Your SlideShare is downloading. ×
Iskandar
Iskandar
Iskandar
Iskandar
Iskandar
Iskandar
Iskandar
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Iskandar

733

Published on

Published in: Travel, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
733
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • How to run a social media campaign on Facebook • targeting your audience, good and bad concepts, engaging a team, tracking results Social media campaign lessons learned on Facebook • what has worked and what hasn’t, which publishers are getting the most traction, where the platform is heading
  • Transcript

    • 1. What’s New on The Facebook Platform? Iskandar Najmuddin Nudge - nudgelondon.com Facebook Developer Garage London www.facebookgarage.co.uk July 22 nd , 2009
    • 2. Live Stream Box
      • Embeddable Social Widget
      • Show on App Canvas or Profile Tab using fb:live-stream FBML tag
      • Show on external website using
        • Facebook Connect or
        • an iframe
      • Use xid parameter to specify a unique event/content id
      • Easy copy-and-paste set-up via http://www.facebook.com/developers/wizard.php
      • Supports “ millions of simultaneous users”
    • 3. Fan Box
      • Show a Public Profile Stream and/or Fans
      • Embeddable in external websites as a Facebook Connect widget
      • Javascript and iframe versions available
      • CSS-based customisation
      • Easy copy-and-paste set-up via http://www.facebook.com/developers/wizard.php
    • 4. Milestones
      • Facebook passes 250 million user mark
      • 122 million monthly US visitors
      • 50 million Facebook usernames registered; 20,000 Public Profile usernames
      • Michael Jackson Memorial, CNN Live:
        • 733,000 status updates
        • 759,000 Facebook users viewing
    • 5. Other Bits
      • Stream Publishing API stream_publish extended permission available for for all users (not just developers)
      • Contact Application Developers via Email and now URL
      • New API method: Intl.getTranslations
      • Publisher Mode changes – use fluid layout for your Publisher integration
      • Facebook Usernames:
        • username column added to user , page , and profile FQL tables
        • Any Public Profile with >100 Fans can now get a username
      • Use admin.setAppProperties to set icon_url, logo_url and connect_logo_url
      • Beta site restricted to Platform Test Users
    • 6. Hot Top Tip of The Month
      • Stats, stats, and more stats
      • Track everything you can think of.
      • Reporting can come later, on-demand and ad-hoc.
      • Use 3 rd -party analytics whenever possible – even if only as a way of sense-checking any custom tracking
      • What to measure:
      • Virality: how many users does each existing user recruit? On average, over time?
      • Facebook traffic: where did new users come from? – the newsfeed, a notification, the Share button, etc
      • External traffic: crucial for evaluating seeding campaigns and ad creatives
    • 7. Contact Details Follow me on Twitter: twitter.com/iskandar Telephone : 020 7096 0146 Email : [email_address] Address : Nudge 23-24 Greek Street Soho, London W1D 4DZ Web : www.nudgelondon.com   “ dedicated social media experts” – Inside Facebook, June 2008   Recent Clients Sign up to our award winning social media update Little Nudge at nudgelondon.com

    ×