Mat Clayton & Chris Thorpe
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Mat Clayton & Chris Thorpe

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Mat Clayton & Chris Thorpe Presentation Transcript

  • 1. What’s right and wrong with working with agencies Chris Thorpe twitter:jaggeree Mat Clayton* twitter:matclayton What's right and wrong with working with agencies
  • 2. <rant> What's right and wrong with working with agencies
  • 3. not eyeballs What's right and wrong with working with agencies
  • 4. analytics What's right and wrong with working with agencies
  • 5. lost in translation What's right and wrong with working with agencies
  • 6. overpromising What's right and wrong with working with agencies
  • 7. meme hijacking What's right and wrong with working with agencies
  • 8. prevented from going “viral” What's right and wrong with working with agencies
  • 9. viral is a myth What's right and wrong with working with agencies
  • 10. “If you behave like a disease, people develop an immune system” >Kevin Marks, Google What's right and wrong with working with agencies
  • 11. Agency massmedius What's right and wrong with working with agencies
  • 12. 1977 : 28 million viewers What's right and wrong with working with agencies
  • 13. What's happened in the 20th century was the anomaly, I think. We're actually seeing a reversion to a very common and deep human pattern of doing things because we care for each other... >Clay Shirky What's right and wrong with working with agencies
  • 14. <pause> What's right and wrong with working with agencies
  • 15. </pause> What's right and wrong with working with agencies
  • 16. disintermediation In economics, disintermediation is the removal of intermediaries in a supply chain: quot;cutting out the middlemanquot;. Instead of going through traditional distribution channels, which had some type of intermediate (such as a distributor, wholesaler, broker, or agent), companies may now deal with every customer directly, for example via the Internet. One important factor is a drop in the cost of servicing customers directly. Disintermediation initiated by consumers is often the result of high market transparency, in that buyers are aware of supply prices direct from the manufacturer. Buyers bypass the middlemen (wholesalers and retailers) in order to buy directly from the manufacturer and thereby pay less. What's right and wrong with working with agencies
  • 17. disintermediation What's right and wrong with working with agencies
  • 18. disintermediation What's right and wrong with working with agencies
  • 19. intermediaries in recessions What's right and wrong with working with agencies
  • 20. </rant> What's right and wrong with working with agencies
  • 21. <solutions> What's right and wrong with working with agencies
  • 22. What do they do for clients? > Reduce burden of managing lots of relationships > Understand long term strategy > Safe pair of hands > Media buying power What's right and wrong with working with agencies
  • 23. What do they do for us? > Reduce risk? > New clients > Business development > Ability to weave cross media campaigns > Foot in the door > Reputation What's right and wrong with working with agencies
  • 24. What must we do? Agencies > No more free pitches to agencies > Being more involved in the pitch where possible > Overpromising does not mean repeat business What's right and wrong with working with agencies
  • 25. What must we do? Clients > Plain English not geekspeak > Educate clients as part of all we do > Make events more client friendly > More client handling skills What's right and wrong with working with agencies
  • 26. </solutions> What's right and wrong with working with agencies
  • 27. Questions? Mat Clayton Chris Thorpe mat@wakari.com chris.thorpe@jaggeree.com twitter: matclayton twitter: jaggeree What's right and wrong with working with agencies