GRAPEVINE CHAMBER OF COMMERCE              Presents:LinkedIn for Business
GRAPEVINE CHAMBER OF COMMERCE                 Presents:S oc i al M di a 1 01           e             Marti Pevehouse      ...
GRAPEVINE CHAMBER OF COMMERCECarlos Merla            Kate GrigalMicrosoft Corporation     Vireo Marketing                 ...
GRAPEVINE CHAMBER OF COMMERCE What we will cover and what you will learn                    Presents:S oc i al M di a 1 01...
GRAPEVINE CHAMBER OF COMMERCE                   Presents:1. Make technology a learning ExperienceS o c i a l Constant Chan...
GRAPEVINE CHAMBER OF COMMERCE What we will cover and what you will learn                    Presents:S oc i al M di a 1 01...
GRAPEVINE CHAMBER OF COMMERCE               Presents:     Carlos Merla 1 0 1S oc i al M di a            e      LinkedIn Ov...
GRAPEVINE CHAMBER OF COMMERCE                                                     Presents:S oc i al M di a 1 01          ...
GRAPEVINE CHAMBER OF COMMERCE                   Presents:S oc i al M di a 1 01           e     “The question about being c...
GRAPEVINE CHAMBER OF COMMERCE                   Presents:S oc i al M di a 1 01           e      “The question is not if yo...
GRAPEVINE CHAMBER OF COMMERCE               Presents:S oc i al M di a 1 01           =e           Social Network
GRAPEVINE CHAMBER OF COMMERCE               Presents:S oc i al M di a 1 01           =e       Professional Network
GRAPEVINE CHAMBER OF COMMERCE                     Presents:         The Worlds Largest AudienceS o c i a l of Professional...
GRAPEVINE CHAMBER OF COMMERCE                Presents:S o c i a l areM d i a 1 0 1        Who                 e followers?...
GRAPEVINE CHAMBER OF COMMERCE             Job Seekers               Presents:S oc i al M di a 1 01           e  Employees ...
GRAPEVINE CHAMBER OF COMMERCE   Top Executives to Entry Level use LinkedIn                   Presents:S oc i al M di a 1 0...
They Follow Companies to …..   GRAPEVINE CHAMBER OF COMMERCE          ..Stay in the know…                  Presents:S oc i...
GRAPEVINE CHAMBER OF COMMERCE               Presents:S oc i al M di a 1 01           e         LinkedIn Overview       QUE...
GRAPEVINE CHAMBER OF COMMERCE What we will cover and what you will learn                    Presents:S oc i al M di a 1 01...
GRAPEVINE CHAMBER OF COMMERCE                      Presents:S o c i LinkedIn Offerings a 1 0 1        al M di   e  For Rec...
GRAPEVINE CHAMBER OF COMMERCE                     Presents:S oc i al M di a 1 01           e For Recruiters
GRAPEVINE CHAMBER OF COMMERCE                 Presents:S oc i al M di a 1 01           e            For Job Seekers
GRAPEVINE CHAMBER OF COMMERCE               Presents:S oc i al M di a 1 01           e                           For Sales...
GRAPEVINE CHAMBER OF COMMERCE               Presents:S oc i al M di a 1 01           e                Premium
GRAPEVINE CHAMBER OF COMMERCE               Presents:S oc i al M di a 1 01           e
GRAPEVINE CHAMBER OF COMMERCE               Presents:S oc i al M di a 1 01           e
GRAPEVINE CHAMBER OF COMMERCE Just left the Grapevine Chamber of Commerce event at                                      Pr...
GRAPEVINE CHAMBER OF COMMERCE               Presents:S oc i al M di a 1 01           e
GRAPEVINE CHAMBER OF COMMERCE             Business Premium Sample of Information                Presents:S oc i al M di a ...
GRAPEVINE CHAMBER OF COMMERCEChose which of the primary LinkedIn Offerings                    Presents:S oc i al M di a 1 ...
GRAPEVINE CHAMBER OF COMMERCE               Presents:S oc i al M di a 1 01           e         LinkedIn Offerings       QU...
GRAPEVINE CHAMBER OF COMMERCE What we will cover and what you will learn                    Presents:S oc i al M di a 1 01...
GRAPEVINE CHAMBER OF COMMERCE               Presents:S oc i al M di a 1 01           e         Kate Grigal       Director ...
GRAPEVINE CHAMBER OF COMMERCE                   Presents:S o c i a l Offerings PartiII a 1 0 1                M de        ...
Your Company Page   GRAPEVINE CHAMBER OF COMMERCE               Presents:S oc i al M di a 1 01           e
GRAPEVINE CHAMBER OF COMMERCE               Presents:        When members want to knowS oc i al M di a 1 01           e   ...
Your Company…    ..and the Worlds Largest Audience of Professionals      GRAPEVINE CHAMBER OF COMMERCE     It’s your compa...
What’s a Company Page?                                                     .       GRAPEVINE CHAMBER OF COMMERCE  It’s the...
Why Create a Company Page?       GRAPEVINE CHAMBER OF COMMERCE  Your Company Page is your interface to   millions of profe...
What Kind of Content is on Your                        Company Page?  1 GRAPEVINE CHAMBER OF COMMERCE  When you set up you...
What Kind of Content is on Your              Company Page?   GRAPEVINE CHAMBER OF COMMERCE                Presents:S oc i ...
What Kind of Content is on Your              Company Page?   GRAPEVINE CHAMBER OF COMMERCE                Presents:S oc i ...
Your Company Page                           Overview Tab  Members will be able to:      GRAPEVINE CHAMBER OF COMMERCE  Fol...
What Kind of Content is on Your              Company Page?   GRAPEVINE CHAMBER OF COMMERCE                Presents:S oc i ...
What Kind of Content is on Your                          Company Page?        GRAPEVINE CHAMBER OF COMMERCE               ...
What Kind of Content is on Your              Company Page?   GRAPEVINE CHAMBER OF COMMERCE                Presents:S oc i ...
What Kind of Content is on Your                          Company Page?  Giving voice to your employment COMMERCE      GRAP...
What Kind of Content is on Your              Company Page?   GRAPEVINE CHAMBER OF COMMERCE                Presents:S oc i ...
What Kind of Content is on Your                           Company Page?        GRAPEVINE CHAMBER OF COMMERCE              ...
Discovery of your Company Page       GRAPEVINE CHAMBER OF COMMERCE  Member discovery of your Company Page, Careers  Tab an...
GRAPEVINE CHAMBER OF COMMERCE               Presents:S oc i al M di a 1 01           e
GRAPEVINE CHAMBER OF COMMERCE               Presents:S oc i al M di a 1 01           e
GRAPEVINE CHAMBER OF COMMERCE               Presents:S oc i al M di a 1 01           e    Your Company Business Pages     ...
GRAPEVINE CHAMBER OF COMMERCE What we will cover and what you will learn                    Presents:S oc i al M di a 1 01...
GRAPEVINE CHAMBER OF COMMERCE                 Presents:S o c iAdvertising on LinkedIn 1 0 1         al M di a  e
Why Advertise on LinkedIn   GRAPEVINE CHAMBER OF COMMERCE               Presents:S oc i al M di a 1 01           e
What are LinkedIn Ads?     GRAPEVINE CHAMBER OF COMMERCE  LinkedIn Ads are a self-service advertising solution that allows...
How do you get started?     GRAPEVINE CHAMBER OF COMMERCE  Create an ad – write your ad in minutes using a LinkedIn accoun...
How Will Your Ads Look and Appear?      GRAPEVINE CHAMBER OF COMMERCE  Ads consists of these elements:                    ...
GRAPEVINE CHAMBER OF COMMERCE               Presents:S oc i al M di a 1 01           e
GRAPEVINE CHAMBER OF COMMERCE                 Presents:           Shared LearningsS o c i a LinkedIn e d i a 1 0 1        ...
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3/23/12 LinkedIn for Business Interactive Training

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Overview of marketing opportunities available for businesses in LinkedIn.

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3/23/12 LinkedIn for Business Interactive Training

  1. 1. GRAPEVINE CHAMBER OF COMMERCE Presents:LinkedIn for Business
  2. 2. GRAPEVINE CHAMBER OF COMMERCE Presents:S oc i al M di a 1 01 e Marti Pevehouse Membership Director Martip@grapevinechamber.org
  3. 3. GRAPEVINE CHAMBER OF COMMERCECarlos Merla Kate GrigalMicrosoft Corporation Vireo Marketing kate@vireomarketing.com Director Incubation Services
  4. 4. GRAPEVINE CHAMBER OF COMMERCE What we will cover and what you will learn Presents:S oc i al M di a 1 01 e Shared Learnings LinkedIn Overview LinkedIn Offerings Business Pages Advertising on LinkedIn Recap and Questions
  5. 5. GRAPEVINE CHAMBER OF COMMERCE Presents:1. Make technology a learning ExperienceS o c i a l Constant Change 1 0 12. Embrace the M di a e3. Be Aware of the “Open Kimono Syndrome”4. Information Transformation
  6. 6. GRAPEVINE CHAMBER OF COMMERCE What we will cover and what you will learn Presents:S oc i al M di a 1 01 e Shared Learnings LinkedIn Overview LinkedIn Offerings Business Pages Advertising on LinkedIn Recap and Questions
  7. 7. GRAPEVINE CHAMBER OF COMMERCE Presents: Carlos Merla 1 0 1S oc i al M di a e LinkedIn Overview
  8. 8. GRAPEVINE CHAMBER OF COMMERCE Presents:S oc i al M di a 1 01 e Executive Chairman and co-Founder LinkedIn Public Company; 1001-5000 employees; LNKD; Internet industry June 2009– Present (2 years 10 months) Working on key strategic issues day-to-day at Linkedin. My focus is broad strategy, innovation, and key initiatives. Linkedin connects the worlds professionals for information sharing, productivity, and success. Your professional network is how you stay competitive as a professional: sharing tips on work practices, benchmarks, and key tools. Your professional network is how you stay up to date on your industry: key trends, information, and transformations. Your professional network is how you get the best opportunities: a job, a client, a consulting contract, or other business connections. Linkedin helps you collaborate with your network on productivity, information, and success
  9. 9. GRAPEVINE CHAMBER OF COMMERCE Presents:S oc i al M di a 1 01 e “The question about being competitive is not just what to be competitive about today, but what to be prepared for tomorrow”
  10. 10. GRAPEVINE CHAMBER OF COMMERCE Presents:S oc i al M di a 1 01 e “The question is not if you should use social media for your business, but how you should us it?
  11. 11. GRAPEVINE CHAMBER OF COMMERCE Presents:S oc i al M di a 1 01 =e Social Network
  12. 12. GRAPEVINE CHAMBER OF COMMERCE Presents:S oc i al M di a 1 01 =e Professional Network
  13. 13. GRAPEVINE CHAMBER OF COMMERCE Presents: The Worlds Largest AudienceS o c i a l of Professionals a 1 0 1 M di e Over 100 million professionals are following more than 1.9 million companies on LinkedIn
  14. 14. GRAPEVINE CHAMBER OF COMMERCE Presents:S o c i a l areM d i a 1 0 1 Who e followers? these
  15. 15. GRAPEVINE CHAMBER OF COMMERCE Job Seekers Presents:S oc i al M di a 1 01 e Employees Potential Customers Purchasing Managers Current Clients The Business World
  16. 16. GRAPEVINE CHAMBER OF COMMERCE Top Executives to Entry Level use LinkedIn Presents:S oc i al M di a 1 01 e • Younger members use the site mostly to post résumés and network for jobs, while more experienced professionals use it to demonstrate thought leadership and expertise • Others promote their businesses, conduct market research and--perhaps most important--win new business
  17. 17. They Follow Companies to ….. GRAPEVINE CHAMBER OF COMMERCE ..Stay in the know… Presents:S oc i al M di a 1 01 e Compare Products Compare Services Track Potential Clients Keep an eye on Jobs Search for Candidates
  18. 18. GRAPEVINE CHAMBER OF COMMERCE Presents:S oc i al M di a 1 01 e LinkedIn Overview QUESTIONS?
  19. 19. GRAPEVINE CHAMBER OF COMMERCE What we will cover and what you will learn Presents:S oc i al M di a 1 01 e Shared Learnings LinkedIn Overview LinkedIn Offerings Business Pages Advertising on LinkedIn Recap and Questions
  20. 20. GRAPEVINE CHAMBER OF COMMERCE Presents:S o c i LinkedIn Offerings a 1 0 1 al M di e For Recruiters For Job Seekers For Sales Professionals Basic Premium
  21. 21. GRAPEVINE CHAMBER OF COMMERCE Presents:S oc i al M di a 1 01 e For Recruiters
  22. 22. GRAPEVINE CHAMBER OF COMMERCE Presents:S oc i al M di a 1 01 e For Job Seekers
  23. 23. GRAPEVINE CHAMBER OF COMMERCE Presents:S oc i al M di a 1 01 e For Sales Professionals
  24. 24. GRAPEVINE CHAMBER OF COMMERCE Presents:S oc i al M di a 1 01 e Premium
  25. 25. GRAPEVINE CHAMBER OF COMMERCE Presents:S oc i al M di a 1 01 e
  26. 26. GRAPEVINE CHAMBER OF COMMERCE Presents:S oc i al M di a 1 01 e
  27. 27. GRAPEVINE CHAMBER OF COMMERCE Just left the Grapevine Chamber of Commerce event at Presents: Cowboys Golf Club. Check it out at WWW. Cowboys …..S oc i al M di a 1 01 e
  28. 28. GRAPEVINE CHAMBER OF COMMERCE Presents:S oc i al M di a 1 01 e
  29. 29. GRAPEVINE CHAMBER OF COMMERCE Business Premium Sample of Information Presents:S oc i al M di a 1 01 e
  30. 30. GRAPEVINE CHAMBER OF COMMERCEChose which of the primary LinkedIn Offerings Presents:S oc i al M di a 1 01 e best suites your needs! For Recruiters For Job Seekers For Sales Professionals Basic Premium
  31. 31. GRAPEVINE CHAMBER OF COMMERCE Presents:S oc i al M di a 1 01 e LinkedIn Offerings QUESTIONS?
  32. 32. GRAPEVINE CHAMBER OF COMMERCE What we will cover and what you will learn Presents:S oc i al M di a 1 01 e Shared Learnings LinkedIn Overview LinkedIn Offerings Your Company Business Pages Advertising on LinkedIn Recap and Questions
  33. 33. GRAPEVINE CHAMBER OF COMMERCE Presents:S oc i al M di a 1 01 e Kate Grigal Director of Client Services
  34. 34. GRAPEVINE CHAMBER OF COMMERCE Presents:S o c i a l Offerings PartiII a 1 0 1 M de Company Pages LinkedIn Video Part 2
  35. 35. Your Company Page GRAPEVINE CHAMBER OF COMMERCE Presents:S oc i al M di a 1 01 e
  36. 36. GRAPEVINE CHAMBER OF COMMERCE Presents: When members want to knowS oc i al M di a 1 01 e more about your company, they look to your Company Page on LinkedIn
  37. 37. Your Company… ..and the Worlds Largest Audience of Professionals GRAPEVINE CHAMBER OF COMMERCE It’s your company’s profile of record on LinkedIn and a powerful way to reach Presents: millions of professionals through word-of-mouth recommendations and trusted testimonials.S oc i al M di a 1 01 eIt’s an opportunity to reveal the human side of your company. Provide a peek at the individuals behind the brand, and highlight how members use your products in their daily lives to solve real problems. Your Company Page offers tools for you to bring your brand to life.
  38. 38. What’s a Company Page? . GRAPEVINE CHAMBER OF COMMERCE It’s the central hub for your brand. Presents: Through your Company Page, you can manage all facets of your brand: your company brand, your employment brand and your product brand.S oc i al M di a 1 01 e It’s your engagement tool. Bring your brand to life by showcasing your glowing recommendations, your standout products, your best employees, and by directly messaging your followers. It’s how you grow your business virally – through word of mouth. Let your employees and customers become brand ambassadors and spread the word about your company through network-aware testimonials and recommendations. It’s a rich source of analytics. Gain insights into your followers and measure how their recommendations spread virally on LinkedIn.
  39. 39. Why Create a Company Page? GRAPEVINE CHAMBER OF COMMERCE Your Company Page is your interface to millions of professionals on LinkedIn. Presents: LinkedIn members want find our more about your company, hear of jobS oc i al M di a 1 01 e openings, discover what your company culture is like, and get recommendations from their network on products that may be best suited to their needs
  40. 40. What Kind of Content is on Your Company Page? 1 GRAPEVINE CHAMBER OF COMMERCE When you set up your Company Page, you have an active role in deciding what content to Presents: highlight, what information to include, and how you speak to specific segments of members visiting your page..S oc i al M di a 1 01 2 e . Your Company Page is viewer-aware, which means you can display different products and jobs to an IT manager in Pharma than you do to a Media sales professional 3 . Your Company Page is also network-aware, which means members can see who in their network works at your company and who in their network recommends your products.
  41. 41. What Kind of Content is on Your Company Page? GRAPEVINE CHAMBER OF COMMERCE Presents:S oc i al M di a 1 01 e
  42. 42. What Kind of Content is on Your Company Page? GRAPEVINE CHAMBER OF COMMERCE Presents:S oc i al M di a 1 01 e
  43. 43. Your Company Page Overview Tab Members will be able to: GRAPEVINE CHAMBER OF COMMERCE Follow your company to stay in the loop on key developments, including job openings and other updates. Presents: Read through a high-level overview ofS oc i al M di a 1 01 e your company. See who in their network is employed by your company. Access the latest news about your company through your blog posts or tweets Visit the “Employee Statistics” section to get an analytical perspective on your employees. Get a quick summary of other key company data that you choose to provide.
  44. 44. What Kind of Content is on Your Company Page? GRAPEVINE CHAMBER OF COMMERCE Presents:S oc i al M di a 1 01 e
  45. 45. What Kind of Content is on Your Company Page? GRAPEVINE CHAMBER OF COMMERCE Products & Services Tab Building your showcase of recommendations Presents: Your Products & Services Tab is theS oc i al M di a 1 01 e voice of your Product (or Services) Brand. You can use this tab to showcase your Best products and services to highly targeted audiences acurate and spotlight product recommendations and engage with prospective and current customers. Listing all products and services You can create a directory -style listing that includes all your product and service offerings. Each product or service can also include: descriptions, features, images, display banners, videos, and special offers.
  46. 46. What Kind of Content is on Your Company Page? GRAPEVINE CHAMBER OF COMMERCE Presents:S oc i al M di a 1 01 e
  47. 47. What Kind of Content is on Your Company Page? Giving voice to your employment COMMERCE GRAPEVINE CHAMBER OF brand With a Premium Careers Page, you can showcase your best talent, Presents: promote job opportunities, provide insights into your company culture and hiring practices as well asS oc i al M di a 1 01 e interact with both active and passive job seekers. If you have posted any jobs on LinkedIn ,they’ll automatically appear in this section. If you have a Premium Careers Page, your jobs will be targeted to the individual member viewing the page. Customizing Content • Describe company culture, mission and values • Outline potential career paths • List awards, statistics or milestones • Provide detailed information on locations • Give details on teams, projects or corporatephilanthropy
  48. 48. What Kind of Content is on Your Company Page? GRAPEVINE CHAMBER OF COMMERCE Presents:S oc i al M di a 1 01 e
  49. 49. What Kind of Content is on Your Company Page? GRAPEVINE CHAMBER OF COMMERCE Analytics Tab Gaining insights about your following Presents: Analytics Tab visible only to administratorsS oc i al M di a 1 01 e of your Company Page. You learn who is visiting your company page, which areas of your page interest them, and how this data compares against similar companies. Easy-to-read graphs dynamically populate with monthly data about the traffic to your Company Page and interactions with its content. You can also learn which industries, functions and companies make up your group of followers.
  50. 50. Discovery of your Company Page GRAPEVINE CHAMBER OF COMMERCE Member discovery of your Company Page, Careers Tab and Products & Services Tab Presents: There are plenty of ways for members to organically discover your Company Page, your Careers Tab orS oc i al M di a 1 01 e your Products & Services Tab while they’re doing research or searching on LinkedIn. Organic discovery of your Company Page Your Company Page will always appear when a member types your company’s name into LinkedIn’s search box on their home page or on the Companies home page. Members may discover your Company Page when: • View the LinkedIn profile of one of your employees (Hovering your cursor over a company name brings up a mini-company prole, which links to your Company Page). • Receive a notification when your products or services are recommended by one of their connections.
  51. 51. GRAPEVINE CHAMBER OF COMMERCE Presents:S oc i al M di a 1 01 e
  52. 52. GRAPEVINE CHAMBER OF COMMERCE Presents:S oc i al M di a 1 01 e
  53. 53. GRAPEVINE CHAMBER OF COMMERCE Presents:S oc i al M di a 1 01 e Your Company Business Pages QUESTIONS?
  54. 54. GRAPEVINE CHAMBER OF COMMERCE What we will cover and what you will learn Presents:S oc i al M di a 1 01 e Shared Learnings LinkedIn Overview LinkedIn Offerings Your Company Business Pages Advertising on LinkedIn Recap and Questions
  55. 55. GRAPEVINE CHAMBER OF COMMERCE Presents:S o c iAdvertising on LinkedIn 1 0 1 al M di a e
  56. 56. Why Advertise on LinkedIn GRAPEVINE CHAMBER OF COMMERCE Presents:S oc i al M di a 1 01 e
  57. 57. What are LinkedIn Ads? GRAPEVINE CHAMBER OF COMMERCE LinkedIn Ads are a self-service advertising solution that allows Presents: you to create and place ads on prominent pages on theS oc i al M di a 1 01 e LinkedIn.com website. People click on your ads and visit your website. You specify which LinkedIn members view your ads by selecting a target audience: by job title, job function, industry, geography, age, gender, company name, company size, or LinkedIn Group. Control your advertising costs by setting a budget and only pay for the clicks or impressions that you receive
  58. 58. How do you get started? GRAPEVINE CHAMBER OF COMMERCE Create an ad – write your ad in minutes using a LinkedIn account Presents: Select a target audience – determine which LinkedIn membersS oc i al M di a 1 01 e should see your ad Set your budget and bid – set a maximum amount you want to spend and how much you’re willing to pay for clicks or impressions Your ad will be reviewed by a member of our customer support team, usually within 24 hours. If your ad meets guidelines and is approved, it will become active on the LinkedIn.com website.
  59. 59. How Will Your Ads Look and Appear? GRAPEVINE CHAMBER OF COMMERCE Ads consists of these elements: Presents: 1. Headline (up to 25 characters of text)S oc i al M di a 1 01 e 2. Description (up to 75 characters of text) 3. From: (your name or any company) 4. Image: (50x50 pixel image) 5. URL (website people visit once they click on your ad) Your ads will be eligible to appear on a variety of prominent pages on the LinkedIn.com website. Profile Page (when users view the profile of other LinkedIn members) Home Page (the page that users see when they log in to LinkedIn) Inbox (the page where users see messages and invitations to connect) Search Results Page (the page that results when you search for a member by name) Groups (on pages in LinkedIn Groups)
  60. 60. GRAPEVINE CHAMBER OF COMMERCE Presents:S oc i al M di a 1 01 e
  61. 61. GRAPEVINE CHAMBER OF COMMERCE Presents: Shared LearningsS o c i a LinkedIn e d i a 1 0 1 l M Overview LinkedIn Offerings Your Company Business Pages Advertising on LinkedIn Recap and Questions

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