Our view on Brands: Love = Power = Profit

The more love you create for your brand means more power and profit
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The Return on Love (ROL) for Brands

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• Brands sit somewhere on the hypothetical Brand Love curve
• There are 5 connections needed to create love for your brand
• The Brand Connectivity and love generates power for your brand.
• Having Power for your brand helps generates profit in 8 ways

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The Return on Love (ROL) for Brands

  1. 1. Our view on Brands: Love = Power = Profit The more love you create for your brand means more power and profit
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