2014 Digital Marketing Trends Australia

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Top 10 digital marketing trends in Australia for 2014

Top 10 digital marketing trends in Australia for 2014

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  • 1. Top 10 Digital Marketing Trends 2014: Australia
  • 2. 1 Content Marketing is still king In fact according to Social Media Today, 78% of CMO’s believe custom content is the future of marketing. The focus in 2014 is not only increasing content marketing, but targeted, strategic content – more on this later.
  • 3. 2 Smarter social media marketing In 2013, organisations experienced highs and lows of interacting socially with the community. 2014 will see a more strategic, smarter and most importantly – careful approach – in social media marketing.
  • 4. 3 Real-time marketing is not just a hype Oreo’s “Dunk in the Dark” set a new benchmark for breakthrough marketing on Twitter. More will come in 2014.
  • 5. 4 Desktops are so passé With mobile googling to exceed over 27 billion search queries by 2016 globally, desktops will be increasingly substituted with mobile devices and tablets.
  • 6. 5 Mobile engagement will surge As a result of increased mobile and digital tablet usage, so too will the engagement on these devices. 26% of Australians have made a purchase on their smartphones. This is predicted to surge in 2014.
  • 7. 6 Mobile advertising will also grow With facts like 87% of smartphone users in Australia say they notice mobile ads, advertising via mobile and digital tablet channels will no doubt increase.
  • 8. 7 Less words, more visual The massive growth of infographics, Instagram and Vine reinforce the fact that we’re reading less and watching more. Visual media will dominate the market in 2014.
  • 9. 8 Content marketing will be more targeted 91% of adults have their mobile phones within arms reach 24/7. So it’s no wonder delivering multimedia directly to the user’s mobile based on their location (via GPS technology) will grow. It’s relevant, timely and simply clever.
  • 10. 9 Challenger brands will conquer Challenger brands have the flexibility to be more responsive and adaptive to new technologies. Look out for challenger brands making some noise in the 2014 digital landscape.
  • 11. 10 More B2B marketers will use Slideshare Voted among World’s Top 10 tools for education and e-learning in 2010 and now with over 58 million unique visitors a month, using Slideshare for B2B digital marketing will accelerate in Australia.
  • 12. explore attractivo.com.au