Top Five Social Media FAILS

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Top Five Social Media FAILS

  1. 1. Social Media: The Top 5 Epic Fails of all time!<br />
  2. 2. Habitat (Furniture Store)The aim was to market the brand on Twitter<br /> The furniture chain aimed to gain as much ‘Twitter love’ as possible by using hashtags to boost the awareness of their brand on twitter<br />
  3. 3. Where it went wrong…<br />Habitat were advertising their ‘£1000 gift card’, with hashtag links to likes of #MOUSAVI and #True Blood<br />An unlikely place to find adverts for a high street furniture company!<br />- They are no longer using #hashtags to Iran to spread the word of their £1000 gift cards!<br />
  4. 4. Honda <br />Honda updated FB with pictures of a brand new car…<br />Unfortunately some of the fans didn’t like the new designs, both positive and negative feedback was being given<br />One chap decided to post some really positive feedback…<br />
  5. 5. Come on Eddie- Be Honest!<br />His identity was uncovered within minutes as the Manager of Product Design - Honda<br />
  6. 6. A couple of years ago, Dell were managing to turn a blind eye on ‘Social Media presence’. So much so it was virtually non existent.<br />One fine day Dell has its first ever social media entry….<br />
  7. 7. One unhappy Dell customer decided to write a blog post criticizing the company<br />Before too long the ‘Dell Hell’ page appeared as the top hit when searching for ‘Dell’ in Google due its overnight popularity <br />Welcome to<br />-Dell are now in control of their Social Media Presence- offering some of the best representation around! (Surprising!!)<br />
  8. 8. Skittles and their colourful ideas<br />Skittles were Testing the Rainbow by transforming ‘skittles.com’ into a Social Media Hub- launching straight into a Skittles Twitter stream<br />A really funky concept of pulling in all tweets which feature the word “Skittles” <br />
  9. 9. You could find the following message offensive, you may wish to look away now!<br />Possibly a bad idea to include a live Twitter stream directly onto www.skittles.com, with no intention of engaging in conversation on the Twitter page anyway. <br />
  10. 10. Shall we fling over to Denmark?<br />Denmark’s official tourism agency filmed a typical scene to attract people to Denmark<br />The following video is a “good and sweet story about a mature, responsible woman who lives in a free society and shoulders responsibility of her actions”<br />
  11. 11. Some may say the video portrays the image:<br />“If you come to Denmark, you can sleep with attractive locals”<br /><ul><li>Link: http://www.youtube.com/watch?v=HJLZZXXNhvw</li></ul>-Economist.com<br />

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