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Internet Marketing 101
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Graeme Lipschitz
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Internet Marketing 101
1.
2.
What is wrong
with normal advertising?
3.
4.
That new Kotex
ad is AMAZING!
5.
1%
6.
7.
Where are we
today and where are we going?
8.
What are the
models?
9.
Cost Per Impression
10.
Age Gender Location Context Topics Interests Language
11.
When banner ads
go horribly wrong...
12.
13.
14.
15.
Remarketing helps you
catch people wo didn’t intially bite…
16.
17.
Cost Per Click
18.
Search is where
users show their intent
19.
SEM SEO
20.
*CLICK THROUGH RATE VS Quality
Score is 66% CTR*
21.
Safari Safari in Kruger Safari
in South Africa Best African Safari Namibian Safari Caprivi Strip Safari
22.
When keywords go
horribly wrong...
23.
Safari Sex with Animals Bestiality Sex
Safari
24.
Cost Per Lead
25.
!! Cost Per Acquisition
26.
Product listing ads
mean the user doesn’t even have to come to your site!
27.
You’ve got 5
seconds to make it count!
28.
In-App Advertising Tons of
inventory! Higher CTRS and post click downloads!
29.
Video games are
a $B industry, advertising in them is getting easier.
30.
The future of
online advertising is: Better Creative By Agencies Measurement by Advertisers The Users Making the Choice
31.
CONTACT US: Tel: +27
(0)21 448 8149 Email: graeme@wonderlandcollective.co.za Unit A306, Woodstock Exchange, 66 Albert Road, Woodstock. Thank you. Questions?
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