Ben Ayers

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Ben Ayers

  1. 1. Why ITV’s a fan of
  2. 2. What we’re doing <ul><li>BUILDING and improving fan pages and feeds </li></ul><ul><li>PROMOTING these spaces on ITV.com </li></ul><ul><li>ADDING social features to ITV.com including sharing, commenting, rating </li></ul><ul><li>ENGAGING more in other relevant online spaces </li></ul><ul><li>EXPLORING news ways of engaging with fans and introducing them to our content </li></ul><ul><li>OBSESSING about the ‘two screen’ experience </li></ul>
  3. 3. ITV shows on Facebook <ul><li>Fan pages for most </li></ul><ul><li>popular shows: </li></ul><ul><li>X Factor, Britain’s Got </li></ul><ul><li>Talent, Coronation Street, </li></ul><ul><li>This Morning, Dancing in </li></ul><ul><li>Ice, I’m A Celebrity </li></ul><ul><li>More than 600,000 fans </li></ul><ul><li>Attract thousands of comments each week </li></ul><ul><li>Managed by production and ITV.com </li></ul><ul><li>Fan pages for all our major shows by end of ’09 </li></ul>
  4. 4. Most Popular Referring Sites – May 2009 facebook.com globo.com yahoo.com moneysavingexpert.com bbc.co.uk hotukdeals.com yahoo.co.jp onet.pl loquax.co.uk google.co.uk google.com comcast.net live.com virginmedia.com youtube.com itv-creative.com wikipedia.org coffeebreakwinner.co.uk popeater.com tvguide.co.uk
  5. 5. Facebook is part of our referral story <ul><li>Traffic from other sites delivered a record breaking high of 7 million referrals in May </li></ul><ul><li>Traffic from other sites accounted for 19% of the total site traffic to ITV.com that month </li></ul><ul><li>The number of referrals goes up each month </li></ul><ul><li>Facebook referrals in May 2009 </li></ul><ul><li>1.2 million </li></ul>
  6. 6. Why ITV’s a fan <ul><li>Facebook is the market leader in the UK </li></ul><ul><li>Fan page integration with external sites is slick </li></ul><ul><li>51% of ITV.com users are active on Facebook </li></ul><ul><li>Facebook have worked with us to help us achieve our goals </li></ul><ul><li>The Corrie ‘Become a Fan’ Ads have doubled fans of the Corrie fan page in a week </li></ul>
  7. 7. Stuff we’re exploring… <ul><li>Facebook Connect </li></ul><ul><li>Promotion of fan pages </li></ul><ul><li>The ‘two-screen’ experience – people watching TV while chatting, reading live feeds and consuming other related content during our shows </li></ul><ul><li>Facebook web casts to help fans connect with talent </li></ul><ul><li>More apps – BUT must have scale, relevance and ideally make money! </li></ul>
  8. 8. Thanks for listening <ul><li>http://itv.com </li></ul><ul><li>http://facebook.com/benayers </li></ul><ul><li>http://twitter.com/benayers </li></ul>

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