Distraction for low-involvement products<br />Adapted from AdPrin.com<br />
When might distraction be useful for low-involvement products?<br />It is useful if there is nothing important to say abou...
Dove lotion<br />“Skin Fact No. 21: The smoke from burning giraffe skin is used to treat nosebleeds among some tribes in A...
It uses distraction for a low-involvement product. That is acceptable as a way to keeps your product in the consumer’s tho...
Based on this exercise, write a small application step for yourself, and set a deadline, preferably within one week. If yo...
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Distraction with low involvement products

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Transcript of "Distraction with low involvement products"

  1. 1. Distraction for low-involvement products<br />Adapted from AdPrin.com<br />
  2. 2. When might distraction be useful for low-involvement products?<br />It is useful if there is nothing important to say about the product. This is common for many ads.<br />Of course, one might argue that every product as some advantage for at least a portion of the market. <br />
  3. 3. Dove lotion<br />“Skin Fact No. 21: The smoke from burning giraffe skin is used to treat nosebleeds among some tribes in Africa. These tribes always travel with a spare giraffe and a box of matches, in case they bump into a tree. (Not really: I made the last bit up.)”<br />[It then had a picture of Dove lotion and closed with]: <br />“(Dove is all you need to know about skincare.)”<br /> Good ad? Explain.<br />Adapted from AdPrin.com<br />3<br />
  4. 4. It uses distraction for a low-involvement product. That is acceptable as a way to keeps your product in the consumer’s thoughts when you have nothing that needs to be said about the product (Persuasive Advertising 107).<br />For more, to go AdPrin.com<br />Adapted from AdPrin.com<br />4<br />
  5. 5. Based on this exercise, write a small application step for yourself, and set a deadline, preferably within one week. If you are working with someone else, share your application plan and the results of your application. <br />For example, if you provide low-involvement services or goods, brainwrite five ways to use distraction.<br />Adapted from AdPrin.com<br />
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