GRAPEVINE CHAMBER OF COMMERCE                 Presents:Google+ and Twitter for Business
GRAPEVINE CHAMBER OF COMMERCE               Presents:S oc i al M di a 1 01           e     Kate Grigal   @kateelizabeth77 ...
GRAPEVINE CHAMBER OF COMMERCE               Presents: An Overview of TwitterS oc i al M di a 1 01           e
• All Tweets must be no longer than 140   GRAPEVINE CHAMBER OF COMMERCE        Characters      • Tweets must be relevant, ...
GRAPEVINE CHAMBER OF COMMERCE               Presents:An Anatomy of a TwitterS oc i al M di a 1 01            e          Page
GRAPEVINE CHAMBER OF COMMERCE               Presents:S oc i al M di a 1 01           e
GRAPEVINE CHAMBER OF COMMERCE                Presents:Top 10 Reasons to TweetS o c i a*lSuggestionsa 1 0 1             M d...
GRAPEVINE CHAMBER OF COMMERCE     1.      It’s free.Presents:     2.      It can help grow your email marketingS oc i al M...
6.     You can monitor what your      customers are saying about you so you can   GRAPEVINE CHAMBER OF COMMERCE      make ...
GRAPEVINE CHAMBER OF COMMERCE                   Presents:           Things To Consider:S oc i al M di a 1 01           e  ...
Your Twitter Name is your URL   GRAPEVINE CHAMBER OF COMMERCE                Presents:S oc i al M di a 1 01           e
GRAPEVINE CHAMBER OF COMMERCE                  Presents:  Who Do You Follow?S oc i al M di a 1 01           e     Follower...
GRAPEVINE CHAMBER OF COMMERCE                  Presents:           Things To Consider:S oc i al M di a 1 01           e   ...
Who You Follow Reflects Who You Are!   GRAPEVINE CHAMBER OF COMMERCE                 Presents:S oc i al M di a 1 01       ...
GRAPEVINE CHAMBER OF COMMERCE                Presents:    The ConversationS o c i aWhat to say? a 1 0 1         l M die
GRAPEVINE CHAMBER OF COMMERCE                  Presents:             Things To Consider:S oc i al M di a 1 01           e ...
GRAPEVINE CHAMBER OF COMMERCE                  Presents:           Things To Consider:S oc i al M di a 1 01           e   ...
GRAPEVINE CHAMBER OF COMMERCE                 Presents:          HashtagsS o c i Hash or Notd i Hash? 0 1    To         a ...
GRAPEVINE CHAMBER OF COMMERCE                   Presents:            Things To Consider:S oc i al M di a 1 01           e ...
GRAPEVINE CHAMBER OF COMMERCE                   Presents:            Things To Consider:S oc i al M di a 1 01           e ...
GRAPEVINE CHAMBER OF COMMERCE               Presents:             QUESTIONS?S oc i al M di a 1 01           e   • Kate@vir...
GRAPEVINE CHAMBER OF COMMERCE               Presents:          Q&AS oc i al M di a 1 01            eLet’s Talk !
GRAPEVINE CHAMBER OF COMMERCEGOOGLE+ for BUSINESS   Presented by Tracy Southers, APR  WordPlay Public Relations & Marketing
GRAPEVINE CHAMBER OF COMMERCE   What we will cover and               Presents:    what you will learnS oc i al M di a 1 01...
What is Google+?   GRAPEVINE CHAMBER OF COMMERCE                Presents:S oc i al M di a 1 01           e           Click...
What is Google+?   GRAPEVINE CHAMBER OF COMMERCE    • Fastest growing social media network                          Presen...
Who is Using Google+?   GRAPEVINE CHAMBER OF COMMERCE     Top Google+ brand pages:    2. Coldplay    3. 106 and Park      ...
Who is Using Google+?   GRAPEVINE CHAMBER OF COMMERCE               Presents:S oc i al M di a 1 01           e
Why Use Google+?   GRAPEVINE CHAMBER OF COMMERCE   • Social media leader                            Presents:   • Improve ...
Why Use Google+?   GRAPEVINE CHAMBER OF COMMERCE                          Presents:   • Google recently introduced “Search...
How to Use Google+   GRAPEVINE CHAMBER OF COMMERCE    • Must have Gmail account                         Presents:        •...
GRAPEVINE CHAMBER OF COMMERCE               Presents:S oc i al M di a 1 01           e                  www.google.com/+/b...
GRAPEVINE CHAMBER OF COMMERCE               Presents:S oc i al M di a 1 01           e
GRAPEVINE CHAMBER OF COMMERCE                   Presents:S oc i al M di a 1 01           e  #1                       #2
GRAPEVINE CHAMBER OF COMMERCE               Presents:S oc i al M di a 1 01           e
GRAPEVINE CHAMBER OF COMMERCE               Presents:S oc i al M di a 1 01           e
How to Use Google+: Profile   GRAPEVINE CHAMBER OF COMMERCE               Presents:S oc i al M di a 1 01           e
How to Use Google+: Home   GRAPEVINE CHAMBER OF COMMERCE               Presents:S oc i al M di a 1 01           e         ...
How to Use Google+: Explore   GRAPEVINE CHAMBER OF COMMERCE               Presents:S oc i al M di a 1 01           e      ...
How to Use Google+: Photos   GRAPEVINE CHAMBER OF COMMERCE               Presents:S oc i al M di a 1 01           e       ...
How to Use Google+: Circles   GRAPEVINE CHAMBER OF COMMERCE  • Way to organize people in your network: friends, family,  c...
How to Use Google+: Circles   GRAPEVINE CHAMBER OF COMMERCE               Presents:S oc i al M di a 1 01           e
How to Use Google+: Pages   GRAPEVINE CHAMBER OF COMMERCE                   Presents:S oc i al M di a 1 01           e    ...
How to Use Google+: Hangout   GRAPEVINE CHAMBER OF COMMERCE   Lets companies communicate with Circles                    P...
How to Use Google+: Tips   GRAPEVINE CHAMBER OF COMMERCE               Presents:S oc i al M di a 1 01           e
How to Use Google+: Tips                       www.socialstatistics.com   GRAPEVINE CHAMBER OF COMMERCE                  P...
THANK YOU!   GRAPEVINE CHAMBER OF COMMERCE               Presents:S oc i al M di a 1 01           e
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Google+ and Twitter for Business

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An overview of how Google+ and Twitter can be beneficial for a business.

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Google+ and Twitter for Business

  1. 1. GRAPEVINE CHAMBER OF COMMERCE Presents:Google+ and Twitter for Business
  2. 2. GRAPEVINE CHAMBER OF COMMERCE Presents:S oc i al M di a 1 01 e Kate Grigal @kateelizabeth77 Director of Client Services
  3. 3. GRAPEVINE CHAMBER OF COMMERCE Presents: An Overview of TwitterS oc i al M di a 1 01 e
  4. 4. • All Tweets must be no longer than 140 GRAPEVINE CHAMBER OF COMMERCE Characters • Tweets must be relevant, informative and Presents: attention capturingS oc i al M di a 1 01 e • #Hashtags are key • Tweets are indexed by the search engines • You can include a link to other content • You can upload photos for sharing! • You can favorite tweets • POWER Search. You can find ANYTHING on Twitter!
  5. 5. GRAPEVINE CHAMBER OF COMMERCE Presents:An Anatomy of a TwitterS oc i al M di a 1 01 e Page
  6. 6. GRAPEVINE CHAMBER OF COMMERCE Presents:S oc i al M di a 1 01 e
  7. 7. GRAPEVINE CHAMBER OF COMMERCE Presents:Top 10 Reasons to TweetS o c i a*lSuggestionsa 1 0 1 M di e
  8. 8. GRAPEVINE CHAMBER OF COMMERCE 1. It’s free.Presents: 2. It can help grow your email marketingS oc i al M di a 1 01 e list when you post email-only offers. 3. It will expand the life and reach of your marketing campaigns. 4. You can find and make connections by following people and asking them to follow you. 5. You can stay up-to-date on industry trends by following trendsetters.
  9. 9. 6. You can monitor what your customers are saying about you so you can GRAPEVINE CHAMBER OF COMMERCE make necessary tweaks to your business. 7. You can host a Twitter Chat to Presents: engage with and acquire more followers.S oc i al M di a 1 01 8. e related 9. You can handle customer support You can find your advocates and reward them! 10. You can promote your business to new and existing customers.
  10. 10. GRAPEVINE CHAMBER OF COMMERCE Presents: Things To Consider:S oc i al M di a 1 01 e • Is your info up to date? • Do you link back to your website? • Do you have compelling images/pictures? • Do you have a good description of your business?
  11. 11. Your Twitter Name is your URL GRAPEVINE CHAMBER OF COMMERCE Presents:S oc i al M di a 1 01 e
  12. 12. GRAPEVINE CHAMBER OF COMMERCE Presents: Who Do You Follow?S oc i al M di a 1 01 e Followers Can Help Build Community
  13. 13. GRAPEVINE CHAMBER OF COMMERCE Presents: Things To Consider:S oc i al M di a 1 01 e • Following Partners is a great way to “network” • Following Neighbors is a great way to share your community • Follow other companies that might have similar clients- you never know!
  14. 14. Who You Follow Reflects Who You Are! GRAPEVINE CHAMBER OF COMMERCE Presents:S oc i al M di a 1 01 e
  15. 15. GRAPEVINE CHAMBER OF COMMERCE Presents: The ConversationS o c i aWhat to say? a 1 0 1 l M die
  16. 16. GRAPEVINE CHAMBER OF COMMERCE Presents: Things To Consider:S oc i al M di a 1 01 e • Conversations should be casual, and open • Ask questions, start real conversations • Your postings reflect your business- keep it real! • Do NOT have 100% of your posts sales oriented, this WILL turn people off!
  17. 17. GRAPEVINE CHAMBER OF COMMERCE Presents: Things To Consider:S oc i al M di a 1 01 e • Tweet Regularly- People are more comfortable responding/engaging when they see you posting with regularity • Respond to questions/feedback • Pay Attention- If people engage, they want to have a conversation
  18. 18. GRAPEVINE CHAMBER OF COMMERCE Presents: HashtagsS o c i Hash or Notd i Hash? 0 1 To a l M To a 1 e
  19. 19. GRAPEVINE CHAMBER OF COMMERCE Presents: Things To Consider:S oc i al M di a 1 01 e • Definition: The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages.
  20. 20. GRAPEVINE CHAMBER OF COMMERCE Presents: Things To Consider:S oc i al M di a 1 01 e • Using Hashtags Correctly: • If you Tweet with a hashtag on a public account, anyone who does a search for that hashtag may find your Tweet • Dont #spam #with #hashtags. Dont over-tag a single Tweet. (Best practices recommend using no more than 2 hashtags per Tweet.) • Use hashtags only on Tweets relevant to the topic.
  21. 21. GRAPEVINE CHAMBER OF COMMERCE Presents: QUESTIONS?S oc i al M di a 1 01 e • Kate@vireomarketing.com • @kateelizabeth77 • @vireomarketing
  22. 22. GRAPEVINE CHAMBER OF COMMERCE Presents: Q&AS oc i al M di a 1 01 eLet’s Talk !
  23. 23. GRAPEVINE CHAMBER OF COMMERCEGOOGLE+ for BUSINESS Presented by Tracy Southers, APR WordPlay Public Relations & Marketing
  24. 24. GRAPEVINE CHAMBER OF COMMERCE What we will cover and Presents: what you will learnS oc i al M di a 1 01 e  What is Google+  Who is Using Google+  Why Use Google+  How to Use Google+
  25. 25. What is Google+? GRAPEVINE CHAMBER OF COMMERCE Presents:S oc i al M di a 1 01 e Click HERE For Video
  26. 26. What is Google+? GRAPEVINE CHAMBER OF COMMERCE • Fastest growing social media network Presents: • Launched June 2011; opened to public November 2011S oc i al M di a 1 01 e • Seen as rival primarily to Facebook • Approximately 75 million users • Estimated 400 million users by end of 2012 • Ranked #8 in top 10 social media networks (Nielsen) •Facebook: 900M • Twitter: 500M • LinkedIn: 150M
  27. 27. Who is Using Google+? GRAPEVINE CHAMBER OF COMMERCE Top Google+ brand pages: 2. Coldplay 3. 106 and Park Presents: 4. Angry BirdsS oc i al M di a 1 01 e 5. Team Coco 6. ESPN 7. Glee 8. Barak Obama Local Businesses Using Google+: 11.Texas Health Resources 12.Grapevine Dodge Chrysler Jeep 13.Boston’s 14.Texas Toyota of Grapevine 15.Fuzzy’s Taco Shop Grapevine 16.Grapevine All American Flooring 17.Classic Chevrolet 18.Eye Consultants of Texas 19.Vireo Marketing
  28. 28. Who is Using Google+? GRAPEVINE CHAMBER OF COMMERCE Presents:S oc i al M di a 1 01 e
  29. 29. Why Use Google+? GRAPEVINE CHAMBER OF COMMERCE • Social media leader Presents: • Improve SEO rankingS oc i al M di a 1 01 e • Marketing: Send special offers to specific customers • Education: Customize content for specific audiences • Build Relationships/Networking: You can search for people/companies based on geography, industry, hobbies, etc. • Customer service: More people are going online to complain. • Communication: Make company announcements about new hires, special events, etc.
  30. 30. Why Use Google+? GRAPEVINE CHAMBER OF COMMERCE Presents: • Google recently introduced “Search, Plus your World” that highlights Google+ content and photos in search results.S oc i al M di a 1 01 e • Having a Google+ page increases traffic and is now essential in the business realm. • The more activity you have on your Google+ page, the more likely you are to show up in Google search results, and “Related People and Pages.” Click here to watch video
  31. 31. How to Use Google+ GRAPEVINE CHAMBER OF COMMERCE • Must have Gmail account Presents: • Personal email or generic to be used my multiple people: Companymarketingteam@gmail.comS oc i al M di a 1 01 e • Must create a personal profile before a brand page. • It is up to you as to how much you want to complete and/ or use your personal profile. • Brand page should be completely filled out with company information, logo, photos, videos, etc. • Promote your Google+ brand page on website, auto signature, marketing materials, newsletters, etc. • Use keywords relevant to your business in posts
  32. 32. GRAPEVINE CHAMBER OF COMMERCE Presents:S oc i al M di a 1 01 e www.google.com/+/business
  33. 33. GRAPEVINE CHAMBER OF COMMERCE Presents:S oc i al M di a 1 01 e
  34. 34. GRAPEVINE CHAMBER OF COMMERCE Presents:S oc i al M di a 1 01 e #1 #2
  35. 35. GRAPEVINE CHAMBER OF COMMERCE Presents:S oc i al M di a 1 01 e
  36. 36. GRAPEVINE CHAMBER OF COMMERCE Presents:S oc i al M di a 1 01 e
  37. 37. How to Use Google+: Profile GRAPEVINE CHAMBER OF COMMERCE Presents:S oc i al M di a 1 01 e
  38. 38. How to Use Google+: Home GRAPEVINE CHAMBER OF COMMERCE Presents:S oc i al M di a 1 01 e Similar to Facebook newsfeed; shows all posts by people/brands in your Circles.
  39. 39. How to Use Google+: Explore GRAPEVINE CHAMBER OF COMMERCE Presents:S oc i al M di a 1 01 e Opportunity for you to comment on trending topics that may relate to your business.
  40. 40. How to Use Google+: Photos GRAPEVINE CHAMBER OF COMMERCE Presents:S oc i al M di a 1 01 e Remember that Google uses photos for search results. Show off your company!
  41. 41. How to Use Google+: Circles GRAPEVINE CHAMBER OF COMMERCE • Way to organize people in your network: friends, family, customers, prospects, organizations Presents: • People you put in YOUR Circles will show up on yourS oc i al M di a 1 01 e Home page. • The people that have you in THEIR Circles will see your activity. • Share content and photos with different groups of people in a more secure, private way • No limit to how many circles can be created • You can add people to more than one circle • Google+ restricts brand pages from adding someone to their circles until that person has added the page or mentioned it in a post with a link. Click here to watch video.
  42. 42. How to Use Google+: Circles GRAPEVINE CHAMBER OF COMMERCE Presents:S oc i al M di a 1 01 e
  43. 43. How to Use Google+: Pages GRAPEVINE CHAMBER OF COMMERCE Presents:S oc i al M di a 1 01 e Easily switch between personal profile and brand pages(s).
  44. 44. How to Use Google+: Hangout GRAPEVINE CHAMBER OF COMMERCE Lets companies communicate with Circles Presents: through video conference: • special announcementS oc i al M di a 1 01 e • how-to seminar • Q&A session
  45. 45. How to Use Google+: Tips GRAPEVINE CHAMBER OF COMMERCE Presents:S oc i al M di a 1 01 e
  46. 46. How to Use Google+: Tips www.socialstatistics.com GRAPEVINE CHAMBER OF COMMERCE Presents:S oc i al M di a 1 01 e
  47. 47. THANK YOU! GRAPEVINE CHAMBER OF COMMERCE Presents:S oc i al M di a 1 01 e

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