iPutt Mini Golf Park Investor Presentation (h)


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Presentation of the iPutt business concept that involves building and operating themed mini golf parks in Israel.

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iPutt Mini Golf Park Investor Presentation (h)

  1. 1. Uniquely Themed Miniature Golf ParksApril 2012(Version H) Private & Confidential
  2. 2. The NeedOur research shows that many Israeliparents seek alternative, family-basedoutdoor activities that: Encourage family participation Combine fun and education Encourage social interaction Stimulate physical activity
  3. 3. The iPutt Opportunity iPutt plans to initiate a renaissance in thefamily leisure market in Israel, with new quality mini golf venues Profits over first 5 years of NIS 4 M ROI of 15% - per venue First to market advantage Generates immediate revenue Multiple revenue streams Model can be easily replicated
  4. 4. The Magic of the Theme iPutt mini golf parks will incorporate exciting and attractive themes. The theme for the flag-ship park will be the Old Testament / Tanach Play around the pyramids Face and defeat a giant like Joseph in Egypt Goliath just like David Putt between two waterfalls Putt though the and experience Garden of Eden the Exodus A ‘hole-in-one’ at And much, muchJonah’s Whale wins you Hear and see all of more… a free game Noah’s animals while you putt over the Ark
  5. 5. The iPutt Concept – Family Fun
  6. 6. Market PotentialGeneral public – children to grandparentsSchoolsCompanies – Corporate fun days and team building activitiesLocal and international touristsYear round activityNot restricted by time of dayAttractive to all ages
  7. 7. Multiple Revenue Streams General traffic Birthday parties Corporate fun days School outings Tournaments Batting cages Refreshments Corporate sponsorship for themed holes Merchandizing & Advertising
  8. 8. Competitive AdvantagesNo direct competition – first to market advantageInternational standards and first class serviceUnique concept combining fun & educationEnthusiastic support from municipal authoritiesRoadmap - new sites planned nationwideInternational tourist attractionExperienced management team
  9. 9. Management Team Daniella Crankshaw: Director and VP Marketing• Consultant with vast marketing experience• Business management experience• Entertainment & high-tech exposure Grant Crankshaw: CEO / Founder• Entrepreneur and founder• Extensive construction and business experience Jonathan Flink: CTO / Founder• Qualified Engineer• Engineering and construction veteran with extensive project experience & business operations
  10. 10. Go-To-Market Strategy Direct to ConsumerOfficial opening – media, celebrities, officialsPrinted media and radio advertisingSocial networking marketingElectronic marketingPublic relationsCollateral to tourist offices, hotels, etc.
  11. 11. Milestones Achieved to Date Pilot site planned in Ra’anana Ideal location at Raanana Park – entering tender process High traffic area with access to main roads Designs and Plans drawn Other municipalities approached Rehovot – Idea approved – land available MaA lot – Well received Eben Yehuda – Enthusiastic reception
  12. 12. Financial Projections – One Site 2013 2014 2015 2016 2017Sales 4362 6022 6342 6690 7031Operating Expenses 4943 4302 4534 4581 4727Cash Flow – End of -382 1453 1535 1779 1925YearPre-tax Profits -580 1720 1807 2109 2303All figures above expressed in thousands and NISTotal Set-up costs = NIS 4 MBusiness Projected Value (5 yr) = NIS 8 MConstruction / Set up Time = 8 -10 MonthsInternal Rate of Return = 19%ROI = 15%
  13. 13. Use of Investment FundsNIS 4 M for the initial siteCapital will be utilized for: Submission and approval of building plans (3 months) Construction of pilot site - course and facilities (8 months) Nationwide marketing and promotion campaign (4 months) Carry over for first 3 months of activity (3 months)
  14. 14. iPutt –The OpportunityNeed –family based activity center providing affordable activities that are fun & educationalProfitable - Generating profits after 4 yearsROI - Solid and attractive ROICompetition - No direct competition; first to market advantageTeam - Solid and experienced team iPutt - a magical experience for the whole family
  15. 15. Thank YouGrant Crankshaw Tel: +972-52-374-8996E-mail: grantcrankshaw@gmail.comiPutt can be found on Facebook and Linked-In