The "Follow the Money" business model

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A handy model you can use to evaluate business viability or revenue potential of concepts for the mobile network operator. The follow the money busienss mode

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The "Follow the Money" business model

  1. 1. The“Follow The Money” Business Model
  2. 2. Quote from a typical email thatlands in my inbox.
  3. 3. What they are looking foris one of these.
  4. 4. And you needsomething simple toevaluate with.
  5. 5. Let‟s construct a modelthat we can use
  6. 6. It all starts with this guy,the consumer… Interacting with the mobile operator SMS MMS Voice Data Operator’s Core Network
  7. 7. using one of these typical modalitiesSMS MMS Voice Data Operator’s Core Network
  8. 8. This modality opens some interesting and complex opportunitiesSMS MMS Voice Data Operator’s Core Network
  9. 9. Android iOS WWW Smart phones opened to door to entirely new revenue channels SMS MMS Voice Data Operator’s Core Network
  10. 10. Android iOS WWW Payments And new revenue threats as well SMS MMS Voice Data Operator’s Core Network
  11. 11. Android iOS WWW Payments Add interconnect revenue potential SMS MMS Voice Data Operator’s Core Network
  12. 12. Android iOS WWW Payments And off-net service potential… SMS MMS Voice Data Operator’s Core Network
  13. 13. Android iOS WWW Payments You get a tidy model to use for business case validation “Follow The Money” SMS MMS Voice Data Operator’s Core Network
  14. 14. Android iOS WWW Payments SMS MMS Voice Data Operator’s Core Network
  15. 15. Curious to see howit might work?
  16. 16. Let‟s take mobile call completion as an exampleSMS MMS Voice Data Operator’s Core Network
  17. 17. 70Successful 30 Unanswered Mobile calls typically have a 70% success rate
  18. 18. 70 Successful 30 UnansweredUnsuccessful callsmight go to voicemail
  19. 19. 70Successful 30 Unanswered 70% 30% Active But only 30% have Voicemail voicemail active
  20. 20. Which gives us this model 70 Successful 30 Unanswered 70% 30% Message Retrieval Active Voicemail Missed Call Notification
  21. 21. Where it is easy to“Follow the Money” Call Activity 70 Successful Call Activity 30 Unanswered 70% 30% Message Retrieval Call Activity Active Voicemail Missed Call Notification Notifications
  22. 22. Will the big „concept doany of these things? Stimulate Call Return Activity Increase Call Success Rates 70 Successful Stimulate Call 30 Activity Unanswered Increase Increase Voicemail Voicemail Increase Voicemail Deposit Rates Retrieval Rates Penetration 70% 30% Message Retrieval Active Voicemail Provide Increase the Alternatives to Missed Call Notification Value of Voicemail Notifications
  23. 23. Is it going to move theneedle? NO Move on … YES Build a probable revenue model
  24. 24. LinkedIn Profile- Click Herewww.graham-mcinnes.com

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