Demystifying Social Media

Whoʼs on what? whoa.

Itʼs okay to feel like youʼre not on top of it. The top 10 in-demand jobs of 2010 did not exist in 2004. Today, the total number of Years to reach an audience text messages sent and of 50 million 1in 4 workers has received everyday Todayʼs student will have 10 - exceeds the total been with their Radio: 38 years 14 jobs by age 38. current employer TV: 13 years population of the planet. less than a year. Internet: 4 years There are over 200 iPod: 3 years There are 31 Billion searches million registered users 1 in 2 have been Facebook: 2 years on Google every month. In there less than 5 on MySpace, making it 2006, there were 2.7 Billion. years. the 5th largest country in the world by The amount of new technical information is 1 in 8 couples married population. doubling every 2 years. last year met online. From “Did You Know?”, a video by Karl Fisch | Scott McLeod | Jeff Breneman

1. What is Social Media? 2. How did we get here? 3. Why use it?

1. What is Social Media? 2. How did we get here? 3. Why use it? 5 Steps to Social Success

1. What is Social Media? 2. How did we get here? 3. Why use it? 5 Steps to Social Success Good (& Bad) Examples

What is Social Media? The use of electronic tools to consume, interact with, share and discuss information and experiences. (party)

How did we get here?

How did we get here? early cultural identity

How did we get here? early cultural identity WWII cultural identity

How did we get here? early cultural identity WWII cultural identity ® mid-century identity

How did we get here? early cultural identity WWII cultural identity ® mid-century identity information age identity

How did we get here? OUT : IN : BUILDING MYTH PROVIDING UTILITY buying lists empowering advocates targeting wide demos making friends and fans traditional ads applications B2C participation

How did we get here? Participation is the new currency. users + interaction = brand wealth

How did we get here? Participation is the new currency. users + interaction = brand wealth Social media means actively meeting your audience where they already are online, engaging them, and getting them to participate.

How did we get here? Participation is the new currency.

How did we get here? Participation is the new currency. awareness > engagement > impression advertising social networks participants, fans, ROI < 2006 2007, 2008 2009+ Note: Not new.

Why social media? Social media is a public forum where conversations related to your brand are already Develop closer relationships Transparency builds trust and to your customers. advocacy. Customer service as good Helps search engine as a house call. placement. Social media provides an Collaboration opportunity. Builds authority. opportunity for brands to present a “human” face for the As of February 2009, time spent on social networks has company; it facilitates a ofﬁcially surpassed time spent on email. (Nielsen) dialogue between the customer BONUS: Industries currently ramping up online advertising in the and the brand that otherwise recession include consumer products, telecommunications, and might not take place.

Why social media? Social media is a public forum where conversations related to your brand are already Develop closer relationships Transparency builds trust and Social media provides an to your customers. advocacy. opportunity for brands to Customer service as good Helps search engine as a house call. placement. present a “human” face for the company; it facilitates a Collaboration opportunity. Builds authority. dialogue between the customer and the brand that otherwise As of February 2009, time spent on social networks has might not take place. ofﬁcially surpassed time spent on email. (Nielsen) BONUS: Industries currently ramping up online advertising in the recession include consumer products, telecommunications, and

Why social media? making a business case

Why social media? 21.9 million users per month making a business case

Buzzing Words.

Buzzing Words. MASHUP - the combination of 2 or more existing technical CONTENT - words, images, video, blog posts, articles, services to create a new one. applications, etc that are published online TAGS - descriptive keywords and or phrases published with SOCIAL NETWORK - an online space where people with any piece of content used for search and grouping similar similar interests or activities gather to form a community. content They usually have a bouncy name. FRIENDS, FOLLOWERS, AND FANS - anyone who has BLOG - any web site driven by periodic articles about a opted in to view your content or expertise as soon as you specific topic. ie gardening, personal health, parenting, or publish it. On some networks, youʼll have many friends logo design. whom youʼve never met in person. MICRO-BLOG - a blog, usually hosted by a micro-blog RSS - Really Simple Syndication. A system that allows the service, where the posts are very short and meant to convey user to subscribe to your content, but consume it on their quick hits of info. terms, usually in an RSS reader. PODCAST - a blog where the articles are audio files, TWEET, STATUS - a single posting in Twitter or a social downloaded and listened to by the subscriber. network, usually around140 characters.

RSS Reader Buzzing Words. MASHUP - the combination of 2 or more existing technical CONTENT - words, images, video, blog posts, articles, services to create a new one. applications, etc that are published online TAGS - descriptive keywords and or phrases published with SOCIAL NETWORK - an online space where people with any piece of content used for search and grouping similar similar interests or activities gather to form a community. content They usually have a bouncy name. FRIENDS, FOLLOWERS, AND FANS - anyone who has BLOG - any web site driven by periodic articles about a opted in to view your content or expertise as soon as you specific topic. ie gardening, personal health, parenting, or publish it. On some networks, youʼll have many friends logo design. whom youʼve never met in person. MICRO-BLOG - a blog, usually hosted by a micro-blog RSS - Really Simple Syndication. A system that allows the service, where the posts are very short and meant to convey user to subscribe to your content, but consume it on their quick hits of info. terms, usually in an RSS reader. PODCAST - a blog where the articles are audio files, TWEET, STATUS - a single posting in Twitter or a social downloaded and listened to by the subscriber. network, usually around140 characters.

Buzzing Words. MASHUP - the combination of 2 or more existing technical CONTENT - words, images, video, blog posts, articles, services to create a new one. applications, etc that are published online TAGS - descriptive keywords and or phrases published with SOCIAL NETWORK - an online space where people with any piece of content used for search and grouping similar similar interests or activities gather to form a community. content They usually have a bouncy name. FRIENDS, FOLLOWERS, AND FANS - anyone who has BLOG - any web site driven by periodic articles about a opted in to view your content or expertise as soon as you specific topic. ie gardening, personal health, parenting, or publish it. On some networks, youʼll have many friends logo design. whom youʼve never met in person. MICRO-BLOG - a blog, usually hosted by a micro-blog RSS - Really Simple Syndication. A system that allows the service, where the posts are very short and meant to convey user to subscribe to your content, but consume it on their quick hits of info. terms, usually in an RSS reader. PODCAST - a blog where the articles are audio files, TWEET, STATUS - a single posting in Twitter or a social downloaded and listened to by the subscriber. network, usually around140 characters.

Types of social media

Types of social media COMMUNICATION MULTIMEDIA Blogs: Wordpress, TypePad, Blogger Photo Sharing: Flickr Microblogs: Twitter, Facebook status Video Sharing: YouTube, Vimeo Social Networks: Facebook, LinkedIn, MySpace, Livecasting: Ustream, Mogulus, Justin.tv Events: Upcoming.org, Eventful, Meetup Audio & Music Sharing: Pandora, Blip.fm, iTunes COLLABORATION ENTERTAINMENT Wikis: Wikipedia, AboutUs.org Virtual Worlds: Second Life Social Bookmarking: Delicious, Digg, Yahoo! Buzz Online gaming: World of Warcraft Opinion Sites: Epinions, Amazon reviews, Yelp Game sharing: Miniclip.com

COMMUNICATION Blogs: Wordpress, TypePad, Blogger Microblogs: Twitter, Facebook status Social Networks: Facebook, LinkedIn, MySpace, Events: Upcoming.org, Eventful, Meetup

COMMUNICATION Blogs: Wordpress, TypePad, Blogger Microblogs: Twitter, Facebook status Social Networks: Facebook, LinkedIn, MySpace, Events: Upcoming.org, Eventful, Meetup Demo of social features

COMMUNICATION Blogs: Wordpress, TypePad, Blogger Microblogs: Twitter, Facebook status Social Networks: Facebook, LinkedIn, MySpace, Events: Upcoming.org, Eventful, Meetup BLOG Demo of social features

COMMUNICATION Blogs: Wordpress, TypePad, Blogger Microblogs: Twitter, Facebook status Social Networks: Facebook, LinkedIn, MySpace, Events: Upcoming.org, Eventful, Meetup Demo of social features

Types of social media COMMUNICATION Blogs: Wordpress, TypePad, Blogger Microblogs: Twitter, Facebook status Social Networks: Facebook, LinkedIn, MySpace, Events: Upcoming.org, Eventful, Meetup

MULTIMEDIA Photo Sharing: Flickr Video Sharing: YouTube, Vimeo Livecasting: Ustream, Mogulus, Justin.tv Audio & Music Sharing: Pandora, Blip.fm, iTunes

MULTIMEDIA Photo Sharing: Flickr Video Sharing: YouTube, Vimeo Livecasting: Ustream, Mogulus, Justin.tv Audio & Music Sharing: Pandora, Blip.fm, iTunes Demo of social features

Types of social media MULTIMEDIA Photo Sharing: Flickr Video Sharing: YouTube, Vimeo Livecasting: Ustream, Mogulus, Justin.tv Audio & Music Sharing: Pandora, Blip.fm, iTunes

COLLABORATION Wikis: Wikipedia, AboutUs.org Social Bookmarking: Delicious, Digg, Yahoo! Buzz Opinion Sites: Epinions, Amazon reviews, Yelp

del.icio.us COLLABORATION Wikis: Wikipedia, AboutUs.org Social Bookmarking: Delicious, Digg, Yahoo! Buzz Opinion Sites: Epinions, Amazon reviews, Yelp

Types of social media COLLABORATION Wikis: Wikipedia, AboutUs.org Social Bookmarking: Delicious, Digg, Yahoo! Buzz Opinion Sites: Epinions, Amazon reviews, Yelp

ENTERTAINMENT Virtual Worlds: Second Life Online gaming: World of Warcraft Game sharing: Miniclip.com

Types of social media COLLABORATION ENTERTAINMENT Wikis: Wikipedia, AboutUs.org Virtual Worlds: Second Life Social Bookmarking: Delicious, Digg, Yahoo! Buzz Online gaming: World of Warcraft Opinion Sites: Epinions, Amazon reviews, Yelp Game sharing: Miniclip.com

How to get started?

5 steps to Social Success

5 steps to Social Success 1. Lurk

5 steps to Social Success http://search.twitter.com

5 steps to Social Success Facebook Search

5 steps to Social Success 2. Profile

5 steps to Social Success del.icio.us

5 steps to Social Success 3. Content

5 steps to Social Success Mon Tue Wed Thur Fri ✓ blog post ✓ 6 tweets ✓ 2 tweets ✓ blog post ✓ fav 2 videos on ✓ 4 tweets ✓ bookmark 1 story ✓ bookmark 3 story ✓ 4 tweets YouTube ✓ bookmark 3 stories ✓ share 2 stories on ✓ share 1 video on ✓ share 2 stories on ✓ 10 tweets for Follow ✓ share 2 stories on Facebook Facebook Facebook Friday Facebook ✓ share 2 videos on

5 steps to Social Success 4. Blog

5 steps to Social Success 5. Syndicate

5.1 steps to Social Success

5.1 steps to Social Success (5.1 Measure)

5.1 steps to Social Success Measurement Tools Twitalyzer How are the conversations Google Analytics matching up with what you PostRank XINU Radian6 Sentiment Metrics Cision

Who is doing this well?

Hello, weʼre actors. :(

Love to hate. :(

A social gift from GB.

Schedule your tweets for future release. GB <3 you. So we gave you Twuffer, the tweet buffer. Registered Users: 10,816 Tweets Entered: 162,381 Tweets Sent: 156,404

If you approach every channel with the intent to add value, you cant go wrong. People will push your brand and

If you approach every channel with the intent to add value, you cant go wrong. People will push your brand and Decide to attack a project socially, develop a plan, and stick to it. Bite it off in manageable chunks.

If you approach every channel with the intent to add value, you cant go wrong. People will push your brand and Decide to attack a project socially, develop a plan, and stick to it. Bite it off in manageable chunks. Your agency can help.

Thank you. GradyBritton.com twitter.com/GradyBritton For my card, txt: facebook.com/GradyBritton DAYN to 50500

Demystifying Social Media

by Grady Britton on Jun 26, 2009

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Demystifying Social Media — Presentation Transcript