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Teens, trends in communications and revolutions
 

Teens, trends in communications and revolutions

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Teens, trends in communications and revolutions. What happens when you have a large group of under-utilized, socially active youth armed with abundant technology? This is perhaps the greatest social ...

Teens, trends in communications and revolutions. What happens when you have a large group of under-utilized, socially active youth armed with abundant technology? This is perhaps the greatest social experiment of our time.

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    Teens, trends in communications and revolutions Teens, trends in communications and revolutions Presentation Transcript

    • Teens and Trends in Communications
      (and revolutions)
    • I found this graph illustrating the shocking difference in unemployment rates and age groups
    • The data was from 2008 and I wondered what had transpired in the two years since?
      2010
      2011
      2012
    • What I found was even more shocking.
      26.2%
      25.7%
      24.5%
      2010
      2011
      2012
    • 26.2%
      25.7%
      24.5%
      What is going on here?
      This is fundamentally the future of our nation.
      2010
      2011
      2012
    • 26.2%
      25.7%
      24.5%
      What is going to be the long term impact on this age group?
      2010
      2011
      2012
    • Let’s explore what we know about the communication behaviors of teens in the U.S.
    • Of course this is focused on the mobile.
      (That’s what I do)
      Let’s look at what we know about their habits and behaviors.
    • Q: What communication methods do you use?
      % of teens who have use each communication method to contact their friends
      Teens 12-17
      This isn’t a surprise.
      http://pewinternet.org/Reports/2010/Teens-and-Mobile-Phones.aspx
    • Q: What communication methods do you use?
      % of teens who have use each communication method to contact their friends
      Teens 12-17
      This is a pre-Facebook snapshot because…
      http://pewinternet.org/Reports/2010/Teens-and-Mobile-Phones.aspx
    • Top Social Media Brands by Total Audience (000) % Growth
      Because growth like this will quickly change the communication landscape.
    • Q: What communication methods do you use?
      % of teens who have use each communication method to contact their friends
      Teens 12-17
      An unfortunate trend for landline providers
      http://pewinternet.org/Reports/2010/Teens-and-Mobile-Phones.aspx
    • Typical number of text messages sent per day
      Broken down by mean and median number, by age and by sex.
      Teens 12-17
      http://pewinternet.org/Reports/2010/Teens-and-Mobile-Phones.aspx
    • Teens 12-17
      Q: How often do you text?
      http://pewinternet.org/Reports/2010/Teens-and-Mobile-Phones.aspx
    • How does this compare to other age groups?
      American teens on average send or receive 3,339 texts a month
      Teen females send and receive an average of 4,050 texts per month
      Teen males send or receive an average of 2,539 texts per month.
    • Teens 12-17
      % of teen texters who send that many texts PER DAY
      15% of teens who are texterssend more than 200 texts a day, or more than 6,000 texts a month.
      http://pewinternet.org/Reports/2010/Teens-and-Mobile-Phones.aspx
    • What is going on with all the texting?
    • Teens 12-17
      Q: When you text someone, why do you text?
    • Teens 12-17
      % of teen cell phone users who use texting or calling for the following purposes
      Surprise! Teens are still calling too!
      http://pewinternet.org/Reports/2010/Teens-and-Mobile-Phones.aspx
    • Teens 12-17
      How often do you talk to _____ on your cell phone?
    • Teens 12-17
      % of teen cell phone users who have used the following functions on their cell phones
      http://pewinternet.org/Reports/2010/Teens-and-Mobile-Phones.aspx
    • Teens 12-17
      % of teen cell phone users who have used the following functions on their cell phones by age
      http://pewinternet.org/Reports/2010/Teens-and-Mobile-Phones.aspx
    • Teens 12-17
      % of teen cell phone users who have done things on their cell phones by age
      http://pewinternet.org/Reports/2010/Teens-and-Mobile-Phones.aspx
    • So what else is going on? Let’s look at what devices teens own for clues.
    • Percentage of US adults (18+) in each generation who own the following.
      Who Owns What?
      http://pewinternet.org/Reports/2011/Generations-and-gadgets.aspx
    • Percentage of US adults (18+) in each generation who own the following.
      Who Owns What?
      http://pewinternet.org/Reports/2011/Generations-and-gadgets.aspx
    • Percentage of US adults (18+) in each generation who own the following.
      Who Owns What?
      http://pewinternet.org/Reports/2011/Generations-and-gadgets.aspx
    • Percentage of US adults (18+) in each generation who own the following.
      Who Owns What?
      http://pewinternet.org/Reports/2011/Generations-and-gadgets.aspx
    • Comparing Q2 2009 to Q2 2010
      Teen Data Use
    • 26.2%
      25.7%
      24.5%
      So what happens when you have a large group of under-utilized, socially active youth armed with abundant technology?
      2010
      2011
      2012
    • • endlessly chat
      What will this technologically savvy age group with plenty of time on their hands do?
      • spread trashy gossip
      • foster romance or ….
    • Or, as was recently demonstrated in Tunisia and Egypt, something of far greater significance.
      Photo by The Huffington Press.
    • What do these regions share?
      Both have a large group of under-utilized, socially active youth armed with abundant technology.
    • Recent images from Egypt
      Notice anything significant?
    • Youth in Egypt used Social Media to organize and communicate
      http://www.slideshare.net/interactspa/social-media-sparking-the-egyptian-revolution-in-2011-7042873
    • Texting twitter updates increase until the government attempted to shut down the channel
      http://www.slideshare.net/interactspa/social-media-sparking-the-egyptian-revolution-in-2011-7042873
    • http://www.slideshare.net/interactspa/social-media-sparking-the-egyptian-revolution-in-2011-7042873
    • Egypt and Tunisia demonstrated the power of social media and connected communities. What about the youth of the U.S.?
      It’s a subject worth keeping any eye on.
    • LinkedIn Profile- Click Here
      www.graham-mcinnes.com