How to run a social media campaign on Facebook • targeting your audience, good and bad concepts, engaging a team, tracking results Social media campaign lessons learned on Facebook • what has worked and what hasn’t, which publishers are getting the most traction, where the platform is heading
What’s New on The Facebook Platform? Iskandar Najmuddin Nudge - nudgelondon.com Facebook Developer Garage London www.facebookgarage.co.uk July 22 nd , 2009
Use 3 rd -party analytics whenever possible – even if only as a way of sense-checking any custom tracking
What to measure:
Virality: how many users does each existing user recruit? On average, over time?
Facebook traffic: where did new users come from? – the newsfeed, a notification, the Share button, etc
External traffic: crucial for evaluating seeding campaigns and ad creatives
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