Marketing at the 4th Grade Career Day

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Marketing Presentation at the 4th grade Career Day. I wasn't as popular as the guy who gave out Chicken Sandwiches, or the firefighter in full gear (oh well).

Marketing Presentation at the 4th grade Career Day. I wasn't as popular as the guy who gave out Chicken Sandwiches, or the firefighter in full gear (oh well).

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  • How you gonna clean up this mess? Electrolux in AmericaAmerican companies aren't the only ones that have fumbled their ad campaigns on foreign soil. Sometimes the embarrassment is imported to our very own shores. Case in point: Electrolux, the Scandinavian electronics company. Electrolux can make one heck of a refrigerator (Frigidare) and if you need a vacuum cleaner that'll suck the chrome off a trailer hitch, they're your guys. But the company ran into a little trouble trying to persuade the American consumer of that in the early 1970s. When the company took its catchy rhyming phrase “nothing sucks like an Electrolux” and brought it to America from English-speaking markets overseas, they failed to take into consideration the fact that “sucks” had become a derogatory word in the States. The serious language barrier persuaded the firm to turn to a U.S.-based PR firm for future ad campaigns.

Transcript

  • 1. Marketing @
    4thGrade Career Fair
    My Job is…
  • 2. A company
    makes stuff
    that you buy
  • 3. In that company
  • 4. Are three departments
    Engineering
    Operations
    Marketing
    Design
    Organize
    Create
    Make
    Build
    Assemble
    Price
    Position
    Sell
  • 5. My Job
    Is to make you buy stuff
  • 6. The typical Buying Cycle looks like this…
    You BuyStuff
    A
    I
    Awareness
    D
    Interest
    Desire
  • 7. What Tools Do I Use ?
  • 8. Television
    Radio
    Mail
    Internet
  • 9. Interesting Samples & Concepts
  • 10. Humor You
  • 11. Shock You
  • 12. Entertain You
  • 13. Make You Look
  • 14. Demonstrate
  • 15. Surprise You
  • 16. Wow You
  • 17. Illustrate
  • 18. Educate
  • 19. Innovative
  • 20. Make You Look
  • 21. Humor
  • 22. But, sometimes mistakes happen…
    OOPS !
  • 23. Coca-Cola in Chinese=
    "Ke-kou-ke-la“
    Bite the wax tadpole
    or
    Female horse stuffed with wax
    OOPS !
  • 24. Chevrolet Nova in Spanish =
    “no-va“
    It Won’t Go
    OOPS !
  • 25. Schwepps Tonic Water in Italian =
    Water from the Toilet
    OOPS !
  • 26. Slogan translated into Spanish =
    "It won't leak in your pocket and embarrass you.”
    Translated to
    "It won't leak in your pocket and make you pregnant"
    OOPS !
  • 27. Pepsi Slogan in Chinese=
    Come alive with the Pepsi Generation
    Translated to
    Pepsi brings your ancestors back from the dead
    OOPS !
  • 28. An American T-shirt maker in Miami printed shirts in Spanish for the Pope's visit….
    They Said
    They Wanted
    "I saw the Potato"
    "I saw the Pope"
    la papa
    OOPS !
    el papa
  • 29. Baby Food in Africa
    Most companies put pictures on the label of what's inside
    OOPS !
  • 30. Scandinavian vacuum manufacturer Electrolux used the following in an American campaign …
    OOPS !
  • 31. Adios Amigos