Minimum Viable UX with Javelin Board
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Minimum Viable UX with Javelin Board

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How to obtain a Minimum Viable UX by using the Lean Startup tool, Javelin Board

How to obtain a Minimum Viable UX by using the Lean Startup tool, Javelin Board

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Minimum Viable UX with Javelin Board Minimum Viable UX with Javelin Board Presentation Transcript

  • Minimum Viable UX Grace Ng Designer Founder Lean Startup Machine @uxceo Tuesday, October 15, 13
  • Old Way @uxceo Tuesday, October 15, 13
  • Wireframed... @uxceo Tuesday, October 15, 13
  • Designed @uxceo Tuesday, October 15, 13
  • Launched... @uxceo Tuesday, October 15, 13
  • Oops. @uxceo Tuesday, October 15, 13
  • New Way @uxceo Tuesday, October 15, 13
  • Founders UX Help @uxceo Tuesday, October 15, 13
  • The experience of a person using a product, in terms of how easy or pleasing it is to use. User Experience @uxceo Tuesday, October 15, 13
  • xperiment. Experiments Time Limit: 5 Min Customer 1 Bootstrapped startup founders Time Limit: 5 Min Problem Time Limit: 5 Min Solution Time Limit: 10 Min Riskiest Assumption pothesis: n will result . Success Criterion GET OUT OF THE BUILDING! mption: Tuesday, October 15, 13 2 3 4 5
  • xperiment. Experiments 1 Customer Bootstrapped startup founders Problem Getting UX feedback Time Limit: 5 Min Time Limit: 5 Min Time Limit: 5 Min Solution Time Limit: 10 Min Riskiest Assumption pothesis: n will result . Success Criterion GET OUT OF THE BUILDING! mption: Tuesday, October 15, 13 2 3 4 5
  • xperiment. Experiments 1 Customer Bootstrapped startup founders Problem Getting UX feedback Time Limit: 5 Min Time Limit: 5 Min Time Limit: 5 Min Solution Time Limit: 10 Min Riskiest Assumption pothesis: n will result . Success Criterion GET OUT OF THE BUILDING! mption: Tuesday, October 15, 13 2 3 4 5
  • xperiment. Experiments 1 Customer Bootstrapped startup founders Problem Getting UX feedback Time Limit: 5 Min Time Limit: 5 Min Time Limit: 5 Min Solution Time Limit: 10 Min Riskiest Assumption pothesis: n will result . No reliable source Success Criterion GET OUT OF THE BUILDING! mption: Tuesday, October 15, 13 2 3 4 5
  • xperiment. Experiments 1 Customer Bootstrapped startup founders Problem Getting UX feedback Time Limit: 5 Min Time Limit: 5 Min Time Limit: 5 Min Solution Time Limit: 10 Min Riskiest Assumption pothesis: n will result . Success Criterion No reliable source Interview: 6/10 GET OUT OF THE BUILDING! mption: Tuesday, October 15, 13 2 3 4 5
  • Time Limit: 5 Min Solution Time Limit: 10 Min Riskiest Assumption pothesis: n will result . Success Criterion No reliable source Interview: 6/10 GET OUT OF THE BUILDING! mption: the least core to the hesis is... Result & Decision like: with # of ct a strong omers. Learning Tuesday, October 15, 13
  • Time Limit: 5 Min Solution Time Limit: 10 Min Riskiest Assumption pothesis: n will result . Success Criterion No reliable source Interview: 6/10 GET OUT OF THE BUILDING! mption: the least core to the hesis is... Result & Decision like: with # of ct a strong omers. Learning Tuesday, October 15, 13 8/10 Persevere
  • Time Limit: 5 Min Solution Time Limit: 10 Min Riskiest Assumption pothesis: n will result . Success Criterion No reliable source Interview: 6/10 GET OUT OF THE BUILDING! mption: the least core to the hesis is... Result & Decision 8/10 Persevere Learning Friends. Classes. 2 paid UX designers hourly for help like: with # of ct a strong omers. Tuesday, October 15, 13
  • xperiment. Experiments 1 2 Customer Bootstrapped startup founders Bootstrapped startup founders Problem Getting UX feedback Getting UX feedback Time Limit: 5 Min Time Limit: 5 Min Time Limit: 5 Min Solution Time Limit: 10 Min Riskiest Assumption pothesis: n will result . Success Criterion No reliable source Interview: 6/10 GET OUT OF THE BUILDING! mption: Tuesday, October 15, 13 3 4 5
  • xperiment. Experiments 1 2 Customer Bootstrapped startup founders Bootstrapped startup founders Problem Getting UX feedback Getting UX feedback Time Limit: 5 Min Time Limit: 5 Min Time Limit: 5 Min Virtual UX feedback Solution Time Limit: 10 Min Riskiest Assumption pothesis: n will result . Success Criterion No reliable source Interview: 6/10 GET OUT OF THE BUILDING! mption: Tuesday, October 15, 13 3 4 5
  • xperiment. Experiments 1 2 Customer Bootstrapped startup founders Bootstrapped startup founders Problem Getting UX feedback Getting UX feedback Time Limit: 5 Min Time Limit: 5 Min Time Limit: 5 Min Virtual UX feedback Solution Time Limit: 10 Min Riskiest Assumption pothesis: n will result . Success Criterion No reliable source Interview: 6/10 GET OUT OF THE BUILDING! mption: Tuesday, October 15, 13 Pay for virtual UX feedback 3 4 5
  • xperiment. Experiments 1 2 Customer Bootstrapped startup founders Bootstrapped startup founders Problem Getting UX feedback Getting UX feedback Time Limit: 5 Min Time Limit: 5 Min Time Limit: 5 Min Virtual UX feedback Solution Time Limit: 10 Min Riskiest Assumption pothesis: n will result . Success Criterion No reliable source Pay for virtual UX feedback Interview: 6/10 Pitch: 8/10 GET OUT OF THE BUILDING! mption: Tuesday, October 15, 13 3 4 5
  • Landing Page @uxceo Tuesday, October 15, 13
  • Time Limit: 5 Min Solution Time Limit: 10 Min Riskiest Assumption pothesis: n will result . Success Criterion No reliable source Pay for virtual UX feedback Interview: 6/10 Pitch: 8/10 GET OUT OF THE BUILDING! mption: the least core to the hesis is... Result & Decision 8/10 Persevere Learning Friends. Classes. 2 paid UX designers for help like: with # of ct a strong omers. Tuesday, October 15, 13 10/10 Test 2nd side of market
  • Time Limit: 5 Min Solution Time Limit: 10 Min Riskiest Assumption pothesis: n will result . Success Criterion No reliable source Pay for virtual UX feedback Interview: 6/10 Pitch: 8/10 GET OUT OF THE BUILDING! mption: the least core to the hesis is... Result & Decision 8/10 Persevere Learning Friends. Classes. 2 paid UX designers for help like: with # of ct a strong omers. Tuesday, October 15, 13 10/10 Test 2nd side of market Don’t mind virtual at all. Price is cheap
  • xperiment. Experiments 1 2 Customer Bootstrapped startup founders Bootstrapped startup founders Problem Getting UX feedback Getting UX feedback Time Limit: 5 Min Time Limit: 5 Min Time Limit: 5 Min Virtual UX feedback Solution Time Limit: 10 Min Riskiest Assumption pothesis: n will result . Success Criterion No reliable source Pay for virtual UX feedback Interview: 6/10 Pitch: 8/10 GET OUT OF THE BUILDING! mption: Tuesday, October 15, 13 3 UX Designers 4 5
  • xperiment. Experiments 1 2 Customer Bootstrapped startup founders Bootstrapped startup founders Problem Getting UX feedback Getting UX feedback Time Limit: 5 Min Time Limit: 5 Min Time Limit: 5 Min Virtual UX feedback Solution Time Limit: 10 Min Riskiest Assumption pothesis: n will result . Success Criterion No reliable source Pay for virtual UX feedback Interview: 6/10 Pitch: 8/10 GET OUT OF THE BUILDING! mption: Tuesday, October 15, 13 3 UX Designers Getting clients for quick UX consulting 4 5
  • xperiment. Experiments 1 2 Customer Bootstrapped startup founders Bootstrapped startup founders Problem Getting UX feedback Getting UX feedback Getting clients for quick UX consulting Virtual UX feedback Virtual UX feedback Time Limit: 5 Min Time Limit: 5 Min Time Limit: 5 Min Solution Time Limit: 10 Min Riskiest Assumption pothesis: n will result . Success Criterion No reliable source Pay for virtual UX feedback Interview: 6/10 Pitch: 8/10 GET OUT OF THE BUILDING! mption: Tuesday, October 15, 13 3 UX Designers 4 5
  • xperiment. Experiments 1 2 Customer Bootstrapped startup founders Bootstrapped startup founders Problem Getting UX feedback Getting UX feedback Getting clients for quick UX consulting Virtual UX feedback Virtual UX feedback No reliable source Pay for virtual UX feedback Will consult virtually Interview: 6/10 Pitch: 8/10 Time Limit: 5 Min Time Limit: 5 Min Time Limit: 5 Min Solution Time Limit: 10 Min Riskiest Assumption pothesis: n will result . Success Criterion GET OUT OF THE BUILDING! mption: Tuesday, October 15, 13 3 UX Designers 4 5
  • xperiment. Experiments 1 2 Customer Bootstrapped startup founders Bootstrapped startup founders Problem Getting UX feedback Getting UX feedback Getting clients for quick UX consulting Virtual UX feedback Virtual UX feedback No reliable source Pay for virtual UX feedback Will consult virtually Interview: 6/10 Pitch: 8/10 Pitch: 8/10 Time Limit: 5 Min Time Limit: 5 Min Time Limit: 5 Min Solution Time Limit: 10 Min Riskiest Assumption pothesis: n will result . Success Criterion GET OUT OF THE BUILDING! mption: Tuesday, October 15, 13 3 UX Designers 4 5
  • Time Limit: 5 Min Solution Time Limit: 10 Min Riskiest Assumption pothesis: n will result . Success Criterion No reliable source Pay for virtual UX feedback Will consult virtually Interview: 6/10 Pitch: 8/10 Pitch: 8/10 10/10 Test 2nd side of market 0/10 Pivot! GET OUT OF THE BUILDING! mption: the least core to the hesis is... Result & Decision 8/10 Persevere Learning Friends. Classes. 2 paid UX designers for help like: with # of ct a strong omers. Tuesday, October 15, 13 Don’t mind virtual at all. Price is cheap
  • Time Limit: 5 Min Solution Time Limit: 10 Min Riskiest Assumption pothesis: n will result . Success Criterion No reliable source Pay for virtual UX feedback Will consult virtually Interview: 6/10 Pitch: 8/10 Pitch: 8/10 10/10 Test 2nd side of market 0/10 Pivot! GET OUT OF THE BUILDING! mption: the least core to the hesis is... Result & Decision 8/10 Persevere Learning Friends. Classes. 2 paid UX designers for help like: with # of ct a strong omers. Tuesday, October 15, 13 Don’t mind virtual at all. Price is cheap No! 5 yrs exp. Established
  • xperiment. Experiments 1 2 Customer Bootstrapped startup founders Bootstrapped startup founders Problem Getting UX feedback Getting UX feedback Getting clients for quick UX consulting Virtual UX feedback Virtual UX feedback No reliable source Pay for virtual UX feedback Will consult virtually Interview: 6/10 Pitch: 8/10 Pitch: 8/10 Time Limit: 5 Min Time Limit: 5 Min Time Limit: 5 Min Solution Time Limit: 10 Min Riskiest Assumption pothesis: n will result . Success Criterion GET OUT OF THE BUILDING! mption: Tuesday, October 15, 13 3 UX Designers 4 Recent grad UX designers 5
  • xperiment. Experiments 1 2 Customer Bootstrapped startup founders Bootstrapped startup founders Problem Getting UX feedback Getting UX feedback Getting clients for quick UX consulting Virtual UX feedback Virtual UX feedback No reliable source Pay for virtual UX feedback Will consult virtually Interview: 6/10 Pitch: 8/10 Pitch: 8/10 Time Limit: 5 Min Time Limit: 5 Min Time Limit: 5 Min Solution Time Limit: 10 Min Riskiest Assumption pothesis: n will result . Success Criterion GET OUT OF THE BUILDING! mption: Tuesday, October 15, 13 3 UX Designers 4 Recent grad UX designers Getting clients for quick UX consulting 5
  • xperiment. Experiments 1 2 Customer Bootstrapped startup founders Bootstrapped startup founders Problem Getting UX feedback Getting UX feedback Getting clients for quick UX consulting Getting clients for quick UX consulting Virtual UX feedback Virtual UX feedback Virtual UX feedback No reliable source Pay for virtual UX feedback Will consult virtually Interview: 6/10 Pitch: 8/10 Pitch: 8/10 Time Limit: 5 Min Time Limit: 5 Min Time Limit: 5 Min Solution Time Limit: 10 Min Riskiest Assumption pothesis: n will result . Success Criterion GET OUT OF THE BUILDING! mption: Tuesday, October 15, 13 3 UX Designers 4 Recent grad UX designers 5
  • xperiment. Experiments 1 2 Customer Bootstrapped startup founders Bootstrapped startup founders Problem Getting UX feedback Getting UX feedback Getting clients for quick UX consulting Getting clients for quick UX consulting Virtual UX feedback Virtual UX feedback Virtual UX feedback No reliable source Pay for virtual UX feedback Will consult virtually Give quick online feedback Interview: 6/10 Pitch: 8/10 Pitch: 8/10 Time Limit: 5 Min Time Limit: 5 Min Time Limit: 5 Min Solution Time Limit: 10 Min Riskiest Assumption pothesis: n will result . Success Criterion GET OUT OF THE BUILDING! mption: Tuesday, October 15, 13 3 UX Designers 4 Recent grad UX designers 5
  • xperiment. Experiments 1 2 Customer Bootstrapped startup founders Bootstrapped startup founders Problem Getting UX feedback Getting UX feedback Getting clients for quick UX consulting Getting clients for quick UX consulting Virtual UX feedback Virtual UX feedback Virtual UX feedback No reliable source Pay for virtual UX feedback Will consult virtually Give quick online feedback Interview: 6/10 Pitch: 8/10 Pitch: 8/10 Pitch: 60% Time Limit: 5 Min Time Limit: 5 Min Time Limit: 5 Min Solution Time Limit: 10 Min Riskiest Assumption pothesis: n will result . Success Criterion GET OUT OF THE BUILDING! mption: Tuesday, October 15, 13 3 UX Designers 4 Recent grad UX designers 5
  • Landing Page @uxceo Tuesday, October 15, 13
  • Time Limit: 5 Min Solution Time Limit: 10 Min Riskiest Assumption pothesis: n will result . Success Criterion No reliable source Pay for virtual UX feedback Will consult virtually Give quick online feedback Interview: 6/10 Pitch: 8/10 Pitch: 8/10 Pitch: 60% 10/10 Test 2nd side of market 0/10 Pivot! 37/184 emails Persevere GET OUT OF THE BUILDING! mption: the least core to the hesis is... Result & Decision 8/10 Persevere Learning Friends. Classes. 2 paid UX designers for help like: with # of ct a strong omers. Tuesday, October 15, 13 Don’t mind virtual at all. Price is cheap No! 5 yrs exp. Established
  • No Backend @uxceo Tuesday, October 15, 13
  • Time Limit: 5 Min Solution Time Limit: 10 Min Riskiest Assumption pothesis: n will result . Success Criterion No reliable source Pay for virtual UX feedback Will consult virtually Give quick online feedback Interview: 6/10 Pitch: 8/10 Pitch: 8/10 Pitch: 60% 10/10 Test 2nd side of market 0/10 Pivot! 37/184 emails Persevere No! 5 yrs exp. Established Started referring friends GET OUT OF THE BUILDING! mption: the least core to the hesis is... Result & Decision 8/10 Persevere Learning Friends. Classes. 2 paid UX designers for help like: with # of ct a strong omers. Tuesday, October 15, 13 Don’t mind virtual at all. Price is cheap
  • xperiment. Experiments 1 2 Customer Bootstrapped startup founders Bootstrapped startup founders Problem Getting UX feedback Getting UX feedback Time Limit: 5 Min Time Limit: 5 Min 4 5 Recent grad UX designers Bootstrapped startup founders Getting clients for quick UX consulting Getting clients for quick UX consulting Getting UX feedback Virtual UX feedback Virtual UX feedback Virtual UX feedback Virtual UX feedback No reliable source Pay for virtual UX feedback Will consult virtually Give quick online feedback Online platform is sufficient Interview: 6/10 Pitch: 8/10 Pitch: 8/10 Pitch: 60% Concierge: 60% satisfied Time Limit: 5 Min Solution Time Limit: 10 Min Riskiest Assumption pothesis: n will result . Success Criterion GET OUT OF THE BUILDING! mption: Tuesday, October 15, 13 3 UX Designers
  • No Backend @uxceo Tuesday, October 15, 13
  • Customer Submits Request UX Designer gets email and submits feedback Concierge @uxceo Tuesday, October 15, 13
  • Customer Submits Request UX Designer gets email and submits feedback Manually @uxceo Tuesday, October 15, 13
  • High Frequency Low Pain High Pain Low Frequency Focus @uxceo Tuesday, October 15, 13
  • Time Limit: 5 Min Solution Time Limit: 10 Min Riskiest Assumption pothesis: n will result . Success Criterion No reliable source Interview: 6/10 Pay for virtual UX feedback Will consult virtually Give quick online feedback Online platform is sufficient Pitch: 8/10 Pitch: 8/10 Pitch: 60% Concierge: 60% satisfied 10/10 Test 2nd side of market 0/10 Pivot! 37/184 emails Persevere 20% Iterate No! 5 yrs exp. Established Started referring friends GET OUT OF THE BUILDING! mption: the least core to the hesis is... Result & Decision 8/10 Persevere Learning Friends. Classes. 2 paid UX designers for help like: with # of ct a strong omers. Tuesday, October 15, 13 Don’t mind virtual at all. Price is cheap
  • Time Limit: 5 Min Solution Time Limit: 10 Min Riskiest Assumption pothesis: n will result . Success Criterion No reliable source Interview: 6/10 Pay for virtual UX feedback Will consult virtually Give quick online feedback Online platform is sufficient Pitch: 8/10 Pitch: 8/10 Pitch: 60% Concierge: 60% satisfied 10/10 Test 2nd side of market 0/10 Pivot! 37/184 emails Persevere 20% Iterate No! 5 yrs exp. Established Started referring friends Wanted more functionality GET OUT OF THE BUILDING! mption: the least core to the hesis is... Result & Decision 8/10 Persevere Learning Friends. Classes. 2 paid UX designers for help like: with # of ct a strong omers. Tuesday, October 15, 13 Don’t mind virtual at all. Price is cheap
  • Manually @uxceo Tuesday, October 15, 13
  • A visualization of the user journey from their point of frustration to using your product and relief of their pain. Storyboard @uxceo Tuesday, October 15, 13
  • MVUX @uxceo Tuesday, October 15, 13
  • A quick visualization of an interface idea Paper Prototype @uxceo Tuesday, October 15, 13
  • Paper Prototype @uxceo Tuesday, October 15, 13
  • Paper Prototyping • Fast and inexpensive • Identifies problems before they’re coded • Early and frequent feedback from users • Low opportunity cost • High level of uncertainty • Jot notes on the mockups • Experimenting with solutions Tuesday, October 15, 13
  • User testing @uxceo Tuesday, October 15, 13
  • User Testing • Minimize implementation by building only those pieces you need for a specific iteration. • Set a scenario. Accomplish one goal. • Don’t lead. • Don’t use would. • 5 people will get you 80% of the problems Tuesday, October 15, 13
  • Tools @uxceo Tuesday, October 15, 13
  • Experimentation Prototype Concierge Pre-Sell Exploration Idea Tuesday, October 15, 13
  • Questions? grace@leanstartupmachine.com @uxceo Tuesday, October 15, 13