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Teens and Trends in Communications <br />(and revolutions) <br />
I found this graph illustrating the shocking difference in unemployment rates and age groups<br />
The data was from 2008 and I wondered what had transpired in the two years since? <br />2010<br />2011<br />2012<br />
What I found was even more shocking. <br />26.2%<br />25.7%<br />24.5%<br />2010<br />2011<br />2012<br />
26.2%<br />25.7%<br />24.5%<br />What is going on here? <br />This is fundamentally the future of our nation. <br />2010<b...
26.2%<br />25.7%<br />24.5%<br />What is going to be the long term impact on this age group?<br />2010<br />2011<br />2012...
Let’s explore what we know about the communication behaviors of teens in the U.S.<br />
Of course this is focused on the mobile. <br />(That’s what I do) <br />Let’s look at what we know about their habits and ...
Q: What communication methods do you use?<br />% of teens who have use each communication method to contact their friends<...
Q: What communication methods do you use?<br />% of teens who have use each communication method to contact their friends<...
Top Social Media Brands by Total Audience (000) % Growth<br />Because growth like this will quickly change the communicati...
Q: What communication methods do you use?<br />% of teens who have use each communication method to contact their friends<...
Typical number of text messages sent per day<br />Broken down by mean and median number, by age and by sex.<br />Teens 12-...
Teens 12-17<br />Q: How often do you text?<br />http://pewinternet.org/Reports/2010/Teens-and-Mobile-Phones.aspx<br />
How does this compare to other age groups?<br />American teens on average send or receive 3,339 texts a month<br />Teen fe...
Teens 12-17<br />% of teen texters who send that many texts PER DAY<br />15% of teens who are texterssend more than 200 te...
What is going on with all the texting? <br />
Teens 12-17<br />Q: When you text someone, why do you text?<br />
Teens 12-17<br />% of teen cell phone users who use texting or calling for the following purposes<br />Surprise! Teens are...
Teens 12-17<br />How often do you talk to _____ on your cell phone? <br />
Teens 12-17<br />% of teen cell phone users who have used the following functions on their cell phones<br />http://pewinte...
Teens 12-17<br />% of teen cell phone users who have used the following functions on their cell phones by age<br />http://...
Teens 12-17<br />% of teen cell phone users who have done things on their cell phones by age<br />http://pewinternet.org/R...
So what else is going on? Let’s look at what devices teens own for clues. <br />
Percentage of US adults (18+) in each generation who own the following. <br />Who Owns What?<br />http://pewinternet.org/R...
Percentage of US adults (18+) in each generation who own the following. <br />Who Owns What?<br />http://pewinternet.org/R...
Percentage of US adults (18+) in each generation who own the following. <br />Who Owns What?<br />http://pewinternet.org/R...
Percentage of US adults (18+) in each generation who own the following. <br />Who Owns What?<br />http://pewinternet.org/R...
Comparing Q2 2009 to Q2 2010<br />Teen Data Use<br />
26.2%<br />25.7%<br />24.5%<br />So what happens when you have a large group of under-utilized, socially active youth arme...
• endlessly chat<br />What will this technologically savvy age group with plenty of time on their hands do? <br />• spread...
Or, as was recently demonstrated in Tunisia and Egypt, something of far greater significance.<br />Photo by The Huffington...
What do these regions share? <br />Both have a large group of under-utilized, socially active youth armed with abundant te...
Recent images from Egypt<br />Notice anything significant?<br />
Youth in Egypt used Social Media to organize and communicate<br />http://www.slideshare.net/interactspa/social-media-spark...
Texting twitter updates increase until the government attempted to shut down the channel<br />http://www.slideshare.net/in...
http://www.slideshare.net/interactspa/social-media-sparking-the-egyptian-revolution-in-2011-7042873<br />
Egypt and Tunisia demonstrated the power of social media and connected communities. What about the youth of the U.S.?<br /...
LinkedIn Profile- Click Here<br />www.graham-mcinnes.com<br />
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Teens, trends in communications and revolutions

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Teens, trends in communications and revolutions. What happens when you have a large group of under-utilized, socially active youth armed with abundant technology? This is perhaps the greatest social experiment of our time.

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Transcript of "Teens, trends in communications and revolutions"

  1. 1. Teens and Trends in Communications <br />(and revolutions) <br />
  2. 2. I found this graph illustrating the shocking difference in unemployment rates and age groups<br />
  3. 3. The data was from 2008 and I wondered what had transpired in the two years since? <br />2010<br />2011<br />2012<br />
  4. 4. What I found was even more shocking. <br />26.2%<br />25.7%<br />24.5%<br />2010<br />2011<br />2012<br />
  5. 5. 26.2%<br />25.7%<br />24.5%<br />What is going on here? <br />This is fundamentally the future of our nation. <br />2010<br />2011<br />2012<br />
  6. 6. 26.2%<br />25.7%<br />24.5%<br />What is going to be the long term impact on this age group?<br />2010<br />2011<br />2012<br />
  7. 7. Let’s explore what we know about the communication behaviors of teens in the U.S.<br />
  8. 8. Of course this is focused on the mobile. <br />(That’s what I do) <br />Let’s look at what we know about their habits and behaviors. <br />
  9. 9. Q: What communication methods do you use?<br />% of teens who have use each communication method to contact their friends<br />Teens 12-17<br />This isn’t a surprise. <br />http://pewinternet.org/Reports/2010/Teens-and-Mobile-Phones.aspx<br />
  10. 10. Q: What communication methods do you use?<br />% of teens who have use each communication method to contact their friends<br />Teens 12-17<br />This is a pre-Facebook snapshot because…<br />http://pewinternet.org/Reports/2010/Teens-and-Mobile-Phones.aspx<br />
  11. 11. Top Social Media Brands by Total Audience (000) % Growth<br />Because growth like this will quickly change the communication landscape.<br />
  12. 12. Q: What communication methods do you use?<br />% of teens who have use each communication method to contact their friends<br />Teens 12-17<br />An unfortunate trend for landline providers<br />http://pewinternet.org/Reports/2010/Teens-and-Mobile-Phones.aspx<br />
  13. 13. Typical number of text messages sent per day<br />Broken down by mean and median number, by age and by sex.<br />Teens 12-17<br />http://pewinternet.org/Reports/2010/Teens-and-Mobile-Phones.aspx<br />
  14. 14. Teens 12-17<br />Q: How often do you text?<br />http://pewinternet.org/Reports/2010/Teens-and-Mobile-Phones.aspx<br />
  15. 15. How does this compare to other age groups?<br />American teens on average send or receive 3,339 texts a month<br />Teen females send and receive an average of 4,050 texts per month<br />Teen males send or receive an average of 2,539 texts per month.<br />
  16. 16. Teens 12-17<br />% of teen texters who send that many texts PER DAY<br />15% of teens who are texterssend more than 200 texts a day, or more than 6,000 texts a month.<br />http://pewinternet.org/Reports/2010/Teens-and-Mobile-Phones.aspx<br />
  17. 17. What is going on with all the texting? <br />
  18. 18. Teens 12-17<br />Q: When you text someone, why do you text?<br />
  19. 19. Teens 12-17<br />% of teen cell phone users who use texting or calling for the following purposes<br />Surprise! Teens are still calling too!<br />http://pewinternet.org/Reports/2010/Teens-and-Mobile-Phones.aspx<br />
  20. 20. Teens 12-17<br />How often do you talk to _____ on your cell phone? <br />
  21. 21. Teens 12-17<br />% of teen cell phone users who have used the following functions on their cell phones<br />http://pewinternet.org/Reports/2010/Teens-and-Mobile-Phones.aspx<br />
  22. 22. Teens 12-17<br />% of teen cell phone users who have used the following functions on their cell phones by age<br />http://pewinternet.org/Reports/2010/Teens-and-Mobile-Phones.aspx<br />
  23. 23. Teens 12-17<br />% of teen cell phone users who have done things on their cell phones by age<br />http://pewinternet.org/Reports/2010/Teens-and-Mobile-Phones.aspx<br />
  24. 24. So what else is going on? Let’s look at what devices teens own for clues. <br />
  25. 25. Percentage of US adults (18+) in each generation who own the following. <br />Who Owns What?<br />http://pewinternet.org/Reports/2011/Generations-and-gadgets.aspx <br />
  26. 26. Percentage of US adults (18+) in each generation who own the following. <br />Who Owns What?<br />http://pewinternet.org/Reports/2011/Generations-and-gadgets.aspx <br />
  27. 27. Percentage of US adults (18+) in each generation who own the following. <br />Who Owns What?<br />http://pewinternet.org/Reports/2011/Generations-and-gadgets.aspx <br />
  28. 28. Percentage of US adults (18+) in each generation who own the following. <br />Who Owns What?<br />http://pewinternet.org/Reports/2011/Generations-and-gadgets.aspx <br />
  29. 29. Comparing Q2 2009 to Q2 2010<br />Teen Data Use<br />
  30. 30. 26.2%<br />25.7%<br />24.5%<br />So what happens when you have a large group of under-utilized, socially active youth armed with abundant technology?<br />2010<br />2011<br />2012<br />
  31. 31. • endlessly chat<br />What will this technologically savvy age group with plenty of time on their hands do? <br />• spread trashy gossip <br />• foster romance or ….<br />
  32. 32. Or, as was recently demonstrated in Tunisia and Egypt, something of far greater significance.<br />Photo by The Huffington Press.<br />
  33. 33. What do these regions share? <br />Both have a large group of under-utilized, socially active youth armed with abundant technology.<br />
  34. 34. Recent images from Egypt<br />Notice anything significant?<br />
  35. 35. Youth in Egypt used Social Media to organize and communicate<br />http://www.slideshare.net/interactspa/social-media-sparking-the-egyptian-revolution-in-2011-7042873<br />
  36. 36. Texting twitter updates increase until the government attempted to shut down the channel<br />http://www.slideshare.net/interactspa/social-media-sparking-the-egyptian-revolution-in-2011-7042873<br />
  37. 37. http://www.slideshare.net/interactspa/social-media-sparking-the-egyptian-revolution-in-2011-7042873<br />
  38. 38. Egypt and Tunisia demonstrated the power of social media and connected communities. What about the youth of the U.S.?<br />It’s a subject worth keeping any eye on. <br />
  39. 39. LinkedIn Profile- Click Here<br />www.graham-mcinnes.com<br />
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