Whoʼs on what? whoa.

Itʼs okay to feel like youʼre not on top of it.
The top 10 in-demand jobs of 2010 did not exist in 2004. Today, the total number of
Years to reach an audience
text messages sent and
of 50 million
1in 4 workers has received everyday
Todayʼs student will have 10 - exceeds the total
been with their Radio: 38 years
14 jobs by age 38.
current employer TV: 13 years population of the planet.
less than a year.
Internet: 4 years
There are over 200
iPod: 3 years There are 31 Billion searches
million registered users 1 in 2 have been
Facebook: 2 years on Google every month. In
there less than 5
on MySpace, making it 2006, there were 2.7 Billion.
years.
the 5th largest country
in the world by The amount of new technical information is 1 in 8 couples married
population. doubling every 2 years. last year met online.
From “Did You Know?”, a video by Karl Fisch | Scott McLeod | Jeff Breneman

1. What is Social Media?
2. How did we get here?
3. Why use it?

1. What is Social Media?
2. How did we get here?
3. Why use it?
5 Steps to Social Success

1. What is Social Media?
2. How did we get here?
3. Why use it?
5 Steps to Social Success
Good (& Bad) Examples

What is Social Media?
The use of electronic tools to consume,
interact with, share and discuss
information and experiences.
(party)

How did we get here?

How did we get here?
early cultural identity

How did we get here?
early cultural identity
WWII cultural identity

How did we get here?
early cultural identity
WWII cultural identity
®
mid-century identity

How did we get here?
early cultural identity
WWII cultural identity
®
mid-century identity
information age identity

How did we get here?

How did we get here?
OUT : IN :
BUILDING MYTH PROVIDING UTILITY
buying lists empowering advocates
targeting wide demos making friends and fans
traditional ads applications
B2C participation

How did we get here?
OUT : IN :
BUILDING MYTH PROVIDING UTILITY
buying lists empowering advocates
targeting wide demos making friends and fans
traditional ads applications
B2C participation

How did we get here?

How did we get here?
Participation is the new currency.
users + interaction = brand wealth

How did we get here?
Participation is the new currency.
users + interaction = brand wealth
Social media means actively meeting your
audience where they already are online,
engaging them, and getting them to participate.

How did we get here?
Participation is the new currency.

How did we get here?
Participation is the new currency.
awareness > engagement >
impression advertising social networks participants, fans, ROI
< 2006 2007, 2008 2009+
Note: Not new.

Why social media?
Social media is a public forum where
conversations related to your brand are already
Develop closer relationships Transparency builds trust and
to your customers. advocacy.
Customer service as good Helps search engine
as a house call. placement.
Social media provides an
Collaboration opportunity. Builds authority. opportunity for brands to
present a “human” face for the
As of February 2009, time spent on social networks has
company; it facilitates a
officially surpassed time spent on email. (Nielsen)
dialogue between the customer
BONUS: Industries currently ramping up online advertising in the and the brand that otherwise
recession include consumer products, telecommunications, and might not take place.

Why social media?
Social media is a public forum where
conversations related to your brand are already
Develop closer relationships Transparency builds trust and
to your customers. advocacy.
Customer service as good Helps search engine
as a house call. placement.
Social media provides an
Collaboration opportunity. Builds authority. opportunity for brands to
present a “human” face for the
As of February 2009, time spent on social networks has
company; it facilitates a
officially surpassed time spent on email. (Nielsen)
dialogue between the customer
BONUS: Industries currently ramping up online advertising in the and the brand that otherwise
recession include consumer products, telecommunications, and might not take place.

Why social media?
Social media is a public forum where
conversations related to your brand are already
Develop closer relationships Transparency builds trust and
to your customers. advocacy.
Customer service as good Helps search engine
as a house call. placement.
Social media provides an
Collaboration opportunity. Builds authority. opportunity for brands to
present a “human” face for the
As of February 2009, time spent on social networks has
company; it facilitates a
officially surpassed time spent on email. (Nielsen)
dialogue between the customer
BONUS: Industries currently ramping up online advertising in the and the brand that otherwise
recession include consumer products, telecommunications, and might not take place.

Why social media?
Social media is a public forum where
conversations related to your brand are already
Develop closer relationships Transparency builds trust and
to your customers. advocacy.
Customer service as good Helps search engine
as a house call. placement.
Social media provides an
Collaboration opportunity. Builds authority. opportunity for brands to
present a “human” face for the
As of February 2009, time spent on social networks has
company; it facilitates a
officially surpassed time spent on email. (Nielsen)
dialogue between the customer
BONUS: Industries currently ramping up online advertising in the and the brand that otherwise
recession include consumer products, telecommunications, and might not take place.

Why social media?
Social media is a public forum where
conversations related to your brand are already
Develop closer relationships Transparency builds trust and
to your customers. advocacy.
Customer service as good Helps search engine
as a house call. placement.
Social media provides an
Collaboration opportunity. Builds authority. opportunity for brands to
present a “human” face for the
As of February 2009, time spent on social networks has
company; it facilitates a
officially surpassed time spent on email. (Nielsen)
dialogue between the customer
BONUS: Industries currently ramping up online advertising in the and the brand that otherwise
recession include consumer products, telecommunications, and might not take place.

Why social media?
Social media is a public forum where
conversations related to your brand are already
Develop closer relationships Transparency builds trust and
to your customers. advocacy.
Customer service as good Helps search engine
as a house call. placement.
Social media provides an
Collaboration opportunity. Builds authority. opportunity for brands to
present a “human” face for the
As of February 2009, time spent on social networks has
company; it facilitates a
officially surpassed time spent on email. (Nielsen)
dialogue between the customer
BONUS: Industries currently ramping up online advertising in the and the brand that otherwise
recession include consumer products, telecommunications, and might not take place.

Why social media?
Social media is a public forum where
conversations related to your brand are already
Develop closer relationships Transparency builds trust and
to your customers. advocacy.
Customer service as good Helps search engine
as a house call. placement.
Social media provides an
Collaboration opportunity. Builds authority. opportunity for brands to
present a “human” face for the
As of February 2009, time spent on social networks has
company; it facilitates a
officially surpassed time spent on email. (Nielsen)
dialogue between the customer
BONUS: Industries currently ramping up online advertising in the and the brand that otherwise
recession include consumer products, telecommunications, and might not take place.

Why social media?
Social media is a public forum where
conversations related to your brand are already
Develop closer relationships Transparency builds trust and
Social media provides an
to your customers. advocacy.
opportunity for brands to
Customer service as good Helps search engine
as a house call. placement. present a “human” face for the
company; it facilitates a
Collaboration opportunity. Builds authority.
dialogue between the customer
and the brand that otherwise
As of February 2009, time spent on social networks has
might not take place.
officially surpassed time spent on email. (Nielsen)
BONUS: Industries currently ramping up online advertising in the
recession include consumer products, telecommunications, and

Why social media?
making a business case

Why social media?
21.9 million
users per month
making a business case

Why social media?
making a business case

Why social media?
91.2 million
users per month
making a business case

Why social media?
making a business case

Why social media?
19.9 million
users per month
making a business case

Buzzing Words.

Buzzing Words.
MASHUP - the combination of 2 or more existing technical
CONTENT - words, images, video, blog posts, articles, services to create a new one.
applications, etc that are published online
TAGS - descriptive keywords and or phrases published with
SOCIAL NETWORK - an online space where people with any piece of content used for search and grouping similar
similar interests or activities gather to form a community. content
They usually have a bouncy name. FRIENDS, FOLLOWERS, AND FANS - anyone who has
BLOG - any web site driven by periodic articles about a opted in to view your content or expertise as soon as you
specific topic. ie gardening, personal health, parenting, or publish it. On some networks, youʼll have many friends
logo design. whom youʼve never met in person.
MICRO-BLOG - a blog, usually hosted by a micro-blog
RSS - Really Simple Syndication. A system that allows the
service, where the posts are very short and meant to convey
user to subscribe to your content, but consume it on their
quick hits of info.
terms, usually in an RSS reader.
PODCAST - a blog where the articles are audio files, TWEET, STATUS - a single posting in Twitter or a social
downloaded and listened to by the subscriber. network, usually around140 characters.

Buzzing Words.
MASHUP - the combination of 2 or more existing technical
CONTENT - words, images, video, blog posts, articles, services to create a new one.
applications, etc that are published online
TAGS - descriptive keywords and or phrases published with
SOCIAL NETWORK - an online space where people with any piece of content used for search and grouping similar
similar interests or activities gather to form a community. content
They usually have a bouncy name. FRIENDS, FOLLOWERS, AND FANS - anyone who has
BLOG - any web site driven by periodic articles about a opted in to view your content or expertise as soon as you
specific topic. ie gardening, personal health, parenting, or publish it. On some networks, youʼll have many friends
logo design. whom youʼve never met in person.
MICRO-BLOG - a blog, usually hosted by a micro-blog
RSS - Really Simple Syndication. A system that allows the
service, where the posts are very short and meant to convey
user to subscribe to your content, but consume it on their
quick hits of info.
terms, usually in an RSS reader.
PODCAST - a blog where the articles are audio files, TWEET, STATUS - a single posting in Twitter or a social
downloaded and listened to by the subscriber. network, usually around140 characters.

Buzzing Words.
MASHUP - the combination of 2 or more existing technical
CONTENT - words, images, video, blog posts, articles, services to create a new one.
applications, etc that are published online
TAGS - descriptive keywords and or phrases published with
SOCIAL NETWORK - an online space where people with any piece of content used for search and grouping similar
similar interests or activities gather to form a community. content
They usually have a bouncy name. FRIENDS, FOLLOWERS, AND FANS - anyone who has
BLOG - any web site driven by periodic articles about a opted in to view your content or expertise as soon as you
specific topic. ie gardening, personal health, parenting, or publish it. On some networks, youʼll have many friends
logo design. whom youʼve never met in person.
MICRO-BLOG - a blog, usually hosted by a micro-blog
RSS - Really Simple Syndication. A system that allows the
service, where the posts are very short and meant to convey
user to subscribe to your content, but consume it on their
quick hits of info.
terms, usually in an RSS reader.
PODCAST - a blog where the articles are audio files, TWEET, STATUS - a single posting in Twitter or a social
downloaded and listened to by the subscriber. network, usually around140 characters.

Buzzing Words.
MASHUP - the combination of 2 or more existing technical
CONTENT - words, images, video, blog posts, articles, services to create a new one.
applications, etc that are published online
TAGS - descriptive keywords and or phrases published with
SOCIAL NETWORK - an online space where people with any piece of content used for search and grouping similar
similar interests or activities gather to form a community. content
They usually have a bouncy name. FRIENDS, FOLLOWERS, AND FANS - anyone who has
BLOG - any web site driven by periodic articles about a opted in to view your content or expertise as soon as you
specific topic. ie gardening, personal health, parenting, or publish it. On some networks, youʼll have many friends
logo design. whom youʼve never met in person.
MICRO-BLOG - a blog, usually hosted by a micro-blog
RSS - Really Simple Syndication. A system that allows the
service, where the posts are very short and meant to convey
user to subscribe to your content, but consume it on their
quick hits of info.
terms, usually in an RSS reader.
PODCAST - a blog where the articles are audio files, TWEET, STATUS - a single posting in Twitter or a social
downloaded and listened to by the subscriber. network, usually around140 characters.

Buzzing Words.
MASHUP - the combination of 2 or more existing technical
CONTENT - words, images, video, blog posts, articles, services to create a new one.
applications, etc that are published online
TAGS - descriptive keywords and or phrases published with
SOCIAL NETWORK - an online space where people with any piece of content used for search and grouping similar
similar interests or activities gather to form a community. content
They usually have a bouncy name. FRIENDS, FOLLOWERS, AND FANS - anyone who has
BLOG - any web site driven by periodic articles about a opted in to view your content or expertise as soon as you
specific topic. ie gardening, personal health, parenting, or publish it. On some networks, youʼll have many friends
logo design. whom youʼve never met in person.
MICRO-BLOG - a blog, usually hosted by a micro-blog
RSS - Really Simple Syndication. A system that allows the
service, where the posts are very short and meant to convey
user to subscribe to your content, but consume it on their
quick hits of info.
terms, usually in an RSS reader.
PODCAST - a blog where the articles are audio files, TWEET, STATUS - a single posting in Twitter or a social
downloaded and listened to by the subscriber. network, usually around140 characters.

Buzzing Words.
MASHUP - the combination of 2 or more existing technical
CONTENT - words, images, video, blog posts, articles, services to create a new one.
applications, etc that are published online
TAGS - descriptive keywords and or phrases published with
SOCIAL NETWORK - an online space where people with any piece of content used for search and grouping similar
similar interests or activities gather to form a community. content
They usually have a bouncy name. FRIENDS, FOLLOWERS, AND FANS - anyone who has
BLOG - any web site driven by periodic articles about a opted in to view your content or expertise as soon as you
specific topic. ie gardening, personal health, parenting, or publish it. On some networks, youʼll have many friends
logo design. whom youʼve never met in person.
MICRO-BLOG - a blog, usually hosted by a micro-blog
RSS - Really Simple Syndication. A system that allows the
service, where the posts are very short and meant to convey
user to subscribe to your content, but consume it on their
quick hits of info.
terms, usually in an RSS reader.
PODCAST - a blog where the articles are audio files, TWEET, STATUS - a single posting in Twitter or a social
downloaded and listened to by the subscriber. network, usually around140 characters.

Buzzing Words.
MASHUP - the combination of 2 or more existing technical
CONTENT - words, images, video, blog posts, articles, services to create a new one.
applications, etc that are published online
TAGS - descriptive keywords and or phrases published with
SOCIAL NETWORK - an online space where people with any piece of content used for search and grouping similar
similar interests or activities gather to form a community. content
They usually have a bouncy name. FRIENDS, FOLLOWERS, AND FANS - anyone who has
BLOG - any web site driven by periodic articles about a opted in to view your content or expertise as soon as you
specific topic. ie gardening, personal health, parenting, or publish it. On some networks, youʼll have many friends
logo design. whom youʼve never met in person.
MICRO-BLOG - a blog, usually hosted by a micro-blog
RSS - Really Simple Syndication. A system that allows the
service, where the posts are very short and meant to convey
user to subscribe to your content, but consume it on their
quick hits of info.
terms, usually in an RSS reader.
PODCAST - a blog where the articles are audio files, TWEET, STATUS - a single posting in Twitter or a social
downloaded and listened to by the subscriber. network, usually around140 characters.

RSS Reader
Buzzing Words.
MASHUP - the combination of 2 or more existing technical
CONTENT - words, images, video, blog posts, articles, services to create a new one.
applications, etc that are published online
TAGS - descriptive keywords and or phrases published with
SOCIAL NETWORK - an online space where people with any piece of content used for search and grouping similar
similar interests or activities gather to form a community. content
They usually have a bouncy name. FRIENDS, FOLLOWERS, AND FANS - anyone who has
BLOG - any web site driven by periodic articles about a opted in to view your content or expertise as soon as you
specific topic. ie gardening, personal health, parenting, or publish it. On some networks, youʼll have many friends
logo design. whom youʼve never met in person.
MICRO-BLOG - a blog, usually hosted by a micro-blog
RSS - Really Simple Syndication. A system that allows the
service, where the posts are very short and meant to convey
user to subscribe to your content, but consume it on their
quick hits of info.
terms, usually in an RSS reader.
PODCAST - a blog where the articles are audio files, TWEET, STATUS - a single posting in Twitter or a social
downloaded and listened to by the subscriber. network, usually around140 characters.

Buzzing Words.
MASHUP - the combination of 2 or more existing technical
CONTENT - words, images, video, blog posts, articles, services to create a new one.
applications, etc that are published online
TAGS - descriptive keywords and or phrases published with
SOCIAL NETWORK - an online space where people with any piece of content used for search and grouping similar
similar interests or activities gather to form a community. content
They usually have a bouncy name. FRIENDS, FOLLOWERS, AND FANS - anyone who has
BLOG - any web site driven by periodic articles about a opted in to view your content or expertise as soon as you
specific topic. ie gardening, personal health, parenting, or publish it. On some networks, youʼll have many friends
logo design. whom youʼve never met in person.
MICRO-BLOG - a blog, usually hosted by a micro-blog
RSS - Really Simple Syndication. A system that allows the
service, where the posts are very short and meant to convey
user to subscribe to your content, but consume it on their
quick hits of info.
terms, usually in an RSS reader.
PODCAST - a blog where the articles are audio files, TWEET, STATUS - a single posting in Twitter or a social
downloaded and listened to by the subscriber. network, usually around140 characters.

Types of social media

Types of social media

Types of social media

Types of social media
COMMUNICATION MULTIMEDIA
Blogs: Wordpress, TypePad, Blogger Photo Sharing: Flickr
Microblogs: Twitter, Facebook status Video Sharing: YouTube, Vimeo
Social Networks: Facebook, LinkedIn, MySpace, Livecasting: Ustream, Mogulus, Justin.tv
Events: Upcoming.org, Eventful, Meetup Audio & Music Sharing: Pandora, Blip.fm, iTunes
COLLABORATION ENTERTAINMENT
Wikis: Wikipedia, AboutUs.org Virtual Worlds: Second Life
Social Bookmarking: Delicious, Digg, Yahoo! Buzz Online gaming: World of Warcraft
Opinion Sites: Epinions, Amazon reviews, Yelp Game sharing: Miniclip.com

COMMUNICATION
Blogs: Wordpress, TypePad, Blogger
Microblogs: Twitter, Facebook status
Social Networks: Facebook, LinkedIn, MySpace,
Events: Upcoming.org, Eventful, Meetup

COMMUNICATION
Blogs: Wordpress, TypePad, Blogger
Microblogs: Twitter, Facebook status
Social Networks: Facebook, LinkedIn, MySpace,
Events: Upcoming.org, Eventful, Meetup

COMMUNICATION
Blogs: Wordpress, TypePad, Blogger
Microblogs: Twitter, Facebook status
Social Networks: Facebook, LinkedIn, MySpace,
Events: Upcoming.org, Eventful, Meetup
Demo of social features

COMMUNICATION
Blogs: Wordpress, TypePad, Blogger
Microblogs: Twitter, Facebook status
Social Networks: Facebook, LinkedIn, MySpace,
Events: Upcoming.org, Eventful, Meetup
BLOG
Demo of social features

COMMUNICATION
Blogs: Wordpress, TypePad, Blogger
Microblogs: Twitter, Facebook status
Social Networks: Facebook, LinkedIn, MySpace,
Events: Upcoming.org, Eventful, Meetup
BLOG
Demo of social features

COMMUNICATION
Blogs: Wordpress, TypePad, Blogger
Microblogs: Twitter, Facebook status
Social Networks: Facebook, LinkedIn, MySpace,
Events: Upcoming.org, Eventful, Meetup
BLOG
Demo of social features

COMMUNICATION
Blogs: Wordpress, TypePad, Blogger
Microblogs: Twitter, Facebook status
Social Networks: Facebook, LinkedIn, MySpace,
Events: Upcoming.org, Eventful, Meetup
BLOG
Demo of social features

COMMUNICATION
Blogs: Wordpress, TypePad, Blogger
Microblogs: Twitter, Facebook status
Social Networks: Facebook, LinkedIn, MySpace,
Events: Upcoming.org, Eventful, Meetup
Demo of social features

COMMUNICATION
Blogs: Wordpress, TypePad, Blogger
Microblogs: Twitter, Facebook status
Social Networks: Facebook, LinkedIn, MySpace,
Events: Upcoming.org, Eventful, Meetup
Demo of social features

COMMUNICATION
Blogs: Wordpress, TypePad, Blogger
Microblogs: Twitter, Facebook status
Social Networks: Facebook, LinkedIn, MySpace,
Events: Upcoming.org, Eventful, Meetup
Demo of social features

Types of social media
COMMUNICATION
Blogs: Wordpress, TypePad, Blogger
Microblogs: Twitter, Facebook status
Social Networks: Facebook, LinkedIn, MySpace,
Events: Upcoming.org, Eventful, Meetup

Types of social media
COMMUNICATION MULTIMEDIA
Blogs: Wordpress, TypePad, Blogger Photo Sharing: Flickr
Microblogs: Twitter, Facebook status Video Sharing: YouTube, Vimeo
Social Networks: Facebook, LinkedIn, MySpace, Livecasting: Ustream, Mogulus, Justin.tv
Events: Upcoming.org, Eventful, Meetup Audio & Music Sharing: Pandora, Blip.fm, iTunes
COLLABORATION ENTERTAINMENT
Wikis: Wikipedia, AboutUs.org Virtual Worlds: Second Life
Social Bookmarking: Delicious, Digg, Yahoo! Buzz Online gaming: World of Warcraft
Opinion Sites: Epinions, Amazon reviews, Yelp Game sharing: Miniclip.com

MULTIMEDIA
Photo Sharing: Flickr
Video Sharing: YouTube, Vimeo
Livecasting: Ustream, Mogulus, Justin.tv
Audio & Music Sharing: Pandora, Blip.fm, iTunes

MULTIMEDIA
Photo Sharing: Flickr
Video Sharing: YouTube, Vimeo
Livecasting: Ustream, Mogulus, Justin.tv
Audio & Music Sharing: Pandora, Blip.fm, iTunes

MULTIMEDIA
Photo Sharing: Flickr
Video Sharing: YouTube, Vimeo
Livecasting: Ustream, Mogulus, Justin.tv
Audio & Music Sharing: Pandora, Blip.fm, iTunes
Demo of social features

MULTIMEDIA
Photo Sharing: Flickr
Video Sharing: YouTube, Vimeo
Livecasting: Ustream, Mogulus, Justin.tv
Audio & Music Sharing: Pandora, Blip.fm, iTunes
Demo of social features

MULTIMEDIA
Photo Sharing: Flickr
Video Sharing: YouTube, Vimeo
Livecasting: Ustream, Mogulus, Justin.tv
Audio & Music Sharing: Pandora, Blip.fm, iTunes
Demo of social features

MULTIMEDIA
Photo Sharing: Flickr
Video Sharing: YouTube, Vimeo
Livecasting: Ustream, Mogulus, Justin.tv
Audio & Music Sharing: Pandora, Blip.fm, iTunes
Demo of social features

MULTIMEDIA
Photo Sharing: Flickr
Video Sharing: YouTube, Vimeo
Livecasting: Ustream, Mogulus, Justin.tv
Audio & Music Sharing: Pandora, Blip.fm, iTunes
Demo of social features

MULTIMEDIA
Photo Sharing: Flickr
Video Sharing: YouTube, Vimeo
Livecasting: Ustream, Mogulus, Justin.tv
Audio & Music Sharing: Pandora, Blip.fm, iTunes
Demo of social features

MULTIMEDIA
Photo Sharing: Flickr
Video Sharing: YouTube, Vimeo
Livecasting: Ustream, Mogulus, Justin.tv
Audio & Music Sharing: Pandora, Blip.fm, iTunes
Demo of social features

MULTIMEDIA
Photo Sharing: Flickr
Video Sharing: YouTube, Vimeo
Livecasting: Ustream, Mogulus, Justin.tv
Audio & Music Sharing: Pandora, Blip.fm, iTunes
Demo of social features

MULTIMEDIA
Photo Sharing: Flickr
Video Sharing: YouTube, Vimeo
Livecasting: Ustream, Mogulus, Justin.tv
Audio & Music Sharing: Pandora, Blip.fm, iTunes
Demo of social features

MULTIMEDIA
Photo Sharing: Flickr
Video Sharing: YouTube, Vimeo
Livecasting: Ustream, Mogulus, Justin.tv
Audio & Music Sharing: Pandora, Blip.fm, iTunes
Demo of social features

MULTIMEDIA
Photo Sharing: Flickr
Video Sharing: YouTube, Vimeo
Livecasting: Ustream, Mogulus, Justin.tv
Audio & Music Sharing: Pandora, Blip.fm, iTunes
Demo of social features

Types of social media
MULTIMEDIA
Photo Sharing: Flickr
Video Sharing: YouTube, Vimeo
Livecasting: Ustream, Mogulus, Justin.tv
Audio & Music Sharing: Pandora, Blip.fm, iTunes

Types of social media
COMMUNICATION MULTIMEDIA
Blogs: Wordpress, TypePad, Blogger Photo Sharing: Flickr
Microblogs: Twitter, Facebook status Video Sharing: YouTube, Vimeo
Social Networks: Facebook, LinkedIn, MySpace, Livecasting: Ustream, Mogulus, Justin.tv
Events: Upcoming.org, Eventful, Meetup Audio & Music Sharing: Pandora, Blip.fm, iTunes
COLLABORATION ENTERTAINMENT
Wikis: Wikipedia, AboutUs.org Virtual Worlds: Second Life
Social Bookmarking: Delicious, Digg, Yahoo! Buzz Online gaming: World of Warcraft
Opinion Sites: Epinions, Amazon reviews, Yelp Game sharing: Miniclip.com

COLLABORATION
Wikis: Wikipedia, AboutUs.org
Social Bookmarking: Delicious, Digg, Yahoo! Buzz
Opinion Sites: Epinions, Amazon reviews, Yelp

del.icio.us
COLLABORATION
Wikis: Wikipedia, AboutUs.org
Social Bookmarking: Delicious, Digg, Yahoo! Buzz
Opinion Sites: Epinions, Amazon reviews, Yelp

Types of social media
COLLABORATION
Wikis: Wikipedia, AboutUs.org
Social Bookmarking: Delicious, Digg, Yahoo! Buzz
Opinion Sites: Epinions, Amazon reviews, Yelp

Types of social media
COMMUNICATION MULTIMEDIA
Blogs: Wordpress, TypePad, Blogger Photo Sharing: Flickr
Microblogs: Twitter, Facebook status Video Sharing: YouTube, Vimeo
Social Networks: Facebook, LinkedIn, MySpace, Livecasting: Ustream, Mogulus, Justin.tv
Events: Upcoming.org, Eventful, Meetup Audio & Music Sharing: Pandora, Blip.fm, iTunes
COLLABORATION ENTERTAINMENT
Wikis: Wikipedia, AboutUs.org Virtual Worlds: Second Life
Social Bookmarking: Delicious, Digg, Yahoo! Buzz Online gaming: World of Warcraft
Opinion Sites: Epinions, Amazon reviews, Yelp Game sharing: Miniclip.com

ENTERTAINMENT
Virtual Worlds: Second Life
Online gaming: World of Warcraft
Game sharing: Miniclip.com

ENTERTAINMENT
Virtual Worlds: Second Life
Online gaming: World of Warcraft
Game sharing: Miniclip.com

Types of social media
COLLABORATION ENTERTAINMENT
Wikis: Wikipedia, AboutUs.org Virtual Worlds: Second Life
Social Bookmarking: Delicious, Digg, Yahoo! Buzz Online gaming: World of Warcraft
Opinion Sites: Epinions, Amazon reviews, Yelp Game sharing: Miniclip.com

Types of social media
COMMUNICATION MULTIMEDIA
Blogs: Wordpress, TypePad, Blogger Photo Sharing: Flickr
Microblogs: Twitter, Facebook status Video Sharing: YouTube, Vimeo
Social Networks: Facebook, LinkedIn, MySpace, Livecasting: Ustream, Mogulus, Justin.tv
Events: Upcoming.org, Eventful, Meetup Audio & Music Sharing: Pandora, Blip.fm, iTunes
COLLABORATION ENTERTAINMENT
Wikis: Wikipedia, AboutUs.org Virtual Worlds: Second Life
Social Bookmarking: Delicious, Digg, Yahoo! Buzz Online gaming: World of Warcraft
Opinion Sites: Epinions, Amazon reviews, Yelp Game sharing: Miniclip.com

How to get started?

5 steps to Social Success

5 steps to Social Success
1. Lurk

5 steps to Social Success

5 steps to Social Success
http://search.twitter.com

5 steps to Social Success

5 steps to Social Success
Facebook Search

5 steps to Social Success

5 steps to Social Success
2. Profile

5 steps to Social Success

5 steps to Social Success
del.icio.us

5 steps to Social Success

5 steps to Social Success
3. Content

5 steps to Social Success

5 steps to Social Success
Mon Tue Wed Thur Fri
✓ blog post ✓ 6 tweets ✓ 2 tweets ✓ blog post ✓ fav 2 videos on
✓ 4 tweets ✓ bookmark 1 story ✓ bookmark 3 story ✓ 4 tweets YouTube
✓ bookmark 3 stories ✓ share 2 stories on ✓ share 1 video on ✓ share 2 stories on ✓ 10 tweets for Follow
✓ share 2 stories on Facebook Facebook Facebook Friday
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5 steps to Social Success

5 steps to Social Success
4. Blog

5 steps to Social Success

5 steps to Social Success
5. Syndicate

5 steps to Social Success

5 steps to Social Success

5.1 steps to Social Success

5.1 steps to Social Success
(5.1 Measure)

5.1 steps to Social Success
Measurement Tools
Twitalyzer
How are the conversations
Google Analytics
matching up with what you PostRank
XINU
Radian6
Sentiment Metrics
Cision

Who is doing this well?

Hello, weʼre
actors. :(

Love to hate.
:(

A social gift from GB.

Schedule your tweets
for future release.
GB <3 you.
So we gave you Twuffer, the
tweet buffer.
Registered Users: 10,816
Tweets Entered: 162,381
Tweets Sent: 156,404

If you approach every channel with the intent to add value,
you cant go wrong. People will push your brand and

If you approach every channel with the intent to add value,
you cant go wrong. People will push your brand and
Decide to attack a project socially, develop
a plan, and stick to it. Bite it off in
manageable chunks.

If you approach every channel with the intent to add value,
you cant go wrong. People will push your brand and
Decide to attack a project socially, develop
a plan, and stick to it. Bite it off in
manageable chunks.
Your agency can help.

Thank you.
GradyBritton.com
twitter.com/GradyBritton For my card, txt:
facebook.com/GradyBritton DAYN to 50500