. 2. What’s New?
    3. 3. Agenda: XII e-marketing opportunities! <ul><li>Search engine optimization </li></ul><ul><li>Social media optimization </li></ul><ul><li>Content optimization </li></ul><ul><li>Content aggregation </li></ul><ul><li>Gamification </li></ul><ul><li>Video marketing </li></ul><ul><li>Ad network innovation </li></ul><ul><li>Privacy compliance </li></ul><ul><li>Cross-channel optimization </li></ul><ul><li>Mobile marketing </li></ul><ul><li>Website performance optimization </li></ul><ul><li>Performance marketing </li></ul>
    4. 4. “ The importance of developing an engaging, shareable brand increases each day : algorithms and people FAVOUR THE MOST ENGAGING BRANDS ” An engagement strategy is essential to cut-through
    5. 5. “ Every business needs to be a multi-channel publisher now”
    6. 6. Opportunities to engage in 2012
    7. 7. What percentage of SEO site visitors enter through your home page? I. Search engine optimization
    8. 8. What is deep SEO? <ul><li>Improving SEO that is non home page related. </li></ul><ul><li>Most important for retailers… Reminder that : </li></ul><ul><ul><li>- Multiple home pages matter (category/subcat) </li></ul></ul><ul><ul><li>- Deeplinks matter </li></ul></ul><ul><ul><li>- Duplicate content, so unique copy matters </li></ul></ul><ul><ul><li>- Link equity flow through internal links matter </li></ul></ul><ul><ul><li>SMO matters </li></ul></ul><ul><ul><li>Example… </li></ul></ul>
    9. 9. Deep SEO example
    10. 10. II. Social media optimization (SMO) <ul><ul><li>“ A systematic approach to improving the business contribution of social media marketing and related activities including PR , SEO , content marketing and display advertising integrated across all company online presences and offline communications ” </li></ul></ul>
    11. 11. <ul><li>Two views: </li></ul><ul><ul><li>Narrow: Using social activities to support SEO. </li></ul></ul><ul><ul><li>Broad: Improving effectiveness of all social media marketing. </li></ul></ul><ul><ul><li>- Optimizing this process – from central hub! </li></ul></ul>What is SMO?
    12. 12. III. Content optimization
    13. 14. Will Google+ be important in 2012?
    14. 15. IV. Content aggregation
    15. 16. V. Gamification
    16. 17. VI. Video marketing
    17. 19. VII. AD NETWORK INNOVATION
    18. 21. VIII. Privacy compliance
    19. 22. Are you worried about 27 th May 2012?
    20. 23. Do you research purchases on the Internet before buying them from a store ? IX. Cross-channel marketing
    21. 24. Understanding multichannel behavior
    22. 26. X. Mobile platform optimization
    23. 27. Mobile maximization case study - Belron
    24. 28. XI. Website performance optimization
    25. 29. XII. Performance marketing: using web analytics
    26. 31. Next step…

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