Brand Leader (Executive Level) Self Evaluation

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Ideally suited to the Executive level, which is mainly the Director and VP levels. The goal is to identify 2-3 gap areas you might have.

Brand Leader (Executive Level) Self Evaluation

  1. 1. WHITE CONDUCTING A SELF EVALUATIONPAPER AT THE EXECUTIVE LEVEL Graham Robertson | President of Beloved Brands Inc.
  2. 2. Brand Leader Self Evaluation Executive Level Leading & Managing 1 2 3 4 5 CommentsHold your team to a consistentlyhigh standard of work instrategic thinking andplanning.Hold your team to a consistentlyhigh standard of work inexecution in the market.People Leadership: your teamknows the team vision and isconsistently motivated by whereyou want to go.People Management: seen asactively interested in helping yourteam to manage their careers.Coaching: Teach, guide anddirect your team members forhigher performance.Training and Development:provides on-going skillsdevelopment to make the teambetter.Motivation and Recognition:you are seen to actively providepositive commentary to teamplayers, one on one and inpublic.Consistent Communication:Both written and spoken, big andsmall. Easily approachable andmakes time to wander.Actively Listens to Team: asksthe big strategic questions, notthe small tactical detailsLeadership during times ofpressure: results, ambiguity,change and deadlines. The more loved the Brand, the More Valuable the Brand Visit the blog at beloved-brands.com
  3. 3. Brand Leader Self Evaluation Executive Level The Stewart of the Brand 1 2 3 4 5 Comments The more loved the Brand, the More Valuable the Brand Visit the blog at beloved-brands.com
  4. 4. What are the 3 areas from the Self Evaluation that you feel you need the most focus on?1.2.3.What is your objective/goal for each of those 3 areas?Map out a plan of attack for the coming year? The more loved the Brand, the More Valuable the Brand Visit the blog at beloved-brands.com
  5. 5. About Beloved Brands Inc. I started Beloved Brands Inc. to help your brand realize its full potential value by generating more love for your brand.About Graham RobertsonI’m a marketer at heart, who loves everything about brands. My backgroundincludes 20 years of CPG marketing at companies such as Johnson andJohnson, Pfizer Consumer, General Mills and Coke. I’m the President of BelovedBrands Inc. and can help you find the love for your brand. The reason why Istarted Beloved Brands Inc. is to help brands realize their full potential value bygenerating more love for the brand. I have a reputation as someone who can findgrowth where others can’t, whether that’s on a turnaround, re-positioning, newlaunch or a sustaining high growth. My promise to you is that I will get your brandand your team in a better position for future growth. I only do two things: 1) MakeBrands Better or 2) Make Brand Leaders Better. To read more about BelovedBrands Inc., visit http://beloved-brands.com/inc/ Feel free to add me on Linked Inat http://www.linkedin.com/in/grahamrobertson1 or on follow me on Twitter at@GrayRobertson1How we can make your Brand better through strategic planningworkshops:• Strategic Brand Plan• Brand Positioning• Creative Briefs• Brand Analysis• Brand Research• Advice on execution• Prioritization of ActivitiesHow we can make your People better through Brand Leadership training and coaching• Writing a Brand Plan• Better Strategic Thinking• Developing a Brand Positioning• Writing a Creative Briefs• Deep Dive Brand Analysis• Getting Better Execution The more loved the Brand, the More Valuable the Brand Visit the blog at beloved-brands.com

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