Teens, trends in communications and revolutions

  • 2,374 views
Uploaded on

Teens, trends in communications and revolutions. What happens when you have a large group of under-utilized, socially active youth armed with abundant technology? This is perhaps the greatest social …

Teens, trends in communications and revolutions. What happens when you have a large group of under-utilized, socially active youth armed with abundant technology? This is perhaps the greatest social experiment of our time.

More in: Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
2,374
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
51
Comments
0
Likes
2

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Teens and Trends in Communications
    (and revolutions)
  • 2. I found this graph illustrating the shocking difference in unemployment rates and age groups
  • 3. The data was from 2008 and I wondered what had transpired in the two years since?
    2010
    2011
    2012
  • 4. What I found was even more shocking.
    26.2%
    25.7%
    24.5%
    2010
    2011
    2012
  • 5. 26.2%
    25.7%
    24.5%
    What is going on here?
    This is fundamentally the future of our nation.
    2010
    2011
    2012
  • 6. 26.2%
    25.7%
    24.5%
    What is going to be the long term impact on this age group?
    2010
    2011
    2012
  • 7. Let’s explore what we know about the communication behaviors of teens in the U.S.
  • 8. Of course this is focused on the mobile.
    (That’s what I do)
    Let’s look at what we know about their habits and behaviors.
  • 9. Q: What communication methods do you use?
    % of teens who have use each communication method to contact their friends
    Teens 12-17
    This isn’t a surprise.
    http://pewinternet.org/Reports/2010/Teens-and-Mobile-Phones.aspx
  • 10. Q: What communication methods do you use?
    % of teens who have use each communication method to contact their friends
    Teens 12-17
    This is a pre-Facebook snapshot because…
    http://pewinternet.org/Reports/2010/Teens-and-Mobile-Phones.aspx
  • 11. Top Social Media Brands by Total Audience (000) % Growth
    Because growth like this will quickly change the communication landscape.
  • 12. Q: What communication methods do you use?
    % of teens who have use each communication method to contact their friends
    Teens 12-17
    An unfortunate trend for landline providers
    http://pewinternet.org/Reports/2010/Teens-and-Mobile-Phones.aspx
  • 13. Typical number of text messages sent per day
    Broken down by mean and median number, by age and by sex.
    Teens 12-17
    http://pewinternet.org/Reports/2010/Teens-and-Mobile-Phones.aspx
  • 14. Teens 12-17
    Q: How often do you text?
    http://pewinternet.org/Reports/2010/Teens-and-Mobile-Phones.aspx
  • 15. How does this compare to other age groups?
    American teens on average send or receive 3,339 texts a month
    Teen females send and receive an average of 4,050 texts per month
    Teen males send or receive an average of 2,539 texts per month.
  • 16. Teens 12-17
    % of teen texters who send that many texts PER DAY
    15% of teens who are texterssend more than 200 texts a day, or more than 6,000 texts a month.
    http://pewinternet.org/Reports/2010/Teens-and-Mobile-Phones.aspx
  • 17. What is going on with all the texting?
  • 18. Teens 12-17
    Q: When you text someone, why do you text?
  • 19. Teens 12-17
    % of teen cell phone users who use texting or calling for the following purposes
    Surprise! Teens are still calling too!
    http://pewinternet.org/Reports/2010/Teens-and-Mobile-Phones.aspx
  • 20. Teens 12-17
    How often do you talk to _____ on your cell phone?
  • 21. Teens 12-17
    % of teen cell phone users who have used the following functions on their cell phones
    http://pewinternet.org/Reports/2010/Teens-and-Mobile-Phones.aspx
  • 22. Teens 12-17
    % of teen cell phone users who have used the following functions on their cell phones by age
    http://pewinternet.org/Reports/2010/Teens-and-Mobile-Phones.aspx
  • 23. Teens 12-17
    % of teen cell phone users who have done things on their cell phones by age
    http://pewinternet.org/Reports/2010/Teens-and-Mobile-Phones.aspx
  • 24. So what else is going on? Let’s look at what devices teens own for clues.
  • 25. Percentage of US adults (18+) in each generation who own the following.
    Who Owns What?
    http://pewinternet.org/Reports/2011/Generations-and-gadgets.aspx
  • 26. Percentage of US adults (18+) in each generation who own the following.
    Who Owns What?
    http://pewinternet.org/Reports/2011/Generations-and-gadgets.aspx
  • 27. Percentage of US adults (18+) in each generation who own the following.
    Who Owns What?
    http://pewinternet.org/Reports/2011/Generations-and-gadgets.aspx
  • 28. Percentage of US adults (18+) in each generation who own the following.
    Who Owns What?
    http://pewinternet.org/Reports/2011/Generations-and-gadgets.aspx
  • 29. Comparing Q2 2009 to Q2 2010
    Teen Data Use
  • 30. 26.2%
    25.7%
    24.5%
    So what happens when you have a large group of under-utilized, socially active youth armed with abundant technology?
    2010
    2011
    2012
  • 31. • endlessly chat
    What will this technologically savvy age group with plenty of time on their hands do?
    • spread trashy gossip
    • foster romance or ….
  • 32. Or, as was recently demonstrated in Tunisia and Egypt, something of far greater significance.
    Photo by The Huffington Press.
  • 33. What do these regions share?
    Both have a large group of under-utilized, socially active youth armed with abundant technology.
  • 34. Recent images from Egypt
    Notice anything significant?
  • 35. Youth in Egypt used Social Media to organize and communicate
    http://www.slideshare.net/interactspa/social-media-sparking-the-egyptian-revolution-in-2011-7042873
  • 36. Texting twitter updates increase until the government attempted to shut down the channel
    http://www.slideshare.net/interactspa/social-media-sparking-the-egyptian-revolution-in-2011-7042873
  • 37. http://www.slideshare.net/interactspa/social-media-sparking-the-egyptian-revolution-in-2011-7042873
  • 38. Egypt and Tunisia demonstrated the power of social media and connected communities. What about the youth of the U.S.?
    It’s a subject worth keeping any eye on.
  • 39. LinkedIn Profile- Click Here
    www.graham-mcinnes.com