Seo 101 for Writers

863
-1

Published on

How to write with SEO in mind and get more traffic to your website or blog.

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
863
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Google Adwords keyword ToolEnter in the phraseWill show you suggestions based on what people are actually searching forChose your keywords based on Volume and Competition
  • Brian Clark of Copyblogger put it in these simple terms: “Your headline is the first, and perhaps only, impression you make on a prospective reader.This is how they decided whether your article is worth their time.
  • Use Keywords in the URL and make them neat/clean and short. Users are less likely to click on a scary long undecipherable URL. They are even less likely to send them to a friend.
  • Users are more likely to click if they can see what the link is. Search engines pay attention to the anchor text or hyperlinked text too. If you have links about your keywords, linking to good sources about that keyword, the Search engines will think you know what you are talking about.
  • Seo 101 for Writers

    1. 1. SEO for Writers<br />Use SEO in your writing to increase traffic to your articles and blogs<br />Gracey Newman<br />graceynewman.wordpress.com Twitter: @graceynewman<br />
    2. 2. Why AnatomyWhat is SEOHowReport PromoteResources<br />
    3. 3. Why should you care about SEO?<br />
    4. 4. <ul><li>Your stuff will get read more IF people can find it
    5. 5. Stats</li></ul>SEO on your resume<br />More valuable writer<br />
    6. 6. Anatomy of Search Results<br />
    7. 7.
    8. 8.
    9. 9.
    10. 10.
    11. 11.
    12. 12. What is SEO?<br />
    13. 13.
    14. 14.
    15. 15.
    16. 16.
    17. 17.
    18. 18. So how do you write with SEO in mind?<br />
    19. 19. Disclaimer<br />
    20. 20. Steps to write for SEO<br />
    21. 21. Keyword Research<br />
    22. 22. https://adwords.google.com/select/KeywordToolExternal<br />
    23. 23. On-Page Factors<br />
    24. 24. Graceynewman.wordpress.com/seotips/<br />
    25. 25. Title Tag/Headline<br />
    26. 26.
    27. 27. Big Ugly Woman Wins Beauty Pageant (Newspaper in town of Big Ugly, WV)<br />Putting Mattress On Floor Prevents Fall From Bed <br />Patient At Death's Door--Doctors Pull Him Through<br />Something Went Wrong in Jet Crash, Expert Says <br />
    28. 28. Writers are still writing for print<br />Even though more people are getting news online…<br />
    29. 29. Great Title<br />1. Concise2. Newsworthy3. Keywords <br />
    30. 30. Keyword= Widget<br /><title>Blue Light Special at SpaFinder<title>Blue Widget now live on SpaFinder<title>New product launch on SpaFinder<br />
    31. 31. Titles in Blogs<br />
    32. 32. Titles in Web Pages<br /><H1> Header Tag<br />
    33. 33. Keywords in URL<br />
    34. 34.
    35. 35.
    36. 36.
    37. 37. Description<br />
    38. 38.
    39. 39.
    40. 40.
    41. 41. Links<br />Hyperlink keywords not “click here” or “download” or “see article”<br />
    42. 42.
    43. 43.
    44. 44. Images<br />Goal is W3C Compliance<br />Use Keywords in:<br />-File Name (shoe.jpg)<br />-Alt Tag<br />
    45. 45. Use keyword<br />
    46. 46. Content<br />Write good content<br />That people want to read<br />
    47. 47. Launched Nov 200510 million viewers per month by 200856k RSS feed subscribers<br />
    48. 48. These Massages have 1.5 million searches per month<br />
    49. 49. Report<br />
    50. 50.
    51. 51.
    52. 52. Promote<br />
    53. 53.
    54. 54.
    55. 55.
    56. 56.
    57. 57. Tweet your articles/content with short link.<br />Use keywords, you will get more Twitter followers.<br />The power of Twitter is in the <br />Re-Tweet.<br />
    58. 58.
    59. 59.
    60. 60. Resources<br />
    61. 61. Blogs:http://graceynewman.wordpress.com/seotips/http://www.copyblogger.comhttp://www.SEOBook.comhttp://www.BlogCatalog.comhttp://www.CopyBlogger.com Keyword Research:https://adwords.google.com/select/KeywordToolExternalhttp://tools.seobook.com/general/keyword-information/Guide to setup WordPress for great SEO: http://yoast.com/articles/wordpress-seo/<br />
    62. 62. SEO for Writers<br />Use SEO in your writing to increase traffic to your articles and blogs<br />Gracey Newman<br />graceynewman.wordpress.com Twitter: @graceynewman<br />

    ×