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Increase Your Open and Click-Through Rate

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This is the presentation used in our "Increase Your Open and Click-Through Rate" webinar. Please note this is only displaying the slides and not the commentary or the GraphicMail account, if you would ...

This is the presentation used in our "Increase Your Open and Click-Through Rate" webinar. Please note this is only displaying the slides and not the commentary or the GraphicMail account, if you would like to join our free webinars go to: http://www.graphicmail.co.uk/site/webinars_01.aspx

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Increase Your Open and Click-Through Rate Increase Your Open and Click-Through Rate Presentation Transcript

  • We believe that each one of you has something important to say, or someamazing business to grow. We help you be heard in the digital clutter of the 21stcentury. Create your voice via email, social and mobile communications
  • Presentation OnlyPlease Note: This is for viewing purposes only, if youwould like to join our actual live webinar to see how thefeatures mentioned in this presentation work then pleasego to:http://www.graphicmail.co.uk/site/webinars_01.aspxAlternatively you can view previously recorded webinarson our YouTube channel:http://www.youtube.com/user/GraphicMailUK
  • Design For Preview PaneMain Focus:• Top left• Logo• Important Content• Short / to the pointSend Details:• From Name• Subject Line
  • Check Spam ScoreIt is best to achieve a score as close to 0.00 as possible.The spam score checks:• From email address• Subjectline• Email Content
  • Segmentation ToolHow the Segmenation tool works:•Import subscriber information (as much as youhave)•Decide on what target audience you would liketo send to•Send to Segment.Examples:Send only to males within the age range of 18 – 25Send only to females in the Newcastle Area
  • A/B TestWhat you can test:• Multiple Email Designs• Subject LinesSelect the winner:• Winner by Opens• Winner by ClicksSending the winner:• Automatically send• Send winner manually
  • A/B Test ExamplesExamples by Design:• Compare newsletter layout• Compare hyperlinks by havingtext links and links as buttonsExamples by Subject Line:• Include personalisation• Shorten your subject line• Include main focus words first
  • Reports & StatisticsWe provide extensive Reporting details which you may not be aware of.You can actually collect the following details using the Reports &Statistics within your account:• Best time to send• Find out what hasworked in the pastvia the opened andclicked reports.
  • Open RatesYour can view the following:• What time did they open?• What is the most popular email client?• What campaign did the best?
  • AutorespondersYou can setup specific autoresponders to keep the communicationgoing with your subscribers.The autoresponders that can help increase your open and click throughrate are as follows:•Subscriber Autoresponder – Tell your new subscribers what toexpect•Open Autoresponder – Send a followup once the email has beenopened•Click Autoresponder – Send a followup once a specific link has beenclicked.
  • Additional FreebiesFree White Papers:You can now download any of our White Papersspecified below by liking our Facebook Fan Page:•Becoming An Email Marketer•Creating An Email Campaign•Importance Of Your Subject Line•Increase Your Open and Click RateFree Email Marketing Checklist:We all know that once you click send there is no going backwhich is why we have created an Email Marketing Checklistwhich you can use to make sure you don’t make any mistakes.You can download it via our blog or via our recent Facebook post.