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Целостный подход к маркетингу. Почему digital в старом понимании больше не работает © Nicolas Roope
 

Целостный подход к маркетингу. Почему digital в старом понимании больше не работает © Nicolas Roope

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Презентация Nicolas Roope, Founder & Executive Creative Director, Poke, на Digital Marketing Conference 2012

Презентация Nicolas Roope, Founder & Executive Creative Director, Poke, на Digital Marketing Conference 2012

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    Целостный подход к маркетингу. Почему digital в старом понимании больше не работает © Nicolas Roope Целостный подход к маркетингу. Почему digital в старом понимании больше не работает © Nicolas Roope Presentation Transcript

    • POKE@DIGITAL MARKETING CONFERENCE
    • Nicolas Roope@nikroope
    • London: founded 2001, team of 55New York: founded 2007, team of 15Founding partners:Nicolas Roope, Nick Farnhill,Peter Beech, Tom Hostler
    • Holism
    • When the answer could be anything,why deliberately limit your options?
    • When everything communicates, whydo anything that only communicates?
    • When connections provide strength,why look at anything in a silo?
    • Thank You!pokelondon.com@nikroope@pokelondon