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http://www.flickr.com/photos/flikr/<br />
CompanyCapabilities<br />Elements of value to the market<br />Regardless of industry <br />or sector, each company<br />of...
vector /ˈvɛktər/ a direction or course to be followed by an airplane, missile, or the like.<br />Innovation comes from six...
#1<br />Compete<br />CompanyCapabilities<br />The most common<br />innovation vector is the <br />augmentation of  existin...
#2<br />Combine<br />CompanyCapabilities<br />This innovation vector is <br />the creative combination <br />of existing c...
#3<br />Context<br />CompanyCapabilities<br />CompetitorCapabilities<br />When a capability is not <br />unique, one innov...
#4<br />Copy<br />CompanyCapabilities<br />CompetitorCapabilities<br />Call it a creative<br />emulation, market <br />ada...
#5<br />Create<br />CompanyCapabilities<br />CompetitorCapabilities<br />This is a true vector of<br />innovation, recogni...
#6<br />Collaborate<br />CompanyCapabilities<br />3rd PartyCapabilities<br />CompetitorCapabilities<br />Partnering to gai...
Compete<br />Context<br />Collaborate<br />Combine<br />Copy<br />Create<br />
LinkedIn Profile- Click Here<br />www.graham-mcinnes.com<br />
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6 Primary Vectors of Innovation

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Regardless of industry or sector, each company offers elements that are of interest to the market they serve. To better serve that market, the company must innovate and there are 6 Primary Vectors of Innovation,

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Transcript of "6 Primary Vectors of Innovation"

  1. 1. http://www.flickr.com/photos/flikr/<br />
  2. 2. CompanyCapabilities<br />Elements of value to the market<br />Regardless of industry <br />or sector, each company<br />offers elements that are<br />of interest to the market <br />they serve. To better serve that market, the company must innovate. <br />Success = Innovation<br />
  3. 3. vector /ˈvɛktər/ a direction or course to be followed by an airplane, missile, or the like.<br />Innovation comes from six primary vectors. <br />Surprisingly, these vectors are consistent across a wide range of company types & industries. <br />Check it out for yourself…<br />
  4. 4. #1<br />Compete<br />CompanyCapabilities<br />The most common<br />innovation vector is the <br />augmentation of existing <br />capabilities of the company<br />to provide a unique market value. <br />(Think new releases of existing product such as a new model year vehicles. Some innovation but limited) <br />
  5. 5. #2<br />Combine<br />CompanyCapabilities<br />This innovation vector is <br />the creative combination <br />of existing capabilities to <br />provide something new to the <br />market. <br />For example, using the automotive industry again, the S.U.V. combined a truck chassis with passenger capacity. <br />+<br />
  6. 6. #3<br />Context<br />CompanyCapabilities<br />CompetitorCapabilities<br />When a capability is not <br />unique, one innovation<br />vector available is to shift <br />the context of the offer by <br />repackaging or addressing a<br />different market. <br />(Think brand extension, going wholesaleor white labeling) <br />
  7. 7. #4<br />Copy<br />CompanyCapabilities<br />CompetitorCapabilities<br />Call it a creative<br />emulation, market <br />adaptation or just plain<br />‘me-too’ism, sometimes<br />playing catch up is required. <br />Copying a competitors capability is the cheap shot of innovation vectors. <br />
  8. 8. #5<br />Create<br />CompanyCapabilities<br />CompetitorCapabilities<br />This is a true vector of<br />innovation, recognizing a<br />market need and creating<br />a product or service that <br />addresses that need. <br />It can be magical if you get it right and disastrous if you get it wrong. <br />
  9. 9. #6<br />Collaborate<br />CompanyCapabilities<br />3rd PartyCapabilities<br />CompetitorCapabilities<br />Partnering to gain missing <br />capabilities is a tried and true<br />innovation vector. The challenge in selecting<br />a partner and establishing a working relationship is offset by flexibility and speed to market. <br />
  10. 10. Compete<br />Context<br />Collaborate<br />Combine<br />Copy<br />Create<br />
  11. 11. LinkedIn Profile- Click Here<br />www.graham-mcinnes.com<br />
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