Iskandar

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  • How to run a social media campaign on Facebook • targeting your audience, good and bad concepts, engaging a team, tracking results Social media campaign lessons learned on Facebook • what has worked and what hasn’t, which publishers are getting the most traction, where the platform is heading
  • Iskandar

    1. 1. What’s New on The Facebook Platform? Iskandar Najmuddin Nudge - nudgelondon.com Facebook Developer Garage London www.facebookgarage.co.uk July 22 nd , 2009
    2. 2. Live Stream Box <ul><li>Embeddable Social Widget </li></ul><ul><li>Show on App Canvas or Profile Tab using fb:live-stream FBML tag </li></ul><ul><li>Show on external website using </li></ul><ul><ul><li>Facebook Connect or </li></ul></ul><ul><ul><li>an iframe </li></ul></ul><ul><li>Use xid parameter to specify a unique event/content id </li></ul><ul><li>Easy copy-and-paste set-up via http://www.facebook.com/developers/wizard.php </li></ul><ul><li>Supports “ millions of simultaneous users” </li></ul>
    3. 3. Fan Box <ul><li>Show a Public Profile Stream and/or Fans </li></ul><ul><li>Embeddable in external websites as a Facebook Connect widget </li></ul><ul><li>Javascript and iframe versions available </li></ul><ul><li>CSS-based customisation </li></ul><ul><li>Easy copy-and-paste set-up via http://www.facebook.com/developers/wizard.php </li></ul>
    4. 4. Milestones <ul><li>Facebook passes 250 million user mark </li></ul><ul><li>122 million monthly US visitors </li></ul><ul><li>50 million Facebook usernames registered; 20,000 Public Profile usernames </li></ul><ul><li>Michael Jackson Memorial, CNN Live: </li></ul><ul><ul><li>733,000 status updates </li></ul></ul><ul><ul><li>759,000 Facebook users viewing </li></ul></ul>
    5. 5. Other Bits <ul><li>Stream Publishing API stream_publish extended permission available for for all users (not just developers) </li></ul><ul><li>Contact Application Developers via Email and now URL </li></ul><ul><li>New API method: Intl.getTranslations </li></ul><ul><li>Publisher Mode changes – use fluid layout for your Publisher integration </li></ul><ul><li>Facebook Usernames: </li></ul><ul><ul><li>username column added to user , page , and profile FQL tables </li></ul></ul><ul><ul><li>Any Public Profile with >100 Fans can now get a username </li></ul></ul><ul><li>Use admin.setAppProperties to set icon_url, logo_url and connect_logo_url </li></ul><ul><li>Beta site restricted to Platform Test Users </li></ul>
    6. 6. Hot Top Tip of The Month <ul><li>Stats, stats, and more stats </li></ul><ul><li>Track everything you can think of. </li></ul><ul><li>Reporting can come later, on-demand and ad-hoc. </li></ul><ul><li>Use 3 rd -party analytics whenever possible – even if only as a way of sense-checking any custom tracking </li></ul><ul><li>What to measure: </li></ul><ul><li>Virality: how many users does each existing user recruit? On average, over time? </li></ul><ul><li>Facebook traffic: where did new users come from? – the newsfeed, a notification, the Share button, etc </li></ul><ul><li>External traffic: crucial for evaluating seeding campaigns and ad creatives </li></ul>
    7. 7. Contact Details Follow me on Twitter: twitter.com/iskandar Telephone : 020 7096 0146 Email : [email_address] Address : Nudge 23-24 Greek Street Soho, London W1D 4DZ Web : www.nudgelondon.com   “ dedicated social media experts” – Inside Facebook, June 2008   Recent Clients Sign up to our award winning social media update Little Nudge at nudgelondon.com

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