Old Town Lansing - Our Impact
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  • 1. Old Town Lansing Thursday, September 19, 2013
  • 2. MY STORY •East Lansing Native •MSU •Part Time Jobs •Wharton Center •MSU Department of Dance •Michael Patrick Shiels Radio Show •Old Town Commercial Association Thursday, September 19, 2013
  • 3. Thursday, September 19, 2013
  • 4. LOCATION Thursday, September 19, 2013
  • 5. Main Street in Lansing Thursday, September 19, 2013
  • 6. HISTORY Thursday, September 19, 2013
  • 7. HISTORY Thursday, September 19, 2013
  • 8. HISTORYBEFORE MAIN STREET Thursday, September 19, 2013
  • 9. HISTORYBEFORE MAIN STREET Thursday, September 19, 2013
  • 10. HISTORYBEFORE MAIN STREET Thursday, September 19, 2013
  • 11. OLD TOWN MAIN STREET Thursday, September 19, 2013
  • 12. OLD TOWN MAIN STREET Thursday, September 19, 2013
  • 13. Thursday, September 19, 2013
  • 14. Thursday, September 19, 2013
  • 15. Thursday, September 19, 2013
  • 16. Old Town Commercial Association Thursday, September 19, 2013
  • 17. The Four Point Approach -Plus one Promotions Design Organization Economic Restructuring ROOT Group Thursday, September 19, 2013
  • 18. Our Impact •Over 5,000 Volunteer Hours •8 new businesses and 3 expanded •Over $400,000 of private investment -Data from 2012 Thursday, September 19, 2013
  • 19. Promotions Taste & Tour of Old Town Chalk of the Town Festival of the Moon & Sun Turner Street Outdoor Theater Oktoberfest Dickens Village/Scrooge Scramble 5K Thursday, September 19, 2013
  • 20. Design Plant Swap Community Clean Up Pickin’ Up Old Town Campaign General Beautification of Old Town Benches & Banners Mural Projects Thursday, September 19, 2013
  • 21. Organization Annual Meeting Sponsorship Membership Joint Mixer Compassionate Feast Popcorn Tins Pancake Flip-off Thursday, September 19, 2013
  • 22. Economic Restructuring Wake Up Old Town * Business Assistance Team Brokers Luncheon * Business Planning Guide * Market Study Thursday, September 19, 2013
  • 23. Root Group Maintaining the River Trail Community Block Party Farmers Market Community Garden Pub Night Thursday, September 19, 2013
  • 24. EVENTS ARE WHAT KEEP OUR PROGRAM ALIVE Thursday, September 19, 2013
  • 25. Calendar at OTCA • February ★Annual Meeting •April ★Taste & Tour of Old Town ★Broker Luncheon •May ★Community Clean Up •June ★Chalk of the Town ★Scrapfest ★Festival of the Moon & Sun •July ★Turner Street Outdoor •August ★JazzFest ★Renegade Theatre Festival ★PRIDE •September ★BluesFest •October ★Old Town Oktoberfest •November ★Compassionate Feast •December ★Dickens Village/Scrooge Scramble Thursday, September 19, 2013
  • 26. PROMOTIONS TASTE & TOUR OF OLD TOWN Thursday, September 19, 2013
  • 27. Promotions CHALK OF THE TOWN Thursday, September 19, 2013
  • 28. PROMOTIONS SCRAPFEST TEXT VIDEO Thursday, September 19, 2013
  • 29. PROMOTIONS SCRAPFEST Thursday, September 19, 2013
  • 30. PROMOTIONS SCRAPFEST Thursday, September 19, 2013
  • 31. PROMOTIONS SCRAPFEST Thursday, September 19, 2013
  • 32. PROMOTIONS TURNER ST. OUTDOOR THEATER OUTDOOR THEATER OUTDOOR THEATER OUTDOOR THEATER OUTDOOR THEATER Thursday, September 19, 2013
  • 33. PROMOTIONS DICKENS VILLAGE Thursday, September 19, 2013
  • 34. FESTIVAL SEASON Thursday, September 19, 2013
  • 35. FESTIVAL OF THE MOON & SUN 3-5 MONTH PLANNING PROCESS 1 COMMITTEE HOURS OF TASKS $40,000 - $50,000 RAISED Thursday, September 19, 2013
  • 36. THE ELEMENTS DESIGN PROMOTION MATERIALS FOOD VENDORS DRINK VENDORS MEDIA SUPPLIES MERCHANDISE SPONSORS VIP LAYOUT VOLUNTEERS ENTERTAINMENT TRANSPORTATION Thursday, September 19, 2013
  • 37. Why do we execute all of these events? BRING AWARENESS BRING CUSTOMERS ENERGY DEVELOPMENT ENGAGEMENT COMMUNITY STRENGTH/PRIDE Thursday, September 19, 2013
  • 38. HOW TO MAKE A OLD FESTIVAL NEW... Thursday, September 19, 2013
  • 39. FESTIVAL OF THE MOON & SUN Thursday, September 19, 2013
  • 40. FESTIVAL OF THE MOON & SUN Thursday, September 19, 2013
  • 41. FESTIVAL OF THE MOON & SUN VIDEO Thursday, September 19, 2013
  • 42. OLD TOWN OKTOBERFEST Thursday, September 19, 2013
  • 43. OLD TOWN OKTOBERFEST Thursday, September 19, 2013
  • 44. SO HOW DOES ALL THE MAGIC HAPPEN GET THE BEST PEOPLE / COMMITTEES ORGANIZATION PASSION DEPENDENCY SHOWCASING OUR COMMUNITY - OLD TOWN Thursday, September 19, 2013
  • 45. INTERNING AT OTCA Thursday, September 19, 2013
  • 46. COMMUNICATION INTERNSHIP Execute all aspects of one major event in Old Town including: Securing sponsors, vendors, entertainment Coordinating day of event Write press releases and monthly newsletter stories Develop social media campaigns Work with local businesses and execute beautification projects Create website and advertising copy Thursday, September 19, 2013
  • 47. DESIGN INTERNSHIP Monthly City Pulse Ads OTCA Branding Materials Festival & Event Posters All event collateral materials Website design Thursday, September 19, 2013
  • 48. Thursday, September 19, 2013
  • 49. THANK YOU Thursday, September 19, 2013
  • 50. LOUISE GRADWOHL EXECUTIVE DIRECTOR OLD TOWN COMMERCIAL ASSOCIATION louise@oldtownmainstreet.org Thursday, September 19, 2013