Internet Marketing 101

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A little how to on internet marketing

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Internet Marketing 101

  1. 1. What is wrong with normal advertising?
  2. 2. That new Kotex ad is AMAZING!
  3. 3. 1%
  4. 4. Where are we today and where are we going?
  5. 5. What are the models?
  6. 6. Cost Per Impression
  7. 7. Age Gender Location Context Topics Interests Language
  8. 8. When banner ads go horribly wrong...
  9. 9. Remarketing helps you catch people wo didn’t intially bite…
  10. 10. Cost Per Click
  11. 11. Search is where users show their intent
  12. 12. SEM SEO
  13. 13. *CLICK THROUGH RATE VS Quality Score is 66% CTR*
  14. 14. Safari Safari in Kruger Safari in South Africa Best African Safari Namibian Safari Caprivi Strip Safari
  15. 15. When keywords go horribly wrong...
  16. 16. Safari Sex with Animals Bestiality Sex Safari
  17. 17. Cost Per Lead
  18. 18. !! Cost Per Acquisition
  19. 19. Product listing ads mean the user doesn’t even have to come to your site!
  20. 20. You’ve got 5 seconds to make it count!
  21. 21. In-App Advertising Tons of inventory! Higher CTRS and post click downloads!
  22. 22. Video games are a $B industry, advertising in them is getting easier.
  23. 23. The future of online advertising is: Better Creative By Agencies Measurement by Advertisers The Users Making the Choice
  24. 24. CONTACT US: Tel: +27 (0)21 448 8149 Email: graeme@wonderlandcollective.co.za Unit A306, Woodstock Exchange, 66 Albert Road, Woodstock. Thank you. Questions?

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