The Client/UX Agency Partnership

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A view from the other side of the table on Information Architecture & UX, presented by Yiannis Kapsoulakis, Cosmote, at WIAD 2013 in Bucharest

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The Client/UX Agency Partnership

  1. 1. WIAD 2013WIAD 2013 Bucharest Yiannis Kapsoulakis COSMOTE 9 February
  2. 2. WIAD2013An ongoing journey towards a site/shopChoosing a digital agencyRelationships with partner agency & customers
  3. 3. All started in 2005…Traditional Marketing & Sales-TV, Outdoor, ShopsNot in touch with customers / costNeed to change
  4. 4. TimingCooperation with HeadquartersPersonnas developmentWireframes
  5. 5. What is a Telecom Operator?TelecommunicationsInfo pointPublishingInternet/Data providerBankCommerce place…. Information Architecture?
  6. 6. Choosing the agencyReputationReferences-?ExpertisePricingTrust??
  7. 7. Now we start working together…1PatienceAppreciate org politicsBe thereYou know (prove it)On Security
  8. 8. Now we start working together…2Be honestMutual respectAppreciate systems complexityThink organization chartsWho knows the customer?
  9. 9. Being togetherCustomers Organization/Client Digital, research etc Agencies
  10. 10. You just don’t know it!H/W Digital PC 2DS/W Programs/Tools Internet 3DSocial Networking Facebook…. nD
  11. 11. The customer/consumerWants: Simpler Economical Solutions Transparency Experiences Trust Fast All
  12. 12. Relationships matterCustomers Sensemaking Organization/Client Digital, research etc Agencies
  13. 13. Learn Know Reflect Interact Enjoy

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