Karl Bunyan Slides: April Facebook Developer Garage

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Karl Bunyan Slides: April Facebook Developer Garage

  1. 1. What I’ve tried and how much it makes
  2. 2. <ul><li>Users expect everything to be free </li></ul><ul><li>“ Oh and you don't need the ads, everything on here is freeware anyway so I doubt anyone would ever use them, they just clutter the page and annoy people.” </li></ul><ul><li>(From the Chess application wall) </li></ul>06/09/09 Confidential. Copyright (c) 2009 by SocialCash.
  3. 3. <ul><li>Develop applications: </li></ul><ul><li>Six Degrees of Separation (75k MAU) </li></ul><ul><li>Soccer Stars (11k MAU) </li></ul><ul><li>Which Vegetable Are You? </li></ul><ul><ul><li>Plus “Which Car…?”, “Which Biscuit…?” etc </li></ul></ul><ul><ul><li>Combined 750k installs, and then sold </li></ul></ul><ul><li>Write developer monetisation tools </li></ul><ul><li>For Social Cash </li></ul>06/09/09 Confidential. Copyright (c) 2009 by SocialCash.
  4. 4. <ul><li>Headliners – Facebook banner advertising </li></ul><ul><li>Personalised content with relevant friends </li></ul><ul><li>See a demo at http://socialcash.com </li></ul>06/09/09 Confidential. Copyright (c) 2009 by SocialCash.
  5. 5. <ul><li>“ Dev for hire” </li></ul><ul><li>Build an app and sell it </li></ul><ul><li>Advertising </li></ul><ul><li>Virtual currency </li></ul><ul><li>The Freemium model </li></ul>06/09/09 Confidential. Copyright (c) 2009 by SocialCash.
  6. 6. <ul><li>“ Dev for hire” </li></ul><ul><ul><li>Subcontract to an agency </li></ul></ul><ul><ul><li>Find independent clients </li></ul></ul><ul><ul><li>Earn a decent developer wage </li></ul></ul><ul><li>Build an app and sell it </li></ul><ul><li>Advertising </li></ul><ul><li>Virtual currency </li></ul><ul><li>The Freemium model </li></ul>06/09/09 Confidential. Copyright (c) 2009 by SocialCash.
  7. 7. <ul><li>“ Dev for hire” </li></ul><ul><li>Build an app and sell it </li></ul><ul><ul><li>Prices based on user numbers: 1c per user </li></ul></ul><ul><ul><li>350k users for $3.5k </li></ul></ul><ul><ul><li>You have to get the users first… </li></ul></ul><ul><li>Advertising </li></ul><ul><li>Virtual currency </li></ul><ul><li>The Freemium model </li></ul>06/09/09 Confidential. Copyright (c) 2009 by SocialCash.
  8. 8. <ul><li>“ Dev for hire” </li></ul><ul><li>Build an app and sell it </li></ul><ul><li>Advertising </li></ul><ul><ul><li>Can be added to virtually any application </li></ul></ul><ul><ul><li>CPMs of between 1c and $10 depending on </li></ul></ul><ul><ul><ul><li>The application type </li></ul></ul></ul><ul><ul><ul><li>User demographic (especially country) </li></ul></ul></ul><ul><li>Virtual currency </li></ul><ul><li>The Freemium model </li></ul>06/09/09 Confidential. Copyright (c) 2009 by SocialCash.
  9. 9. <ul><li>“ Dev for hire” </li></ul><ul><li>Build an app and sell it </li></ul><ul><li>Advertising </li></ul><ul><li>Virtual currency </li></ul><ul><ul><li>Needs an app with a virtual economy or gifting </li></ul></ul><ul><ul><li>Guesstimate of $50 per daily active user </li></ul></ul><ul><ul><li>10x the revenue per DAU of regular advertising </li></ul></ul><ul><li>The Freemium model </li></ul>06/09/09 Confidential. Copyright (c) 2009 by SocialCash.
  10. 10. <ul><li>“ Dev for hire” </li></ul><ul><li>Build an app and sell it </li></ul><ul><li>Advertising </li></ul><ul><li>Virtual currency </li></ul><ul><li>The Freemium model </li></ul><ul><ul><li>The application has to be worth paying for </li></ul></ul><ul><ul><li>Integrate direct payment providers </li></ul></ul><ul><ul><li>Charge what you like… </li></ul></ul>06/09/09 Confidential. Copyright (c) 2009 by SocialCash.
  11. 11. <ul><li>[email_address] </li></ul>06/09/09 Confidential. Copyright (c) 2009 by SocialCash.

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