Comparing Best PracticesElement Customer Loyalty Social MediaCustomization I’m not just a customer, I’m a They tailor my experience to real person. me.Trust I know they provide a quality They have been around; I know product. who they are.Responsiveness They address my needs and They answer to my inquiries concerns. and concerns.Relevance Providing information when I Quick and timely information want/need it. wherever I am.Transparency They are upfront about how They are upfront about who they conduct business. they are.Value I feel they provided the service I Their content adds to the asked for. experience.Community I feel at home when I interact Interacting with a group of like- with this community. minded users.
Aha! TMGood customer loyalty practices are also good social media practices.