LinkedIn: This campaign’s primary goal is to increase LinkedIn’s usage among current users. Its secondary goal is to increase awareness of the professional network. These goals were accomplished through informing consumers of the network’s new capabilities, as well as showing how famous users implemented the network and saw results.
Kristi’s: The client is located in Plainview, Texas, that was the problem. In order to solve it without the use of moving trucks, my campaigns group and I decided to use advertising to encourage users to develop a relationship with the employees. It was one of those whole, “our family is your family” type of deals. I produced all of the creative executions and images for this campaign. The campaign relied heavily on traditional media due to our older demographic, and we also employed cross promotion with local businesses to help increase our client’s community feel.
Local Cross Promotions: To emphasize the client’s local relationships, we created these table tent styled advertisements to accompany “Kristi’s Cash” cards. These ads are to be placed at businesses such as local day spas, churches, coffee shops, churches, and bakeries. Web Site Layout: TheWeb Site was designed in a scrapbook style to help continue the concept of relationships, friends and family.
Direct Mail: These pieces are sent out to our client’s mailing list of over 2500 customers. The “Kristi’s Cash” card below, is also placed with specifically targeted cross promotional table tent ads.
Burt’s Bees: Titled, “Natural Beauty”, this campaign utilizes four different natural and eco-friendly means of advertising in interesting locations. The purpose of the campaign is to use guerilla eco-advertising, in order to fully cement the association of natural beauty products with Burt’s Bees in the minds of the consumer. [low-grow grass art]
[sand, rake art]
Tuition: Aptly named tuition, the purpose of this image was to show the viewer of my portfolio why I passed on portfolio school. This scene is of Memorial Circle at Texas Tech University. If you were to visit today, the money from my undergraduate degree should still be there.
Created for a local apartment complex, the goal of the campaign was to position the facility as a place our target market should aspire to live. The Suites: