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Offerpal Slides: April Facebook Developer Garage
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Offerpal Slides: April Facebook Developer Garage

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  • 1. Slide title goes here… Offerpal Media Inc. Confidential Tips for Turning Your Social Apps Into a Profitable Business Facebook Garage: London April 8, 2009
  • 2. Offerpal Media Background
      • Quick Facts
      • Venture Capital Funded :
      • Series A ~ $5M June, 2007, Northbridge, Interwest
      • Series B ~ $15M, 2009, DE Shaw
      • Platform : Launched October, 2007
      • Publishers: 1,000+
      • Global advertising offers : 2,000+
      • Completions : Millions of offers/month
      • Reach: 300M+ users per mo
      • Technology : Proprietary & patents pending
      • Global: Support ~ 100 countries;
      • 50% localization completed
      • Offerpal Media is the leading monetization solution for 80% of the top virtual currency apps on Facebook, MySpace, Bebo, Hi5
      • and many others.
    Friends For Sale! (Lil) Green Patch Metropolis Vampires Speed Racing Zombies PuzzleBee Super Pets Rockstars Own Your Friends Blackjack The Hatchery Mobsters Pet Pupz Texas Hold’Em Poker Make a Baby
  • 3. User Engagement >$150 eCPM <10¢ eCPM Monetization <$1 eCPM Card Games $400 MMORPGs Tamagotchi Games Racing Owning Pets Green $225 $200 $175 $150 $100 $75 eCPM Category
    • Network-wide eCPM: $150 – $200
    • Average publisher payout: $75/day/1,000 users
    • Conversion rate: >5% (40x better than traditional CPA)
    • Revenue per completion: >$5.00
    Show Me The Money - Highest Industry eCPMs CPM Banners CPC Adsense Monetization for Virtual Currency and Digital Products
  • 4. Top 10 Tips for Turning your App into a Profitable Business
    • Have a monetization plan BEFORE you build your app(s)
    • Must have virtual currency
    • Understand monetization potential for app genre & prioritize accordingly
    • Multiple sources/sinks to build a healthy & sustainable economy (functional, behavioral, decorative…)
    • Integrate Offerpal (avg configuration time 20 min)
    • Maximize distribution channels
    • (OP installs, buy installs, cross promotion with other apps, expand cross platforms)
    • Leverage all viral channels (fbconnect, alerts, home page messages, email,…)
    • Product Maintenance – new features every 4-6 weeks; specialty items
    • Optimization & promotional consultation (exchange rate testing, UI testing, tabs, links, competitions, leaderboards…)
    • Inspect what you expect – analyze and improve (appsorama, offerpal…)
  • 5.
      • Deepens user engagement
      • Increases stickiness & pageviews
      • Improves virality
      • Focuses user attention
      • Adds meaning to context
      • Generates competition
      • Monetization opportunity
    Benefits of Virtual Currency
  • 6. Join More Than 1,000 Top Apps Today!
    • On-board in minutes:
    • http://apps.facebook.com/offerpalmedia
      • Contact: Julie Craft; [email_address]