Offerpal Slides: April Facebook Developer Garage

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Offerpal Slides: April Facebook Developer Garage

  1. 1. Slide title goes here… Offerpal Media Inc. Confidential Tips for Turning Your Social Apps Into a Profitable Business Facebook Garage: London April 8, 2009
  2. 2. Offerpal Media Background <ul><ul><li>Quick Facts </li></ul></ul><ul><ul><li>Venture Capital Funded : </li></ul></ul><ul><ul><li>Series A ~ $5M June, 2007, Northbridge, Interwest </li></ul></ul><ul><ul><li>Series B ~ $15M, 2009, DE Shaw </li></ul></ul><ul><ul><li>Platform : Launched October, 2007 </li></ul></ul><ul><ul><li>Publishers: 1,000+ </li></ul></ul><ul><ul><li>Global advertising offers : 2,000+ </li></ul></ul><ul><ul><li>Completions : Millions of offers/month </li></ul></ul><ul><ul><li>Reach: 300M+ users per mo </li></ul></ul><ul><ul><li>Technology : Proprietary & patents pending </li></ul></ul><ul><ul><li>Global: Support ~ 100 countries; </li></ul></ul><ul><ul><li>50% localization completed </li></ul></ul><ul><ul><li>Offerpal Media is the leading monetization solution for 80% of the top virtual currency apps on Facebook, MySpace, Bebo, Hi5 </li></ul></ul><ul><ul><li>and many others. </li></ul></ul>Friends For Sale! (Lil) Green Patch Metropolis Vampires Speed Racing Zombies PuzzleBee Super Pets Rockstars Own Your Friends Blackjack The Hatchery Mobsters Pet Pupz Texas Hold’Em Poker Make a Baby
  3. 3. User Engagement >$150 eCPM <10¢ eCPM Monetization <$1 eCPM Card Games $400 MMORPGs Tamagotchi Games Racing Owning Pets Green $225 $200 $175 $150 $100 $75 eCPM Category <ul><li>Network-wide eCPM: $150 – $200 </li></ul><ul><li>Average publisher payout: $75/day/1,000 users </li></ul><ul><li>Conversion rate: >5% (40x better than traditional CPA) </li></ul><ul><li>Revenue per completion: >$5.00 </li></ul>Show Me The Money - Highest Industry eCPMs CPM Banners CPC Adsense Monetization for Virtual Currency and Digital Products
  4. 4. Top 10 Tips for Turning your App into a Profitable Business <ul><li>Have a monetization plan BEFORE you build your app(s) </li></ul><ul><li>Must have virtual currency </li></ul><ul><li>Understand monetization potential for app genre & prioritize accordingly </li></ul><ul><li>Multiple sources/sinks to build a healthy & sustainable economy (functional, behavioral, decorative…) </li></ul><ul><li>Integrate Offerpal (avg configuration time 20 min) </li></ul><ul><li>Maximize distribution channels </li></ul><ul><li>(OP installs, buy installs, cross promotion with other apps, expand cross platforms) </li></ul><ul><li>Leverage all viral channels (fbconnect, alerts, home page messages, email,…) </li></ul><ul><li>Product Maintenance – new features every 4-6 weeks; specialty items </li></ul><ul><li>Optimization & promotional consultation (exchange rate testing, UI testing, tabs, links, competitions, leaderboards…) </li></ul><ul><li>Inspect what you expect – analyze and improve (appsorama, offerpal…) </li></ul>
  5. 5. <ul><ul><li>Deepens user engagement </li></ul></ul><ul><ul><li>Increases stickiness & pageviews </li></ul></ul><ul><ul><li>Improves virality </li></ul></ul><ul><ul><li>Focuses user attention </li></ul></ul><ul><ul><li>Adds meaning to context </li></ul></ul><ul><ul><li>Generates competition </li></ul></ul><ul><ul><li>Monetization opportunity </li></ul></ul>Benefits of Virtual Currency
  6. 6. Join More Than 1,000 Top Apps Today! <ul><li>On-board in minutes: </li></ul><ul><li>http://apps.facebook.com/offerpalmedia </li></ul><ul><ul><li>Contact: Julie Craft; [email_address] </li></ul></ul>

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