Top 10 Digital Marketing
Trends 2014: Australia
is still king
In fact according to Social Media Today, 78%
of CMO’s believe custom content is the future
of marketing. The focus in 2014 is not only
increasing content marketing, but targeted,
strategic content – more on this later.
In 2013, organisations experienced highs
and lows of interacting socially with the
community. 2014 will see a more strategic,
smarter and most importantly – careful
approach – in social media marketing.
is not just a hype
Oreo’s “Dunk in the Dark” set a new
benchmark for breakthrough marketing on
Twitter. More will come in 2014.
With mobile googling to exceed over 27 billion
search queries by 2016 globally, desktops
will be increasingly substituted with mobile
devices and tablets.
As a result of increased mobile and digital
tablet usage, so too will the engagement on
these devices. 26% of Australians have made
a purchase on their smartphones. This is
predicted to surge in 2014.
will also grow
With facts like 87% of smartphone users
in Australia say they notice mobile ads,
advertising via mobile and digital tablet
channels will no doubt increase.
The massive growth of infographics, Instagram
and Vine reinforce the fact that we’re reading
less and watching more. Visual media will
dominate the market in 2014.
will be more targeted
91% of adults have their mobile phones within
arms reach 24/7. So it’s no wonder delivering
multimedia directly to the user’s mobile based
on their location (via GPS technology) will
grow. It’s relevant, timely and simply clever.
Challenger brands have the flexibility to
be more responsive and adaptive to new
technologies. Look out for challenger
brands making some noise in the 2014
More B2B marketers
will use Slideshare
Voted among World’s Top 10 tools for education
and e-learning in 2010 and now with over 58
million unique visitors a month, using Slideshare for
B2B digital marketing will accelerate in Australia.