THE HULL, UNITED KINGDOM
RADIO MARKET: BASIC
ANALYSIS
by
GRANT GODDARD

www.grantgoddard.co.uk
November 2005
% SHARE OF LISTENING - VIKING FM TSA (1,248,000)
1999Q2
13.0%
9.6%
8.8%
16.5%
9.7%
5.3%
4.5%
5.0%
5.0%
1.7%
1.5%
0.8%
1.0%...
% WEEKLY REACH - VIKING FM TSA (1,248,000)
1999Q2
92%

2005Q2
91%

BBC RADIO 2
96.9 VIKING FM
BBC RADIO 1
BBC RADIO 4
GALA...
VIKING FM DEMOGRAPHICS

250

VIKING FM: DISTRIBUTION OF HOURS LISTENED BY
AGE [indexed]
1999Q2

INDEX: 100 = normal distri...
MAGIC 1161 DEMOGRAPHICS

250

MAGIC 1161: DISTRIBUTION OF HOURS LISTENED BY
AGE [indexed]

INDEX: 100 = normal distributio...
GALAXY FM DEMOGRAPHICS

350

GALAXY YORKSHIRE: DISTRIBUTION OF HOURS
LISTENED BY AGE [indexed]
1999Q2

INDEX 100 = normal ...
MARKET COMPOSITE – LOCAL COMMERCIAL RADIO
DISTRIBUTION OF HOURS LISTENED BY AGE [indexed
by population]
MARKET GAP
300
Vik...
Upcoming SlideShare
Loading in...5
×

'The Hull, United Kingdom Radio Market: Basic Analysis: November 2005' by Grant Goddard

20

Published on

A basic analysis of the audiences for radio broadcasting in the Hull market in the UK, written by Grant Goddard in November 2005 for Laser Broadcasting Limited.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
20
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "'The Hull, United Kingdom Radio Market: Basic Analysis: November 2005' by Grant Goddard"

  1. 1. THE HULL, UNITED KINGDOM RADIO MARKET: BASIC ANALYSIS by GRANT GODDARD www.grantgoddard.co.uk November 2005
  2. 2. % SHARE OF LISTENING - VIKING FM TSA (1,248,000) 1999Q2 13.0% 9.6% 8.8% 16.5% 9.7% 5.3% 4.5% 5.0% 5.0% 1.7% 1.5% 0.8% 1.0% 2005Q2 19.3% 10.3% 9.8% 8.4% 8.0% 6.3% 4.1% 4.0% 3.3% 1.3% 0.8% 0.8% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.6% 0.3% 0.3% 0.2% 0.2% 0.2% 0.2% 0.2% 0.2% 0.2% 0.1% 0.1% 0.1% 0.1% 0.1% OTHER BBC LOCAL OTHER LOCAL COMM. 3.7% 12.8% 4.1% 14.9% ANY BBC ANY COMMERCIAL 50.7% 48.3% 56.2% 42.1% 1.0% 1.7% BBC RADIO 2 BBC RADIO HUMBERSIDE BBC RADIO 4 96.9 VIKING FM BBC RADIO 1 GALAXY YORKSHIRE CLASSIC FM MAGIC 1161 (HULL) BBC RADIO FIVE LIVE talk SPORT VIRGIN RADIO (AM) BBC RADIO 3 ATLANTIC 252 KISS BBC WORLD SER VICE KERRANG! CENTURY BBC 6 MUSIC THE HITS PLANET ROCK Q PRIME TIME RADIO SMASH HITS RADIO CAPITAL GOLD CLASSIC GOLD HEART FIVE LIVE SPORTS EXTRA BBC7 OTHER STATION 20.0% SHARE OF LISTENING - VIKING FM TSA 1999Q2 2005Q2 15.0% 10.0% 5.0% 0.0% The Hull, United Kingdom Radio Market: Basic Analysis ©2005 Grant Goddard page 2
  3. 3. % WEEKLY REACH - VIKING FM TSA (1,248,000) 1999Q2 92% 2005Q2 91% BBC RADIO 2 96.9 VIKING FM BBC RADIO 1 BBC RADIO 4 GALAXY YORKSHIRE BBC RADIO HUMBERSIDE BBC RADIO FIVE LIVE CLASSIC FM MAGIC 1161 (HULL) talk SPORT BBC RADIO 3 VIRGIN RADIO (AM) ATLANTIC 252 22% 32% 24% 16% 14% 20% 12% 11% 9% 5% 4% 7% 5% 32% 21% 20% 18% 18% 18% 13% 12% 7% 5% 4% 2% 0% KISS KERRANG! BBC WORLD SER VICE THE HITS SMASH HITS RADIO FIVE LIVE SPORTS EXTRA BBC 6 MUSIC BBC7 PLANET ROCK Q CENTURY CLASSIC GOLD HEART JAZZ/ SMOOTH 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 3% 2% 2% 2% 2% 1% 1% 1% 1% 1% 1% 1% 1% 1% OTHER BBC LOCAL OTHER LOCAL COMM. 8% 25% 9% 28% ANY BBC ANY COMMERCIAL 67% 68% 68% 60% 3% 4% ALL RADIO OTHER STATION 35% WEEKLY REACH - VIKING FM TSA 1999Q2 30% 2005Q2 25% 20% 15% 10% 5% 0% The Hull, United Kingdom Radio Market: Basic Analysis ©2005 Grant Goddard page 3
  4. 4. VIKING FM DEMOGRAPHICS 250 VIKING FM: DISTRIBUTION OF HOURS LISTENED BY AGE [indexed] 1999Q2 INDEX: 100 = normal distribution 2005Q2 200 150 100 50 0 15-24 25-34 35-44 45-54 55-64 65+ VIKING FM DEMOGRAPHICS REACH 15-24 25-34 35-44 45-54 55-64 65+ 1999Q2 55% 46% 37% 25% 20% 12% 2005Q2 39% 37% 27% 20% 5% 4% SHARE 15-24 25-34 35-44 45-54 55-64 65+ 1999Q2 30% 26% 22% 15% 9% 3% 2005Q2 9% 19% 14% 9% 3% 1% SHARE - VIKING FM REACH - VIKING FM 60% 35% 1999Q2 2005Q2 30% 25% 1999Q2 50% 2005Q2 40% 20% 30% 15% 20% 10% 10% 5% 0% 0% 15-24 25-34 35-44 45-54 55-64 65+ The Hull, United Kingdom Radio Market: Basic Analysis ©2005 Grant Goddard 15-24 25-34 35-44 45-54 55-64 65+ page 4
  5. 5. MAGIC 1161 DEMOGRAPHICS 250 MAGIC 1161: DISTRIBUTION OF HOURS LISTENED BY AGE [indexed] INDEX: 100 = normal distribution 1999Q2 2005Q2 200 150 100 50 0 15-24 25-34 35-44 45-54 55-64 65+ MAGIC 1161 DEMOGRAPHICS REACH 15-24 25-34 35-44 45-54 55-64 65+ 1999Q2 14% 11% 14% 14% 5% 5% 2005Q2 9% 5% 9% 12% 5% 3% SHARE 15-24 25-34 35-44 45-54 55-64 65+ 1999Q2 3% 4% 8% 10% 4% 4% 2005Q2 4% 2% 4% 7% 6% 1% SHARE - M AGIC 1161 REACH - M AGIC 1161 16% 12% 1999Q2 14% 1999Q2 2005Q2 10% 2005Q2 12% 8% 10% 8% 6% 6% 4% 4% 2% 2% 0% 0% 15-24 25-34 35-44 45-54 55-64 65+ The Hull, United Kingdom Radio Market: Basic Analysis ©2005 Grant Goddard 15-24 25-34 35-44 45-54 55-64 65+ page 5
  6. 6. GALAXY FM DEMOGRAPHICS 350 GALAXY YORKSHIRE: DISTRIBUTION OF HOURS LISTENED BY AGE [indexed] 1999Q2 INDEX 100 = normal distribution 300 2005Q2 250 200 150 100 50 0 15-24 25-34 35-44 45-54 55-64 65+ GALAXY YORKSHIRE DEMOGRAPHICS REACH 15-24 25-34 35-44 45-54 55-64 65+ 1999Q2 46% 24% 14% 8% 5% 1% 2005Q2 52% 33% 21% 15% 4% 2% SHARE 15-24 25-34 35-44 45-54 55-64 65+ 1999Q2 22% 10% 4% 2% 1% 0% 2005Q2 21% 12% 8% 4% 1% 0% SHARE - GALAXY YORSHIRE REACH - GALAXY YORKSHIRE 60% 25% 1999Q2 2005Q2 1999Q2 50% 2005Q2 20% 40% 15% 30% 10% 20% 5% 10% 0% 0% 15-24 25-34 35-44 45-54 55-64 65+ The Hull, United Kingdom Radio Market: Basic Analysis ©2005 Grant Goddard 15-24 25-34 35-44 45-54 55-64 65+ page 6
  7. 7. MARKET COMPOSITE – LOCAL COMMERCIAL RADIO DISTRIBUTION OF HOURS LISTENED BY AGE [indexed by population] MARKET GAP 300 Viking FM M agic Galaxy 200 100 0 15-24 25-34 35-44 45-54 55-64 65+ % SHARE WITHIN VIKING FM TSA Viking FM Magic 1161 Galaxy Yorkshire TOTAL 40% 15+ 8% 4% 6% 19% 15-24 9% 4% 18% 25-34 19% 2% 10% 35-44 14% 4% 7% 45-54 9% 7% 4% 55-64 3% 6% 1% 65+ 1% 1% 0% 31% 31% 25% 19% 10% 3% LOCAL COMMERCIAL RADIO - % SHARE OF LISTENING WITHIN VIKING FM TSA Galaxy Yorkshire Magic 1161 30% Viking FM 20% 10% 0% 15-24 25-34 35-44 45-54 55-64 65+ Grant Goddard is a media analyst / radio specialist / radio consultant with thirty years of experience in the broadcasting industry, having held senior management and consultancy roles within the commercial media sector in the United Kingdom, Europe and Asia. Details at http://www.grantgoddard.co.uk The Hull, United Kingdom Radio Market: Basic Analysis ©2005 Grant Goddard page 7

×