OTCA & MSU Advertising Association
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OTCA & MSU Advertising Association

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MSU Advertising Presentation

MSU Advertising Presentation

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Transcript

  • 1. THE JOB SEARCH & HOW TO GET THERE
  • 2. WHAT WEWILL COVER: You as an Advertising Student Internship Experience My Story How to Get a Job OTCA & Intern Program
  • 3. Lets Take a Poll # of Creative Track Students # of Account Track Students
  • 4. QUESTIONS What are your fears about getting a job or internship? What do you think you have to offer the job market asan advertising student?
  • 5. LET ME TELL YOU...
  • 6. VERSATILITY Design Experience Public Relations Writing Copy Editing Campaign Work Social Media Photography
  • 7. THESE THINGS ARE WHAT MAKE YOU STAND OUT
  • 8. THIS IS YOUR KEY TO A JOB
  • 9. BUT WHAT’S THE CATCH?
  • 10. IT IS ALL ABOUT HOW YOU EXECUTE
  • 11. PEOPLE SAY COLLEGE IS THEBEST TIME OF YOUR LIFESO...
  • 12. TAKE LOTS OF CHANCES MAKE LOTS OF MOVESYOU MISS 100% OF THE SHOTS YOU DON’T TAKE - WAYNE GRETZKY
  • 13. SCARED?You don’t have time to be.Take a chance.
  • 14. Poll:How many of you have taken aninternship?How many of you are seniors and havecompleted or are completing more than1 internship?
  • 15. EXPERIENCE IS THE KEYTO GETTING A JOB.
  • 16. BUT WHAT IF YOU DON’TKNOW WHAT YOU WANT TODO?OR WHAT KIND OF INTERNSHIP YOU WANT...
  • 17. THINK OF IT THIS WAY... INTERNING IS LIKE DATING - IT’S NOT ALWAYS LOVE AT FIRST SIGHT
  • 18. SO YOUBECOME ANINTERN Go above and beyond Set goals Don’t miss an opportunity Do things that scare you Offer help, work from home - BE THE BEST
  • 19. Set the Bar Stand out. Get to work early. Get to know people. Ask questions. Create. Speak Up!
  • 20. Don’t get theUNPAID INTERN SYNDROME “I don’t get paid so I can....”
  • 21. Your boss is watching you,and their recommendation ispriceless
  • 22. INTERNSHIPS = SKILL SET DEVELOPMENT = NETWORKING = JOB OPPORTUNITIES
  • 23. WITHOUT THEM... ALL YOUHAVE IS A PIECE OF PAPERFROM MSU
  • 24. So you’re graduating...now what
  • 25. Identify your strengthsPursue your passionsBelieve in yourselfTalk to EVERYONENetwork
  • 26. The Job Search Begins...My Story
  • 27. ABOUT ME
  • 28. College LifeWharton Center for Performing ArtsDance Department AssistantMichael Patrick ShielsOrchesis DanceAlpha Omicron PiPart Time Jobs
  • 29. My First “Real” interview...and what went wrong Unprepared Lack of knowledge of their company Poor choice of questions Lack of confidence, didn’t know my strengths Total flop
  • 30. So I tookanotherinternshipWelcome to:Old Town Commercial Association
  • 31. What I did. Worked 3 jobs Put on a Festival Met people Came in early, stayed late Worked from home Took advantage of everopportunity. Pushed myself
  • 32. And then it happened...
  • 33. I FOUND MY PASSION
  • 34. Things appeared to be fallinginto place The Job Opening The connection I applied Meanwhile offered a ‘full time’ low wage job Got the interview Played every move carefully
  • 35. I was beginning to believe....
  • 36. ...that I was going to get ajob
  • 37. And then the unexpected happened:
  • 38. I landed TWO jobs :)
  • 39. So how do you get a job...better yetthat perfect job?
  • 40. Things to live by Follow your gut Believe in yourself Articulate your beliefs, passions and goals clearly:people are listening Never ever give up
  • 41. RESUME TIPS FROM THEEMPLOYERDesign your resume (Expected from the younger generation)Don’t have errors on your resumeDon’t design it on two pages if you don’t need itSaving your files (creating the presentation)Online Portfolios (careful how you “brand” yourself)
  • 42. CREATIVE
  • 43. TYPICAL
  • 44. So you got the interview
  • 45. Make sure you...DO YOUR RESEARCH
  • 46. WebsiteGoogle NewsFacebookTwitterYoutubeLinkedIn
  • 47. The DefiningQuestion:“What can you tell me about our organization?”
  • 48. Additional Tips Practice interview questions Get a suit and dry clean it. Better to overdress thenunderdress. Present yourself as though you are representing the company Prepare something to show them - portfolio
  • 49. The casual interview mistakes You know the company You know the interviewer It’s a phone interviewNEVER TAKE ANYTHING FOR GRANTED
  • 50. It’s game time
  • 51. Shake hands withEVERYONE
  • 52. Game time tips: Don’t rush Maintain strong eye contact Have a portfolio - something that illustrates yourversatility, personality, goals and passions Make business cards Breath
  • 53. WALK AWAY WITH THESATISFACTION THAT YOUKNOW YOU DID YOUR BEST
  • 54. WELCOME TO OLD TOWN
  • 55. LOCATION
  • 56. The Four Point Approach Promotions Design Organization Economic Restructuring ROOT Group
  • 57. INTERNING AT OTCA
  • 58. COMMUNICATIONINTERNSHIP Execute all aspects of one major event in Old Town including: Securing sponsors, vendors, entertainment Coordinating day of event Write press releases and monthly newsletter stories Develop social media campaigns Work with local businesses and execute beautificationprojects Create website and advertising copy
  • 59. DESIGNINTERNSHIP Monthly City Pulse Ads OTCA Branding Materials Festival & Event Posters All event collateral materials Website design
  • 60. ONECOMMUNITYComing together and creating a legacywhat makes Old Town the thrivingcommunity it is today.
  • 61. THANK YOU
  • 62. LOUISE GRADWOHLEXECUTIVE DIRECTOROLD TOWN COMMERCIAL ASSOCIATIONlouise@oldtownmainstreet.org