The following are randomprovocative points tostimulate conversation
“Big Ideas” are rare but “small ones’are everywhereHow many small ideas can we launch andhow fast? How do we learn from eachone? What stops us?
Customers are the best productdevelopers, marketers and sales forceDo we partner with our customers? How?Who owns that partnership? What does itlook like? Honestly.
Everyone wants to knowwhere they fit into the story. How do we communicate our story to our customers and employees? Is it compelling?
Customers… do we sell TO themor connect WITH them?What is Acision’s core relevanceto customers, is this a focusarea? Who owns thisresponsibility?
What we DO is moreimportant than what we SAY Are we earning customer attention and trust through our actions? How? Who has this responsibility? How is it tracked?
Customers want adialogue not a monologue “We are the Messaging Leaders” Yadda yadda yadda yadda yadda yadda works ONLY if we demonstrate that yadda yadda yadda leadership and have a vision to go along with it.
The next generation of consumer usagepatterns will be very different from now.Do we know how? Who are they, where do they live,and what they are doing? Hint, typically, the 3rd worldconsumer is the most creative.
All learning is driven by feedback loops withminimal distance between results and rewardsA large percentage of all ideas will fail. Thekey is to fail faster and learn from each one.What failures have we learned from recently?
Working feedback loops require activedialogue in the field everyday.What is our customer dialogue strategy andprocess? Who owns it, What does it look like?
Brands are defined by the everydayinteraction with customersWhat is our customer’s brand experiencetoday? What are the touchpoints, who ownsthem? How effective are they?
Who LOVES us?Why? What moves thosewho LOVE us? How do weextend this love? Who ownsthis responsibility?