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Kramaley Slides: April Facebook Developer Garage

Kramaley Slides: April Facebook Developer Garage






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    Kramaley Slides: April Facebook Developer Garage Kramaley Slides: April Facebook Developer Garage Presentation Transcript

    • Social Games ROI
    • Monetization of Social Applications
      • Users Become Customers:
      • Have to accommodate their demands
      • Carefully take into consideration their feedback and suggestions and try not to damage the balance of the app
    • Monetization of Social Applications
      • Servers & technology needed:
      • Stability and reliability important factors in the monetization process
      • Performance issues cause frustration to users and may stop them from “investing” in your app
      • Plan for scalability
    • Monetization of Social Applications
      • Stability and bug-free apps:
      • Bugs and errors in the code may cause frustration and damage the balance of the app
      • Glitches may be annoying to users and hinder usability
    • Monetization of Social Applications
      • User Support:
      • Help new users getting around the app
      • Support users even if they are doing something wrong and it is not a problem with your app
      • Be polite and always show understanding, a happy user is good PR and more customers!
    • Monetization of Social Applications
      • Porting:
      • Got all the previous things right ?
      • What's next ?
      • Porting from facebook to other social platforms
      • MySpace OpenSocial, Yahoo YOS
    • Now... how to monetize?
      • Virtual Currency
        • Visible
        • Own Page
      • Our cheapest thing is
        • $2
        • Seen as cheap as $0.10
        • You must decide your own prices, tweak it, experiment, most of all make sure everyone is happy and you keep the game balance.
    • Virtual Currency Purchase Options
      • Set up PayPal on your own
        • Bad: Support, VAT, chargebacks.
        • Good: Users deal directly with you & more revenue & offers are a side thing.
      • Let Offer Companies handle it all.
        • Easy, recommended when starting up!
        • Offerpal, SuperRewards, and other upcoming companies.
    • Gold Memberships
      • First used on our first app, Dec 2007.
        • People loved to show support for their favorite game.
        • Game balance concerns, again!
        • Good:
          • Extra income.
          • GM are long-time supporters.
        • Bad:
          • Extra support workload.
    • The Game Balance
      • Just like Sid Meier said: “Our approach to making games is to find the fun first and then use the technology to enhance the fun.”
      • You should “find the fun first and then add monetization options to enhance the fun”
        • Make games / apps fun and meaningful to use, balanced and fair to everyone.
        • Make sure everyone is happy, even the free users who do not pay as they are potentially new customers.
        • Make sure currency is spent in such a way that it enhances the users experience, and the fun (for all not just the spender)! (can be tricky to do)
      • Do Not:
        • Overpower people who purchase virtual currency and items.
        • Ignore people who play for free.
        • Forget that once you start monetizing you must keep good support or you might lose your customers.