2. MY STORY
•East Lansing Native
•MSU
•Part Time Jobs
•Wharton Center
•MSU Department of Dance
•Michael Patrick Shiels Radio Show
•Old Town Commercial Association
Thursday, September 19, 2013
17. The Four Point Approach
-Plus one
Promotions
Design
Organization
Economic Restructuring
ROOT Group
Thursday, September 19, 2013
18. Our Impact
•Over 5,000 Volunteer Hours
•8 new businesses and 3 expanded
•Over $400,000 of private investment
-Data from 2012
Thursday, September 19, 2013
19. Promotions
Taste & Tour of Old Town
Chalk of the Town
Festival of the Moon & Sun
Turner Street Outdoor Theater
Oktoberfest
Dickens Village/Scrooge Scramble 5K
Thursday, September 19, 2013
20. Design
Plant Swap
Community Clean Up
Pickin’ Up Old Town Campaign
General Beautification of Old Town
Benches & Banners
Mural Projects
Thursday, September 19, 2013
22. Economic Restructuring
Wake Up Old Town * Business Assistance Team
Brokers Luncheon * Business Planning Guide * Market Study
Thursday, September 19, 2013
23. Root Group
Maintaining the River Trail
Community Block Party
Farmers Market
Community Garden
Pub Night
Thursday, September 19, 2013
25. Calendar at OTCA
• February
★Annual Meeting
•April
★Taste & Tour of Old Town
★Broker Luncheon
•May
★Community Clean Up
•June
★Chalk of the Town
★Scrapfest
★Festival of the Moon & Sun
•July
★Turner Street Outdoor
•August
★JazzFest
★Renegade Theatre Festival
★PRIDE
•September
★BluesFest
•October
★Old Town Oktoberfest
•November
★Compassionate Feast
•December
★Dickens Village/Scrooge Scramble
Thursday, September 19, 2013
35. FESTIVAL OF THE MOON & SUN
3-5 MONTH PLANNING PROCESS
1 COMMITTEE
HOURS OF TASKS
$40,000 - $50,000 RAISED
Thursday, September 19, 2013
36. THE ELEMENTS
DESIGN
PROMOTION MATERIALS
FOOD VENDORS
DRINK VENDORS
MEDIA
SUPPLIES
MERCHANDISE
SPONSORS
VIP
LAYOUT
VOLUNTEERS
ENTERTAINMENT
TRANSPORTATION
Thursday, September 19, 2013
37. Why do we execute all of
these events?
BRING AWARENESS
BRING CUSTOMERS
ENERGY
DEVELOPMENT
ENGAGEMENT
COMMUNITY STRENGTH/PRIDE
Thursday, September 19, 2013
38. HOW TO MAKE A OLD
FESTIVAL NEW...
Thursday, September 19, 2013
44. SO HOW DOES ALL THE
MAGIC HAPPEN
GET THE BEST PEOPLE / COMMITTEES
ORGANIZATION
PASSION
DEPENDENCY
SHOWCASING OUR COMMUNITY - OLD TOWN
Thursday, September 19, 2013
46. COMMUNICATION
INTERNSHIP
Execute all aspects of one major event in Old Town including:
Securing sponsors, vendors, entertainment
Coordinating day of event
Write press releases and monthly newsletter stories
Develop social media campaigns
Work with local businesses and execute beautification
projects
Create website and advertising copy
Thursday, September 19, 2013
47. DESIGN
INTERNSHIP
Monthly City Pulse Ads
OTCA Branding Materials
Festival & Event Posters
All event collateral materials
Website design
Thursday, September 19, 2013
