12 e marketing trends for 2012Presentation Transcript
XII e-Marketing Trends for 2012 Digital Spotting
Agenda: XII e-marketing opportunities!
Search engine optimization
Social media optimization
Ad network innovation
Website performance optimization
“ The importance of developing an engaging, shareable brand increases each day : algorithms and people FAVOUR THE MOST ENGAGING BRANDS ” An engagement strategy is essential to cut-through
“ Every business needs to be a multi-channel publisher now”
Opportunities to engage in 2012
What percentage of SEO site visitors enter through your home page? I. Search engine optimization
What is deep SEO?
Improving SEO that is non home page related.
Most important for retailers… Reminder that :
- Multiple home pages matter (category/subcat)
- Deeplinks matter
- Duplicate content, so unique copy matters
- Link equity flow through internal links matter
Deep SEO example
II. Social media optimization (SMO)
“ A systematic approach to improving the business contribution of social media marketing and related activities including PR , SEO , content marketing and display advertising integrated across all company online presences and offline communications ”
Narrow: Using social activities to support SEO.
Broad: Improving effectiveness of all social media marketing.
- Optimizing this process – from central hub!
What is SMO?
III. Content optimization
Will Google+ be important in 2012?
IV. Content aggregation
VI. Video marketing
VII. AD NETWORK INNOVATION
VIII. Privacy compliance
Are you worried about 27 th May 2012?
Do you research purchases on the Internet before buying them from a store ? IX. Cross-channel marketing