Brazil World Cup Infographic (IBR2014)

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Brazil World Cup Infographic (IBR2014)

  1. 1. Infrastructure investment Infrastructure investment Infrastructure investment 42% 42% Better broadband Better broadband Better Yes No change broadband 10% 10% Greater influx of tourists Greater influx of tourists Greater influx of tourists 26% 26% of sports other than Sponsorship football of sports other than Sponsorship football sports other sponsorship of than football 6% 6% 50%19% 42% 26% 10% 6% Infrastructure investment Infrastructure investment Infrastructure investment 42% 42% Better broadband Better broadband Better Yes No change broadband 10% 10% Greater influx of tourists Greater influx of tourists Greater influx of tourists 26% 26% of sports other than Sponsorship football of sports other than Sponsorship football sports other sponsorship of than football 6% 6% 50%19% 42% 26% 10% 6% FOREIGN INVESTMENT 5 INFRASTRUCTURE 10 CONSTRUCTION 20 TOURISM 52 JOBS 3 Less business More crime More noise pollution Increase in traffic 2% 3% 4% 31% 29% What sector of the economy will benefit most from hosting the World Cup? (%) What sector of the economy will benefit most from hosting the World Cup? (%) FOREIGN INVESTMENT 5 INFRASTRUCTURE 10 CONSTRUCTION 20 TOURISM 52 JOBS 3 Increase in traffic 29% What sector of the economy will benefit most from hosting the World Cup? (%) What sector of the economy will benefit most from hosting the World Cup? (%) FOREIGN INVESTMENT 5 INFRASTRUCTURE 10 CONSTRUCTION 20 TOURISM 52 JO 3 What sector of the economy will benefit most from hosting the World Cup? (%) What sector of the economy will benefit most from hosting the World Cup? (%) 600,000 Visitors teams 32 citie 12 m 6 600,000 Visitors teams 32 cities 12 matches 64 600,000 Visitors teams 32 cities 12 matches 64 600,000 Visitors teams 32 cities 12 matches 64 100 Q1 2012 Q2 2012 Q3 2012 Q4 2012 Q1 2013 Q2 2013 Q3 2013 Q4 2013 Q1 2014 90 80 70 60 50 40 30 20 10 Do you think that hosting the World Cup will result in the Brazillian economy growing faster? (% yes) 2012 23% 2013 15% 2014 11% Do you think that hosting the World Cup will result in the Brazillian economy growing faster? (% yes) Q1 2012 Q2 2012 Q3 2012 Q4 2012 Q1 2013 Q2 2013 Q3 2013 Q4 2013 Q1 2014 Do you think that hosting the World Cup will result in the Brazillian economy growing faster? (% yes) 23% 15% 11% Do you think that hosting the World Cup will result in the Brazillian economy growing faster? (% yes) 100 Q1 2012 Q2 2012 Q3 2012 Q4 2012 Q1 2013 Q2 2013 Q3 2013 Q4 2013 Q1 2014 90 80 70 60 50 40 30 20 10 in the Brazillian economy growing faster? (% yes) 2012 23% 2013 15% 2014 11% 40% Q4- 2012 37% 44% 40% 35% 36% 27% Q1- 2013 Q2- 2013 Q3- 2013 Q4- 2013 Q1- 2014 What will be the most enduring legacy of hosting the World Cup in your city? What will be the most enduring legacy of hosting the World Cup in your city? 40% Q4- 2012 37% 44% 40% 35% 36% 27% Q1- 2013 Q2- 2013 Q3- 2013 Q4- 2013 Q1- 2014 Yes No change 50%19% Infrastructure investment Better broadband Greater influx of tourists of sports other than Sponsorship football 42% 26% 10% 6%6% Increase in traffic 31% 29% FOREIGN INVESTMENT 5 INFRASTRUCTURE 10 CONSTRUCTION 20 TOURISM 52 JOBS 3 What sector of the economy will benefit most from hosting the World Cup? (%) 600,000 Visitors cities 12 matchesmatches 646464 teams 32 100 Q1 2012 Q2 2012 Q3 2012 Q4 2012 Q1 2013 Q2 2013 Q3 2013 Q4 2013 Q1 2014 90 80 70 60 50 40 30 20 10 Do you think that hosting the World Cup will result in the Brazillian economy growing faster? (% yes) 2012 23%23%23%23% 2013 15%15%15%15% 2014 11%11%11%11% Q4- 2012 37% 44% 40% 35% 36% 27% Q1- 2013 Q2- 2013 Q3- 2013 Q4- 2013 Q1- 2014 What will be the most enduring legacy of hosting the World Cup in your city? 40% © 2014 Grant Thornton International Ltd. ‘Grant Thornton’ refers to the brand under which the Grant Thornton member firms provide assurance, tax and advisory services to their clients and/or refers to one or more member firms, as the context requires. Grant Thornton International Ltd (GTIL) and the member firms are not a worldwide partnership. GTIL and each member firm is a separate legal entity. Services are delivered by the member firms. GTIL does not provide services to clients. GTIL and its member firms are not agents of, and do not obligate, one another and are not liable for one another’s acts or omissions. www.gti.org Curious Agency 1403-06a Does your company plan to increase investment because of the World Cup? (% yes) How will the World Cup affect Brazil? Do you expect your profits to rise due to Brazil hosting the World Cup? Will the stadium being built in your city be well used after the World Cup? (% yes) Will you watch the matches being held in your city, regardless of Brazil’s performance? We have been asking businesses in Brazil about their hopes and expectations for the 2014 FIFA World Cup through the Grant Thornton International Business Report (IBR) since the beginning of 2012. Economic optimism Has stadium construction disrupted daily life? (% Yes) How has it created disruption?

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